Is it better to tweet as an individual or a company?
-
When using Twitter to generate interest in company blog posts, is it better to do it on a company account like @AcmeWidgets or a personal account like @JoeSmith, the owner of Acme Widgets?
-
It depends on what your branding strategy is, are you trying to develop more of a brand and reputation as Joe Smith, owner of Acme Widgets, or do you want Acme Widgets to be a well known resource for all things widget related?
I personally think doing both is a great idea - it takes more time but you get the benefits of both.
You will have a little bit of a harder time as a business rather than an individual though, people want to see human faces in their stream, not logos - you should still use a logo or mascot that represents the business though, otherwise this will be confusing.
People are generally leary about following businesses and dont want to be marketed to. Due to this uphill battle you will have to really focus on a great content strategy to connect with users, provide useful information and go out of your way to find and answer questions.
It also doesn't hurt to humanize your brand a bit. Use words like "We" a lot and not "our company" or "Acme Widgets" - make jokes and be transparent. You can also add a picture of the individual behind "@AcmeWidgets" to the twitter background to help give it that human element.
Also regardless of which account you are on, concentrate on connecting to users and sharing great content - don't spend the majority of your time talking about yourself, your company or your widgets. People will get turned off by the over-promotion.
-
I think that it depends more upon the style of the posting than the name behind it.
If JoeSmith is a curmudgeon you better keep him off of twitter... but if he is a friendly, helpful person who generously gives his time then the boss being helpful with the public can be a very strong statement. But if he is too busy on twitter and not runnin' the biz then you better keep him off of twitter.
The problem arises when you give the job to JoeSchmoe and he posts on his own account. Then after he builds a following and gets hired away by smart competitor his following is now out of your control. Same could happen when JoeSmith retires or sells the biz.
I think that it would be cool if AcmeWidgets had a mascot like Wiley Coyote and he would be helpful funny and owned by the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
How can I find the most liked, tweeted, and +1'd URLs on a domain?
As part of a content audit, I'd like to identify the most popular content on a domain. I've tried Google Spreadsheets + API's from the services, but the call limits have stopped me as I can only check 50 URLs at a time. Does anyone have any tips on how to do this? I can get the list of all pages on the site with Screaming Frog, but then how do I find metrics on those URLs? Any tips or tools would be appreciated!
Social Media | | brianspatterson0 -
Google Autor Profiles in Big Companies
I work for a big company and they want to use the google autor tag. The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically. The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile. Now I know that google only wants real people in google plus bla bla ... bla bla ... How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
Social Media | | Windex0 -
Is There a time-of-day tweet graph out there?
I've created a gift-guide with some big brand items on it. I'd like to reach them when I post the gift-guide. Is there a graph that will show me when they are active on their twitter accounts?
Social Media | | tatermarketing0 -
Google+ Business Profile, Places, Company, or Brand
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these? To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
Social Media | | ilyaelbert0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
Influential users who have retweeted my tweet
I was wondering why I see my account in most of the "Influential users who have retweeted my tweet"? As I know, I don't retweet my own tweet 🙂
Social Media | | Teklan0 -
Linkedin Company Profile
Hello mozzers, I have a question, for example if we see the seomoz company profile on linkedin, we see the number of employers, and for my company, can't see the number of employers on the public, what is reason? Maybe seomoz is using pro-membership on linkedin? or is doing the linkedin automatically for the employers who are registered with mail at domain name official of company. How to do this..? to see number of employers on public-profile, not on the right side, but on the content, at seomoz you can see the latest 5 new employers. Thanks
Social Media | | leadsprofi0