Old Site not Passing Along Links?
-
Recently, we created a new website for a client, and put it on a new domain. We put a 301 redirect site-wide on the old site. The 301 is working correctly, and any visit to the old site is now going to the new one. So, from a functionality standpoint, we're looking good.
However, looking at the domain authority of the sites, it doesn't seem that the old links are passing value to the new site. The old site had 43 linking root domains, and a domain authority of 30, compared to the new site with 16 linking root domains and an authority of 22. If I understand correctly, the links should be viewed as pointing to the new site and passing link juice to the new one, correct? Is there a reason why this may be happening that I should be looking into? Any thoughts or advice on this one would be appreciated. Thanks guys!
-
Thanks for the responses guys.
I know that you won't get the full link juice, but it looked like some weren't even getting seen. That does explain a lower authority though.
The transfer was done about 2 months ago. I thought after the first month, things would be basically ironed out, but I'll just give it more time and build other links in the meantime.
Thanks for your help!
-
How long ago did you do the 301 redirect? It can take a couple of crawls for OSE to pick up and calculate the new data. Take a look tomorrow at the numbers and see if they've changed -- we're ahead of schedule on rolling out a new index and that may have some improved numbers for you.
-
A 301 redirect takes time, all those links need to be calculated. If the page where your link is sitting does not get indexed, neither does the link you have on it. I recommend checking all of your backlinks and having the webmasters/website owners of those sites change your links to the new domain. Dont spend too much time on this however definitely work on your better more authoritative links.
-
301 redirects don't pass 100% of link juice. It's more like 60%-80%. That's the answer. I'm not sure what else to tell you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unnatural Links To Your Site — Impacts Links warning, Should I do something?
Hi, I got: "Unnatural Links To Your Site — Impacts Links Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control, so for this incident we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole. " I don't see any dropping at rankings, could the best solution here to be, just to leave everything as it is and be more careful with the link building in the future? Or is there a danger that Google gives further penalties if I don't act on this one do something? I am little afraid that if I start removing links, my rankings will drop, even though they have remained same if don't do anything? Any help is appreciated.
Link Building | | pok3rplay3r0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Sitewide link to a sister site question
I own two websites that are somewhat related. On Site A, in the nav bar below the header I had a link to Site B. The nav bar shows on all several hundred pages. A few weeks ago I got nervous about this as I was doing some reading about sitewide links. Not exactly sure if they were a bad thing or not in this specific case, I decided to change the nav bar so that the link to Site B only showed up on Site A's home page. Well, within a week or so my site started dropping from its long-held #1 position for its main, high-volume keyword, slipping a bit every few days. Today it is #4. My question is, would the removal of the sitewide links and replacement of them with just a link on the homepage cause something like this to happen? And, I'm thinking about putting the sidewide menu link back in -- is this a bad idea? Note: the ranking on Site B is very important, with double the RPM of Site A.
Link Building | | bizzer0 -
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
Around 10% of our backlink profile is made up of branded links from one Japanese site, do we disavow?
We have recently changed domain names and all the links are going to the old domain. We are wondering whether we should disavow them all as they are the majority of our backlink profile at the moment.
Link Building | | cttgroup0 -
Is it worth it to link to sites that link to you in guest posts?
Suppose you published a guest post on a quality site and you link to a previous guest post you have written for another site (which links to you). In theory you could send link juice to the page that links to you for a second order effect. Has anyone seen results from this tactic?
Link Building | | ProjectLabs0 -
Google not providing all competitor site's external incoming links?
I heard Google is not providing all of a competitor's site's external links, speculated as protecting their privacy. But that Yaho still provides the complete list of their recognized links. (I assume they mean when using the term 'link:url') Has anyone else heard this claim? Is there a way around this check?What sources do you use at SEOMoz for your Pro reports? thanks, geo
Link Building | | rhawk0 -
Why does Open Site Explorer list Twitter and Facebook links for one of my sites and not others
One of my sites has the nofollow backlink listed for Facebook and Twitter while 2 other sites do not. All 3 sites have had accounts for over a year. Does the amount of interactivity with the social media profiles have to do with it? I know it is a nofollow link but I was just curious as those profiles might help with the brand signal etc.
Link Building | | 4wheelparts0