High bounce rate from Google Shopping
-
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
-
Thanks for your reply. Removing products from the feed isn't really an option for us as it is for you but we can definitely look at improving our calls to action for related products.
-
Hi Brendan,
Our Google shopping feed has a higher than normal bounce rate (as compared to our general site traffic) as well.
I think a contributing factor is customer intent which in my opinion is largely price comparison/bargain hunting.
If the shopper knows what they are looking for they will check the price, make sure it is what they are looking for and either buy or bounce.
I'm doing two things to manage the bounce rate from the feed:
1. Identify the products that get a lot of traffic and but produce a high bounce rate and take it out of the feed. We have a large number of products on our site that are not shippable by conventional means so that factor contributes to bounce rate for us.
2. Put closely related and/or compelling product links or promotions on product pages to snag more click throughs.
The result of doing number 1 has had a positive affect in reducing bounce rate. I'm still working on number 2
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Track buttons in Google Tag Manager
Hi! First question: I am wondering if it's possible to track two buttons with the same code in Google Tag Manager without changing the code? There are different page URL's.. Second one: My tags are displayed in Google Analytics as 'events'. When I put the events in 'goals', the number of times it fired differs from my events. Someone who can help me with this issue?
Reporting & Analytics | | conversal0 -
How to set and understand behavior flow in google analytic?
Hello Experts, How to set and understand behavior flow in google analytic? I have attached screenshot of my behavior flow it is showing not set. So how to set? Thanks! MAQnG SQ7QM
Reporting & Analytics | | micey1230 -
Ecommerce, Product Content & Google Metrics
Hi I know Google has many different variations of what they consider to be thin content. I wondered if anyone has an idea of the best metric to determine what content you need to improve on your site? I work on a large e-commerce site so there are a thousands of product pages - all with product descriptions similar [but not duplicate] to competitors. I guess in terms of quantity, these pages don't have huge amounts of written content, so I'm wondering what Google classes as 'thin' on a product page: 1. Does Google just expect a conversion to deem that product page useful? And if not, what's the best metric to identify what works vs. what doesn't on product pages in Google's eyes. 2. If adding lots of product pages on mass is bad and will decrease overall authority? The content isn't duplicate, but may be fairly similar to other sites selling the same thing. I'm trying to get our reviews added directly to product pages rather than in a pop up to improve the unique content and I'm starting to write guides, FAQ's and I'll work towards getting video started - however, I'm the only SEO & we don't have much resource so this all takes time. If anyone else has any advice on steps to take that would be great 🙂
Reporting & Analytics | | BeckyKey0 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
No Google Analytics code on page BUT reporting is active
How could Google Analytics be reporting data if my pages don't have the GA code on them? Mike
Reporting & Analytics | | Mike_c0 -
Google Analytics: Okay to change domain?
So, we are a long time user of GA and we're planning a domain change.
Reporting & Analytics | | jmueller0823
Does anyone know if I can 'change the domain' in GA so we don't lose our past data?
Thanks!0 -
Google analytics - landing pages
Hello, I have a website and it contains landing pages. after tracking and analyzing the data in Google Analytics , I found out that the traffic for the whole site is affected by the visits to the landing page. I mean, the bounce rate is less than one minute. this is because users fill their details in the landing pages and leave my website. to improve my website, I need clear data about the traffic, bounce rate etc. in my website. I also need can you help me solve this problem I thought about create another account in Google Analytics and set it to my websites pages (not including the landing pages). and keep the current code for the landing pages. my question is regarding this: Is it legal to use 2 different GA code (each one of them belong to different account) in the same domain ? can you provide me with more information about Multi Account in Google Analytics, and how can I use it to divide the traffic in my website between the traffic and the data for the landing pages and for the website itself ?
Reporting & Analytics | | JonsonSwartz0 -
Track banner ad with google analytics
Hi We have a top banner ad on an external renown site only to attrack traffic. It does show up in google analytics, but i have seen some increase in (direct) / (none) traffic. Is there anyway i can track it when banner is showed from 2 separate URLs http://www.tv2torget.no/bedrift/netthandel/ and http://www.tv2torget.no/bedrift/netthandel/barneklaer/ Thanks Dan Lærum
Reporting & Analytics | | danlae0