How does Social Media really Impact SEO?
-
It's become a common refrain that social media is critical to SEO. Taking this literally, I have been examining the impact of social media on specific pages and topical areas within my site. Specifically, I am looking at pages and content areas that we promote and link to via social media and I am seeing zero correlation to SEO success. Social media is not impacting my rankings at all. And we have a sizable social footprint.
Has anyone else done this type of analysis and seen different results?
-
Hi Barret,
Have you watched these two Whiteboard Friday's by SEOmoz:
These aren't new videos, but there is a good amount of information in the mix that you could learn from.
Otherwise, a simple search on the SEOmoz Blog or Search Engine Watch will reveal an assortment of great links to read.
Hope that helps!
-
Thanks so much
-
Social is taken into account but is currently not very influential in SERPs. Expect its significance to increase.
Check out
Chat w/ Matt Cutt's saying social is not a strong factor but is considered
http://searchenginewatch.com/article/2199092/Spotlight-Keynote-With-Matt-Cutts-SESSFDanny Sullivan & Matt Cutts - Social v Links debate
http://www.seroundtable.com/google-links-social-15396.htmlAnalysis of impact of links, mentions and shares on rankings http://www.seomoz.org/blog/the-impact-of-authoritative-links-mentions-and-shares-on-rankings
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best reports for competitive social engagement insights? (Moz or not)
My client, in a large industrial sector, is trying to find or purchase good data for their industry as far as benchmarks for social engagement. While the DIY tools have social trackers, many require you to connect to the account you want to measure - so competitive research is a non-starter. What would you use to build a spreadsheet of social engagement metrics from a set of, say, 10 competitors in a niche vertical (e.g. industrial robotics?)
Social Media | | scottclark1 -
SEO wise - what is the impact of Avatar on a blog
Hi all, At the moment we are at the verge of building finally a blog. For SEO purpose I demanded that it would include social interactions with Google+, Facebook, Twitter, Youtube and some more. Especially Google+ for the authorship part. But now they come asking me if they can work with Gravatar http://www.gravatar.com/support/what-is-gravatar/ - a Globally Recognized Avatar. I never worked with it before and can't find anything if it will negatively impact SEO on authorship - but I'm still not sure. Does the Gravatar interfer with Google+ authorship?
Social Media | | Letty
I could find information about having to setup the author part in the Gravatar, but this doesn't give me the answer if this helps with Google+. If anybody has experience of can tell me / point me in the right direction it much appreciated. Or maybe having a better solutions than the Gravatar.0 -
Social media marketing strategy for an ERP company?
Hello Everybody, We are an ERP company and want to get into social media marketing. We have decided to use Google+ over Facebook, Twitter, YouTube and LinkedIn. Any ideas what we can do besides regular updates and getting our clients link to us? Regards
Social Media | | IM_Learner0 -
Page Speed and Social sharing bookmarks - how to balance
I've been having some challenges on my page load times and am in process of addressing. Some of the issues are my pictures(so I'm in process of condensing), but part of the issue (according to pingdom.com) is my social sharing. I was using 1 click retweet, and when I changed this to Sexy bookmarks, it seemed to improve. But, I'm wondering 2 things: 1. Do you guys have any recos on which plugin is best to use and takes least time to load (I'm not sure if this is contraditory). My priority is G+/Tw/FB. 2. On my sexybookmarks, it's strange because visually, the plugin is not showing up correctly. Where the G+ button should be, it's invisible. Ironically it works, if I click on it, but a normal person is not going to realize it's there. Any suggestions? In case it helps, my site is TheFlooringGirl.com. I don't think the plugin shows up there, but it does show up at the bottom of all of my blog posts. Thx. I appreciate any guidance you can provide.
Social Media | | Jborgueta0 -
Has anyone done any testing on LinkedIn Endorsements to see if they are of any SEO value?
Hi, Has anyone done any testing on LinkedIn Endorsements to see if they are of any SEO value? It is so easy to endorse a persons skills, it seems to devalue the credit given. But, if it is adding any SEO value, why not? Thanks so much, Donna 🙂
Social Media | | WebMarketingHUB1 -
Optimal Placement For Social Buttons on a Website
Hello, I want to know what the best versions of twitter, facebook, and Google+1 buttons are, and where optimum placement is. site: bobweikel.com but I want to know in general as well Thanks!
Social Media | | BobGW0 -
Are you doing SEO on Twiiter and Facebook pages?
Seems to be a thought process emerging (CALL THE MEDIA!) that twiiter and facebook are having through various different paths a real ranking effect. Is anyone now doing SEO on a clients Social media page because of this. I know they are no follow. I am not sure they don't pass juice.
Social Media | | MBayes0 -
Roundup of Facebook Share & Facebook Like. Which one is better for SEO?
There doesn't seem to be clear cut advice / data on whether Facebook Share or Facebook Like is more valuable from an SEO standpoint. So I'm asking you SEOmoz fans have you come across conclusive evidence or have your own sites / testes proven that one is stronger than the other.
Social Media | | walidalsaqqaf0