Purpose of a Blog in a website
-
How internal blog or external blog is helpful in SEO?why it is good to have a site with blog?
-
To expand on #2, people are more likely to share and link to content that is informative, amusing, and interesting. If your website is, say, an e-commerce website for plungers, it may be difficult to have informative, amusing, interesting content on the main part of your website. A blog is a great place for "linkbait," content that is created to attract attention and be shared. So a plunger shop's blog might have a post about the 8 most hilarious toilet explosions in history. As people link to this post, this builds the domain authority. Also, if you have links to your homepage, category pages, and even product pages in the post, pagerank will trickle there, too.
-
It also allows you to target keywords that you might not be able to logically fit in on your site. For instance if your site is about diabetes, in the blog it might make sense to have a section with sugar free recipes since people search for that a lot but it is not something you can target on your main site pages.
-
Hi Bilal,
A blog is good to have within your website for a number of reasons:
1. It creates new content on the site that will encourage Google's spiders to crawl the website more frequently.
2. It is an effective way to build more links to your website.
3. It encourages more traffic to get to your website (which is always good!).
Hope this helps!
Matt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you get links from new websites?
There's a new industry specific website that looks decent. It's clean and nothing spammy. However, it's so new it's DA is under 10. Is it worth pursuing a link from a site like this? On one hand, there's nothing spammy and it is industry specific. On the other...it's just DA is so terrible (worse than any of our other links), I don't want it to hurt us. Any thoughts? Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup1 -
Blog Integration
I have a blog and website, .. I have it under the same domain but it has its own login and dashboard ect..I would like to fully integrate it to my website so it becomes a part of my main navigation... If anyone know's how to do this or even has an idea on where to start it is greatly appreciated
Intermediate & Advanced SEO | | JimDirectMailCoach0 -
How to structure articles on a website.
Hi All, Key to a successful website is quality content - so the Gods of Google tell me. Embrace your audience with quality feature rich articles on your products or services, hints and tips, how to, etc. So you build your article page with all the correct criteria; Long Tail Keyword or phrases hitting the URL, heading, 1st sentance, etc. My question is this
Intermediate & Advanced SEO | | Mark_Ch
Let's say you have 30 articles, where would you place the 30 articles for SEO purposes and user experiences. My thought are:
1] on the home page create a column with a clear heading "Useful articles" and populate the column with links to all 30 articles.
or
2] throughout your website create link references to the articles as part of natural information flow.
or
3] Create a banner or impact logo on the all pages to entice your audience to click and land on dedicated "articles page" Thanks Mark0 -
How would the rich snippets be treated in AJAX website?
Hi guys We have started to rewrite our website http://www.edamam.com on AJAX, and the idea is to have all the website on AJAX in the next few months. Although it would probably be difficult to index even with the Google Crawling protocol, and some other issues might appear, the engineers insist that from technology point of view this is the best way to go. We have already rewritten the internal search result pages, e.g. http://www.edamam.com/recipes/pasta and last week we set the Google Crawling protocol for AJAX to some of the individual recipe pages to test it. I'd like to ask for you opinion on whether the rich snippets we have in the search results will be affected by this change? Are there specific actions we need to take to preserve them? What other hot tips you have for dealing with AJAX on any level of the website? Thanks in advance Lily
Intermediate & Advanced SEO | | wspwsp0 -
Backlinks from one website to my 3 websites (hosted in 1 c-block) ?
We are making some linkbuilding. And have very nice backlinks offer. So we are planning to put our 3 websites in it. Our 3 websites are on separate IP, but same C-block. Can it be a red flag for google? Can i put my 3 backlinks in one blog post?
Intermediate & Advanced SEO | | bele0 -
Export Website into XML File
Hi, I am having an agency optimize the content on my sites. I need to create XML Schema before I export the content into XML. What is best way to export content including meta tags for an entire site along with the steps on how to?
Intermediate & Advanced SEO | | Melia0 -
Website rebranding, what should I worry about?
Hey guys, A client of mine will be doing a rebranding exercise, this include changing their brand name and their domain name. They are considered a well known brand within their industry (Their brand name shows up in Google's "Search Related to..." section) My question is: Apart from making sure all 301 are put in place,changing all the links to point to the new domain and doing PR exercise, is there anything else I should keep in mind / be aware of to ensure a smooth transition? Also can anyone come up with possible issues we might encounter during the move? Apart from having a significant drop in traffic and rankings? Thanks, Clement
Intermediate & Advanced SEO | | NextDigital510 -
One Website - Local + National Ranking
If a client (e.g. a winery) wants to rank both nationally and locally, what are some best practices for doing this on one Website? So the goal is to: Rank nationally for their wines, wine varietals, etc.so they're found by restaurants, distributors, customers (could include national directories, content creation ,etc.) Rank locally for their tasting room and wines for people looking locally or looking at that specific region (this could also include include Google places, local directories, etc.). I'm wondering if the site would need to be subdivided (or "siloed") where one section is heavily focused on national and another is on regional? Also, for the home page, which focus would be most important (maybe national because it's harder)? Thanks a for any ideas! Tom
Intermediate & Advanced SEO | | DirectionSEO0