Redirecting a previously expired domain - any SEO benefits?
-
Is there any SEO benefits from registering a previously expired domain name that is still linked to form an authorative source and 301 redirecting it to another site on a similar subject?
Obviously first benefit is giving users who are clicking on the link to be sent to a site on a similar subject that just to a dead link.
-
Hi Wardy,
Usually, there would be value to redirect an expired domain, but it depends on the age, what the domain previously held, and whether there is revelance to your new domain. With a 301 redirect, any "link juice" (hate the term, but it's got to be used!) will be passed down the line to your new site, so as long as the link and old domain is valuable, the answer is yes, there would be some slight benefit.
Also, check in "open site explorer" to see if there are any other valuable links to your old domain. If there are several valuable links, buy the domain and redirect before someone else buys it.
If there's just the one valuable link, write to the site and ask them to amend the destination URL.
Hope that helps.
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Slug redirect to existing subdomain?
Hi everyone, I'm Levi, new here and new in the world of SEO so please don't judge if my question is silly. Back on the days when my website was built we tought of having subdomains to help with SEO. We have a couple subdomains set up https://stansted.tonorwich.uk, https://heathrow.tonorwich.uk, https://gatwick.tonorwich.uk, https://luton.tonorwich.uk etc .
Link Building | | Leviiii
We do have some content on these, but from seo perspective creating a slug and redirecting it to the subdomains would be beneficial? Would it make any difference at all, good or bad? Ex. Creating
https://tonorwich.uk/taxi-minibus-tofrom-stansted and redirecting it to https://stansted.tonorwich.uk
Will this help or we better create different content on the slugs? Waiting for your opinions.
Thanks in advance.0 -
Http Redirects to Https - then to Redirect 301
Searched - not seeing this exact issue(sorry if I'm wrong). I'm my report I'm seeing that we have old URLs in the wild using http. Those requests come to our site, and then are redirected to the https version. However if this url does not exist, then there's another redirect 301 to the actual page. This obviously causes a redirect chain. I've searched but don't see a clear answer to this. How can I avoid the chain? How can I go from the http to the new https URL without first incurring the double redirect? "Look for any recurring chains that could be rewritten as a single rule. " FWIW I don't see any http to https rewritecond's in my htaccess, and cannot trace where that redirect is generated from.
Link Building | | qozmiq1 -
DISAVOW domains by error
Dear all, On jun 20 I have uploaded a disavow file including some domains by error (good links), my question is could I remove from the Disavow file these domains and update it again, so Google will take the removed domains again as good links? Thank you
Link Building | | SharewarePros0 -
How Many SEO Clients Do You Have?
Hello Mozzers, I'm wondering how many clients or SEO customers you all oversee? Do you execute on your own? Do you collaborate on every client or is one person responsible for their own. Thanks
Link Building | | TheOceanAgency1 -
Exact Domain Match Ranking Very Well
Hello, I have some competitors that purchase targeted keywords, host a single page, and do a re-direct on to their inventory page. The problem Im having is getting above them, along with other competitors that have a high DA. They have little or no content on the page but rank very well. Is there anyway around sites like this? ex-bluewidgets.net bluewidgets.org Thank You
Link Building | | TP_Marketing0 -
One page website SEO
Can a one page website rank well with the right SEO? I am building a new site so it is best to put the content related to two or three related items on one page or create seperate pages? Surely by creating just one page I can put all my link building efforts into improving the authority of that page as opposed to spreading my time over 3?
Link Building | | SamCUK0 -
Best SEO Friendly URL
Hi. Currently I'm using the following url: mysite.com/this-is-the-news-title/news-1234 The news title followed by the directory and the news id. Same goes to mysite.com/my-name/user-123 I think its better for SEO since the relevant words (news title and name) are to the left of the link. But some people are saying that this is not good for SEO because crawlers can't "organize" the urls in directories. So they say its better to use: mysite.com/news/this-is-the-news-title/1234 mysite.com/user/my-name/123 Cause then the crawler know what is a news and what is a user. What do you guys think? Thanks.
Link Building | | rapchan0 -
Set a desination url to text that did not have it previously
I have the following question. Is it OK to set a desination url to text that did not have it previously? Can it cause SEO (SERP) issues? For example, I have this sentence: The tool you're using is great, but this template will help you. Say, the "this template" text has been just plain text for like a year. And now I want to add a certain destination url to the "this template" phrase. So, can it cause some SEO issues to me or not?
Link Building | | VinceWicks0