Rotating Banner Ad Value?
-
Sorry if this has been discussed couldn't find a post about it.
Was wondering the potential link value of a rotating banner link.
Situation 1: A site that wants $50/CPM. Those impressions are random throughout the month and can be on any page within the site.
Situation 2: A sidebar banner ad that rotates with other banners.
Will these links be recognized and is there link value?
Thanks
-
Most likely it will not provide value, but to be sure, check the "source code" of the site and see how the code is being generated on other banners in the same position.
Look for the actual URL of those sites in a static reference. But overall, my feeling is that banner ads won't really help. You mainly will want text ads with your "anchor text" pointing back to your specified URL from a quality, content-related site.
-
Yea just got through reading the article. Makes sense now, Cheers
-
Sorry about that. I typed the response out too quick! To summarize: Yes, you do want followed links. They will help you rank higher in the search engines.
However, according to Google, paid ads should never be made to be followed links. Google says that paid ads should be designated as such, by giving them a rel="nofollow" attribute.
The link I posted in the previous response as well as the one below explain it pretty well.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66736
-
Sorry your wording confused me a bit.... So you dont want followed links? I thought that is what you did want? Or is it just because it is a paid ad that makes a difference.
-
It would really depend on how the links were implemented on the site serving them.
However, you may want to consider this: Google doesn't like when an ad link that does not carry the rel="nofollow" attribute, which would prevent the link from helping to improve your search engine rank. So, proceed at your own risk with ads that have "followed" links.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=96569
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Interstitial Ads - what do you think?
What do you think about this type of ads? any suggestions ?
Intermediate & Advanced SEO | | JohnPalmer0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Are paid article sites value for money
As a SEO beginner I am still unsure of the best way to build links. I have a article which I'd like to distribute, I've used sites like ezinearticles.com however I feel this is too general so I've targeted some sites which are associated to the industry. Many of the sites I've discovered charge a hefty fee. Before I take the plunge and spend money (I'm a Yorkshireman) I'd like the thoughts and opinions of SEO experts. Is this common practice or are there better, more cost effective ways? Thanks in advance,
Intermediate & Advanced SEO | | desktop_nev
Neville0 -
Running Google Ads on the website will impact the Rankings?
Hi, Will Google AdSense those are running above the fold of the website, impact the keywords rankings?
Intermediate & Advanced SEO | | RuchiPardal0 -
Do people associate ads with crap content?
One of our client gets links from his content but he has ads everywhere. We were thinking he would get more links if he took down the ads. I think when people see a bunch of ads on a site they associate it with crap spammy content . What do you guys think? More specific adsense link and banner units. one square one letter board one tiny square all above the fold.
Intermediate & Advanced SEO | | OxzenMedia0 -
High Authority, What Value?
Hi there, We have recently had one of our products reviewed on the BBC, however there is no actual link going to our domain, it just mentions www.mydomain.com but not linking, does this have any value in SEO? Thanks
Intermediate & Advanced SEO | | Paul780 -
Did adding product videos cause my products to lose #1 position?
I work on an e-commerce site and for many of the products we sell, we rank #1 for "product name + item number" related searches. We decided to add product videos to some of our products in the hopes of getting an additional listing in the SERP's (regular listing + video listing in universal video results) Instead.. What we've noticed is that sometimes we are not getting 2 listings but just a regular listing with a video thumbnail that ranks somewhere on the middle of the first page. The video thumbnail is great.. but I'd rather the #1 position. I don't think Google likes to show video results as the #1 position for obvious product searches. What do you think? Did we lose our #1 position because of adding the videos to our product pages? Any advice or similar experiences? ~~ Additional information: On some of those queries, Google had decided to ignore our video and we have maintained our #1 ranking. Thanks!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
What passes more value, a contextual link or a 1-to-1 301 redirect?
I have a client who is running a website which just lost a significant amount of rankings and by extension organic traffic in a redesign. Call it newsite.com. The client also has an older site that will no longer be updated, but has good authority that's built up over time. It even out ranks the current site for some queries. This website has no real value to my client. We want to try to pass the authority from oldsite.com to newsite.com as efficiently as possible. Each site has pages a good amount of matching pages, ie. oldsite.com/subject1 and newsite.com/subject1 My question is, would it provide more value to put a contextual link on the old page or simply redirect the entire page to the new site? oldsite.com/subject1 contains a link to newsite.com/subject1 oldsite.com/subject1 301 redirects to newsite.com/subject1 My guess is that the 301 would pass more value, but would like a SEOMoz opinion as well! Thanks!
Intermediate & Advanced SEO | | Alder1