Adwords Keyword Quality Score changes when keyword is paused
-
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change.
For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1.
Has anyone else experienced this and/or have an explanation?
Cheers
-
I've noticed the same thing, while the initial 'insta-change' may be alarming, when you check back just a few mins later the QS adjusts.
-
David, I've been noticing this "insta change" QS as well. This is a recent change. It occurs both when you pause a keyword, and also when you change a bid at the keyword level. It also occurs on any keyword with any QS, like even 7 or higher.
While it is disconcerting I don't think it is the actual QS. As Justin notes, wait a few minutes, go back and check and you will see that the QS changes back.
They've definitely made some weird change to their algo. I find it quite annoying. Hopefully someone will realize what poor user experience this is for us, and roll back this change.
-
Hi David--
Exactly the same thing just happened to me this morning - I had never seen it before. Then, I just went back & took a look again, the QS's were back to 3/10 on the paused keywords. Maybe some glitch in AdWords?
-
The Quality Score is calculated every time when you make something with it. For example try to put to different ad group in same campign usually it gets higher score for a while. But it is not a real quality score. The real QS is calculated on base of impression and CTR.
The best what you can do is to not care about things like you mentioned - anyway almost everything which is under QS 5 in specific ad group is useless.
It is better idea to find for that keyword better landing page more structualized campaign/adgroup and write more accurate and relevant ad text.
Hopes it will help you
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
How can I increase quality score when bidding on competitors?
I'm trying to increase my quality score when bidding on competitors. I've broken up each competitor into a separate ad group and focused on 5-10 keywords in each but my quality scores seem to stay around 3 - 5. I'd like them to be more in the neighborhood of 5-7 Currently my ad relevance is below average and feel that if I can increase that to at least average than I should see some better quality scores. Any advice on how to do this with the competition? Normally, I just focus ads around the use of the keywords but since the keywords are brand names, I can't do that with these ads.
Paid Search Marketing | | jarjarjarvis0 -
Does having redirects in a Adwords text ad destination URL hurt quality scores?
I recently noticed that one of my clients had several redirects in their Adwords text ad destination URLs. I updated the destination URLS to land on the final location (thereby losing all the text ad history). However I'm wondering if this could have any impact on the text ad quality scores (none of them were disapproved).
Paid Search Marketing | | RosemaryB0 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
Importing Analytic goals into Adwords
My company is in the process of updating how we track conversions in Adwords and Analytics. One prgrammer suggested importing Analytic goals into the Adwords account. I am extremely hesitant to do that because I know that Analytics and Adwords don't always play nicely together. Does anyone have any experience (positive or negative) around this. Pros and cons? Should I keep the tracking separate? Also, FYI, our flow does not employ the traditional "thank you page" conversion model. We have java scripts and onload events that fire when goals are triggered. I am not a programmer so I am a little out of the loop on how it all works. All I know is that I want conversions/goals to be attributed to the correct channel. Help me mozzers!
Paid Search Marketing | | Vacatia_SEO0 -
Adding nyc to a keyword in Google Adwords
Hello. If I have a keyword in Google Adwords that is using phrase match ("keyword"), could it be useful to add the keyword phrase "keyword nyc"? Even if I did not add the second keyword phrase, my ad would be triggered if someone searched for "keyword nyc." So would it be redundant to add the second keyword phrase? Thank you!
Paid Search Marketing | | nyc-seo0 -
Your Google AdWords account has been permanently suspended for repeated violation of AdWords or Landing Page and Site policies in this or a related account.
My client nor I received any warning. We even had a google adwords team optimize the account and my rep does not yet know the reason for the ban. Not sure if its related but their google organic rankings dropped significantly at the same time. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164786 Any advice here? Do these Questions get indexed by google? I will ask my client if I can disclose the domain. Is there any way around a permanent ban? They were spending 50K per month. Is this enough to have any clout?
Paid Search Marketing | | webbroi0