Best way to improve page rank
-
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links.
Does having a high page rank still mean your will achieve better search engine positions?
whats the best way to improve page rank for small business sites?
thanks
-
I was looking for similar info thx!
-
One trick is that low-quality links can boost PageRank (in the toolbar), but then get devalued or even cause penalties down the row. As @Jarno said, links absolutely matter, but PR is a very, very crude measurement of the value of your links (and doesn't factor in trust, relevance, spam, etc.).
It's also important to note that Toolbar PR can be as much as 3-4 months out of date at any given time.
-
bristol,
you are completely right, quality links outrank poor quality links any day. It's even so that when you can get 10 high quality links to your website for a keyword e.g. Vacuum cleaners from website with high authority and high PR them self that your competitor maybe need to get a 100 lower quality links to get to the same result. So image what would happen if you can get a 100 or even 500 good quality links to your websites? Your competitors would have to try to get about a 1000 to 5000 links for the exact same result. And when Google decides that quality is even more important then quantity these numbers might even go up more. Quality is everything to Google.
Yes it is very smart to get links to the deeper pages of your website. Keep in mind that tier 2 or 3 pages on your website also link to your homepage so there still is a link-juice flow. That's why it is a smart on-line strategy.
Staying on the example of vacuum cleaners if your deeper pages are brands of vacuum cleaners you should make sure you get high quality links to those page stating: "brand-name vacuum cleaners" e.g. for Philips Vacuum Cleaners you want the inbound links to say exactly that. Since you also name your primary keyword you keep on topic of your site which in turn results in better rankings for your primary keyword. A fun game isn't it?
When sending e-mails to websites for high quality links you could always try something like this:
"Hello.
Let me introduce myself first...introduction.
We noticed your website in our search for Vacuum Cleaners and we must say, our compliments on a piece of art (suck up some more)
Maybe you'll find this an interesting link to share with your community:
I'm really hoping you would share this link on your website and in return i will inform my community about yours. (this generates a possibility for a 3 way linking so you link to them from another website-> which is your "community")
Hope to hear from you soon
Kind regards/Best Wishes or whatever you want to conclude with,
Yourname
I use a similar version of this in the netherlands in dutch so i translated it roughly for you. I think you can get where to change the specifics? You could also search on this Q&A forum for "e-mail linking" or "e-mail baiting" because i know i saw something about this here earlier. Can't find the link right now.
I do not know if this is allowed in the UK to send to people but maybe you can adapt it a little so it should be fine. I don't know all the laws over there.
Hope this helps
Kind regards
Jarno
-
Hi Jamo
Thanks for your reply, I have started to use SEOmoz to trace back links of competitors and i notice a large number of them seem to have a large amount of inbound links from poor quality non relevant links from places on the other side of the world.
I presume if i gained a lower number of inbound link but from higher quality sites it would put my sites in better stead and improve their page ranks.
Most links at present target the root index page which has a page rank of 3 and all others a page rank of 1 - I take it i would need to use keyword rich anchor text and link to some of the sites other pages from relevant sites to improve teh page rank of these pages also.
Any advice on who to gain / request links from quality websites, how does sending a link request email fare up with spam laws of sending unsolicited emails?
I am based in the UK
Thanks
-
Dear Bristolweb,
in some way it still does. Page Rank as you know is being build be gathering links to your websites. PR from the linking website to your own flows over a little. The same goes with Domain Authority and other metrics.
The more people "vote" on your website the better Google will have to like your site because people told Google this is what we would like to see.
So:
quality linking to your websites increases page rank - > more quality links improve your metrics -> more quality links improve your position in Google.
If you really want o improve your pages rank or page rank or whatever name you want to use you could commit yourself to a on-line community asking question, answering questions about the subject of your website. Linking to it from the community helps a lot and also spend time on link building. Use the tools provided by SEOMoz to check out your competitors and make sure you get a link on that page. It could only help not harm your site (not completely true but it's all about the essence in here).
So to sum up my advise:
Yes, PR of pages rank is a (very small) factor in the Google Algorithm so it's still important.
Should you focus on it? In a way: Yes. As I already explained PR is mainly build on the number of "Votes" that go to your websites. So getting more Votes improves your PR and improve the amount of traffic (when you get quality votes) which in turn is a factor in the Algorithm.
Focus on gaining good quality links to your website. It will help!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
If a page ranks in the wrong country and is redirected, does that problem pass to the new page?
Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?
Intermediate & Advanced SEO | | ParisChildress1 -
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
Is there a way to rel = canonical only part of a page?
Hi guys: I'm doing SEO for a boat accessories store, and for instance they have marine AC systems, many of them, and while the part number, number of BTUs, voltage, and accessories change on some models, the description stays exactly the same across the board on many of them...people often search on Google by model number, and I worry that if I put rel = canonical, then the result for that specific model they're looking for won't come up, just the one that everything is being redirected to. (and people do this much more than entering a site nowadays and searching by product model, it's easier). Excuse my ignorance on this stuff, I'm good with link building and content creation, but the behind-the-scenes aspects... not so much: Can I "rel=canonical" only part of the page of the repeat models (the long description)? so people can still search by model number, and reach the model they are looking for? Am I misunderstanding something here about rel=canonical (Interesting thing, I rank very high for these pages with tons of repeat descriptions, number one in many places... but wonder if google attributes a sort of "across the site" penalty for the repeated content... but wouldn't ranking number 1 for these pages mean nothing's wrong?. Thanks)
Intermediate & Advanced SEO | | DavidCiti1 -
Tidied up site by getting rid of bad pages and now rankings tanked. - Please help
Hello Mozzers. We historically had Location specific landing pages on our eCommerce site. examples - site.co.ukj/cleaning-enquipment-london site.co.ukj/cleaning-enquipment-Manchester These all had unique content(600 words approx) and ranked in top 10 for many cities. I understand these would have been classed as doorway pages so we got rid of them (301'd back to the category pages) and now our rankings for these terms have tanked. We also have specific branch pages but we have kept these like many other companies with multiple branches do. It feels like by doing a good thing and tidying up everything , we are actually making our site worse. Everything else seems to be in place. Loads of new regular content , clean profile , mobile friendly, lots of citations etc etc. Any idea what could be going on here. Here's a link in our site - http://goo.gl/0yjSd8 thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
Does Mobile optimised site improve ranking and how to index it faster?
Hi i have several question with regards to mobile optimised site: Does having a mobile optimised site improve ranking in SERP? How can we push/index mobile optimised sites to users searching on mobile sites faster? e.g. returning m.abc.com or abc.com/m to users seraching on mobile earlier.
Intermediate & Advanced SEO | | FWSBIO0