Avoiding 301 on purpose; Landing homepage linking to another domain with "Click here to go" and 5 sec meta refresh
-
Hello,
Some users when they search for our site by using "ourbrand" keyword that ignore the first result (we will call it here ourbrand.de -not real name-) and they look for ourbrand.com . Even though we have that domain name also registered (indeed it also has a high ranking power) we are doing a 301 from the dot com to the dot.de . What we want to do is to index the homepage of the dot com, that is http://www.ourband.com as a secondary result while doing a 301 to any other internal URL of the dot com to the dot .de. Yes, we will loose link juice for the main domain but at least we will not loose visits from the brand traffic (which is our main traffic).
So the question is, would Google index ourbrand.com if we show just a landing page that just show our logo, a "Click here to go to ourbrand.de" with a link to http://www.ourbrand.de and a meta refresh of 6 seconds to that URL? Additionally a cookie would be sent to the first time visitors, so in the next time they would be automatically redirected.
PS: The 6 seconds is to avoid search engine consider it a "301" like it do with short meta refresh (not sure what time is the minimum to avoid be considered a 301).
Any other suggestions on how to deal with this problem are welcomed
-
Anyone else have any other suggestion?
Thank you
-
But the idea is to rank the dot com domain just by the brand keyword so as far as the keyword appears in the title, the domain and "the Click here to go to OURBRAND", I think that the dot com domain must rank well with that keyword. Don't you think? Take into account that we are talking about a quite popular site (an Alexa TOP2000 site in the world)
-
First, it is easier if you give out actual domains whenever possible. Next, short of that, try to keep en example exact except in terms of the actual name. Then:
Let's lay it out as you have presented as I want to see if what I think you are trying to accomplish is correct:
You simply want to rank for both home pages so that you are taking up that additional space with your "branded" term. Is that correct?
Assuming that is it, you are concerned that in doing that the homepage/landing page - .com - will have issues as the result duplicate content. Here then is what you are facing:
If the site you are talking of is in anything close to a competitive vertical, you cannot make it happen given all that you have stated to now. The reason(s) are simple:
In a competitive vertical, having a page that has duped content or as in the last suggestion is just a landing page with 'Click Here to Go to Our Brand' there is no way you can rank. In the first, the duped content will dilute what PR/PA you have and you still could be hit with a Penguin or other animal penalty. If you put no content, there will be nothing on the page for anyone and by virtue of that, you wont be able to rank. Yes, you can rank on the other site, but you are back to the same issue as now in that it already ranks.
So, with anything like this it is better to lay all out and decide what it is you really want. You might be much better served to put your efforts into better and better content so that you move up in ranking. By doing that, you will get a higher percentage of users to the site and won't have to go through a lot to make it happen.
Hope we got it clarified for you,
-
It is not a .de domain (it was just an example). It is one of those ccTLD that Google consider them as a gTLD (.tv, .ly, .me). Contents are in the same language.
Our homepage is very big, with a lot of content updated a lot of times in a day. Changing just some information would mean that more than 99% of the content would be the same. I guess that would be a problem, don't you think?
What about my other propose (just a "Click here to go to OurBrand" without the meta refresh)?
-
I think you are worrying unnecessarily about the content issue. (Even if you were identical in the two pages - .com, .de it is not going to affect every other page of the site) You are using a .de in your example and a gTLD (.com) redirecting to it. Is this a .com redirecting to a ccTLD?
If so, and if the languages are different, it is not an issue. If the language is the same, you simply use a bit of different content and then your links. At that point you are only creating content for the one page and that is easy.
The way you are going about this with meta refresh you are going to create many more problems for yourself than you would if you do it correctly - GWT - and then put a small amount of fresh content.
Best,
-
My concern on proceeding on that way is whether search engines would penalize repeated content on both homepages and therefore loosing power ranking on both homepages, both domains and in all the website as a consequence.
If meta refresh would be a problem the other way I can think of to go is the same that I proposed but without automatic redirection. The user should have to click a link at the dot com homepage if they want to access the site which would be available just at the dot de domain (that click would be only necessary the first visit thanks to the usage of a cookie). A "close" approach is what lot of International sites do: when you access an internationalbrand.com you must select country and you can be redirected to internationalbrand.co.uk for example. Obviously there is a big difference; in our case there is only one link while those homepages of international sites exist in that way because you must choose between several options which are several different links.
"I believe that a meta refresh of '0' is a permanent redirect in the eyes of Google. " Yes, that seems to be correct. That's why I was proposing more seconds delay (not sure how much).
PS: I agree with you on the idea of doing the 301 in the rest of the addresses (except the homepage) such as for example OurBrand.com/services to OurBrand.de/services.
-
Zillo,
It is early here and I am pondering... So, your current situation is:
You have OurBrand.com and OurBrand.de (and both have sites associated with them)
When someone searches today, they only see OurBrand.de, but if they put OurBrand.com in navigation bar, they land on OurBrand.de via 301 redirect. With this, if today I search on OurBrand I will not be served OurBrand.com in the SERPs because it is 301 to OurBrand.de.
What you want is to be able to have a search for OurBrand render either OurBrand.com or OurBrand.de or both. Should someone select OurBrand.com from the SERP, they would go to the home/landing page (OurBrand.com) and using a meta refresh be redirected to the .de site.
Since, it is preferable not to use meta refresh tag for redirect, why would you not simply have it set up with a home page just like .de (I am ignoring content issues for this discussion) and a menu that when selected, lands on .de site via 301?
Go to OurBrand.com ... menu has Home, Services, History for example. Such that 'Services' would be a 301 from OurBrand.com/services to OurBrand.de/services.
Then, you could still rank for the OurBrand.com landing page and have pertinent info there, but allow the person to end up on the home site for all else. This way you don't tie them up waiting on a pain in the butt redirect which may cause them to leave the site. (And there are a lot of reasons not to use meta refresh tags).
Lastly, I believe that a meta refresh of '0' is a permanent redirect in the eyes of Google.
Hope this helps, interested in others replies,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to forward banklink benefits from one domain to another without a redirect?
In this situation I have SiteA, and SiteB on completely separate domains. SiteA is the marketing front for the company and SiteB is an app that company owns. SiteB receives a fair amount of backlinks as it has the login page of the application where customers link to a branded version for their members to login. Additionally none of that domain is indexable including the login page. SiteB's domain can't be changed to be a subdomain of SiteA as it isn't technically feasible. Initially I was reluctant to use canonical because as it isn't really duplicate content. Is there a method for forwarding any link-juice from SiteB to SiteA without the use of a redirect and would canonical be appropriate in this case? Additionally would SiteB's not being indexed negate any link benefit? Edit: Typo
Intermediate & Advanced SEO | | OCN0 -
Has anyone experience with deoptimising a homepage to alter landing page?
Our home page is ranking for a group of search terms even though we have dedicated landings pages for them that have higher on-page scores. The home page is optimised for a base search term, i.e. "Product", and the landing pages for variations, so "Product Variation A", "Product Variation B" and so on. The home page has a slight higher PA than the intended landing pages. We are tempted to de-optimise the home page, however, the fear is that we simply lose our positions entirely. Anyone tried this before? THANKS
Intermediate & Advanced SEO | | Harry_TheClickHub0 -
We sold our site's domain and have a new one. Where do we go from here?
We recently sold our established domain -- for a compelling price -- and now have the task of transitioning to our new domain. What steps would you recommend to lesson the anticipated decline from search engines in this scenario?
Intermediate & Advanced SEO | | accessintel0 -
Buying Domains from an auction and 301 redirecting to your new site.
Lets say I have a website in not to competitive niche. I was considering buying a few aged domains from godaddy auctions and 301 redirecting them to my new domain. Can this alone be enough to rank pretty high for a uncompetitive niche? Can this also be a link building technique in itself since the link juice from the domain purchased carries over? Thanks
Intermediate & Advanced SEO | | junkcars0 -
Rel="canonical" questions?
On our site we have some similar pages for example in our parts page we have the link to all the electrical parts you can see here http://www.rockymountainatvmc.com/c/43/53/160/Electrical and we have a very similar page going from our accessories page to electrical here http://www.rockymountainatvmc.com/c/43/72/221/Electrical We are thinking about putting rel="canonical" from the accessories electrical page to the parts one. We would do this for several pages not just this one. Thoughts???
Intermediate & Advanced SEO | | DoRM0 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590 -
How to link back to our main site from landing pages without getting penalized
I work for a small family insurance agency in CA and I am trying to learn how to compete in this extremely competitive industry. One of the ideas we had was to purchase all the long-tail keyword urls we could and use them as landing pages to direct traffic back to our primary site. (ex. autoinsurancecity.com). Our thought was that we could put landing pages on each that looked almost identical to the main page and use the navigation in the landing pages as links to direct traffic to the applicable category pages on the main site. (Ex. autoinsurancecity.com -> mainpage.com/auto-insurance). My concern is that I want to make sure we don't tick off Google. Implementing this strategy would result in each of the category pages getting lots of links from the landing page navigation very quickly. I don't think the links will be worth much from an SEO perspective, but I don't want them to look like spam either. Any suggestions on if this sort of tactic would put us at risk of being penalized? If so, does anyone have any suggestions on a better way to implement a strategy like this? Thank you in advance for the help! I'm totally new to this and any advice goes a long way!
Intermediate & Advanced SEO | | matthewbyers0 -
Link building maximum to different sub domains?
Hi All, I'm launching a new website with a number of country specific sub-domains and I wanted to know if Google will calculate the number of new links as a root domain or if it will treat each subdomain seperately? For instance if I built 50 links per month to each of my five proposed subdomains would google see it as 250 links built to one root domain(and penalise me as a result) or will they view these subdomains independantly and accept these 50 links per page as an acceptable amount per sub domain. Thanks in advance. Ross
Intermediate & Advanced SEO | | Mulith0