Ideas for a strange surge in direct traffic
-
Being the type of person that can't stop checking my Google Analytics, I noticed this morning that between the hours of 12 and 2 central time last night I recieved a strange surge of direct traffic. My site typically gets around 40 direct visits per day (most of them coming during peak hours around the time people are getting off of work). I received 150 direct visits during this random time in the middle of the night. My bounce rate soared as almost every visit was a bounce. The visitors locations are spread out as if it is natural human traffic. Every single one of the visitors is using a chrome browser. Has anyone else run into something like this? All I can think of is that someone might have an addon or toolbar for chrome that linked to my site for a while in a way that caused unsuspecting visitors to end up on my page. For now I'm keeping my fingers crossed and hoping the traffic doesn't return, as it could be bad news for my Adsense.
*Edit: Also of particular interest, each direct visit went to an internal page on my site and no two of the 150 visits went to the same internal page.
I also added an image showing a normal complete day's direct traffic and my direct traffic for today so far (The bulk of the surge came yesterday but the shot from today illustrates the surge better because it is missing my naturally daily direct traffic that comes in the afternoon)
-
Beer nights are Wednesday, so he wasn't out drinking last night. I don't think that would have been Roger in any case.
-
Thanks Keri, you got me in the right direction. I think I got to hung up on nice distribution of locations. On looking further each of the direct hits was coming from amazonaws.com (must be a bot of some sort). Has anyone seen Roger? Was he out drinking again last night?
-
I had a similar situation once, and determined that it was not 100+ visitors each visiting one internal page by a direct visit, but one visitor going to 100+ pages and something with the browser configuration was not passing the referral information to Google Analytics. I happened to have a secondary analytics program on the site that showed it was all from one computer. Really threw off my stats though.
You might look and see if all of those have the same version of flash/javascript/os/screen resolution. If there's a bunch of "identical" browsers, it might actually be one computer.
-
- Check if stumble upon sends refferal traffic, or direct traffic.
- @mattcutts and ask him if it will hurt, be transparent and upfront
-
It is really bizarre to me that I couldn't find two direct visits to the same page from the surge. While it is not uncommon to receive some direct traffic to internal pages, the direct visits are typically to just a few of my more popular pages. I haven't myself purchased any traffic as this particular site is purely informational and driven by Adsense clicks. I am waiting for the email that says "Hey did you see your traffic surge last night, pay x amount and we will keep it coming."
-
I don't think it was a social media related post due to the fact that all traffic is showing a Chrome browser. The natural spread of visitor locations has me ruling out a bot and such. It's more of a curiosity thing at this point (as long as it does not return).
Yes it is not that massive since it stopped, but if continued, it would consist of the majority of my site's traffic. I'm under the impression that if you get huge amounts of unnatural traffic that are constantly bouncing off your site, it is a red flag for Adsense publishers but I may be wrong on this.
Again it's more me being curious than anything. I don't mind being unproductive if I learn something along the way.
-
Maybe someone posted a link into IRC or shared it on twitter / facebook etc... Could of been a Bot or someone could of scanned your site for vulns... there could be 1000s of reasons why this happend.
Jumping from about 40 to around 150 is not exactly massive... And it's not bad new for your Adsense?? Unless bas news for you is possibly making more money?!
I would stop obsessing over Analytics stats and work on more productive things, like getting more traffic
-
Only thing I can think of is traffic being purchase.
Because you said no 2 of the 150 visits are on the same page, this rules out things like social media and any type of referrals.
Are you saying these are all direct traffic?
Its really REALLY odd that they are direct traffic to an internal page, and most likely is purchased traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Direct / (none) Spam Traffic Help
In July 2015, we experienced an over 1,000% increase in traffic and it has remained like that ever since. It's all spam traffic and I have no clue how to get rid of it. I added in your typical .htaccess blocks from known culprits with little to no effect. Read up on Ghost traffic and applied filters to no effect. The spam is completely distributed as far as I can tell both geographically as well as by network providers. Where once we had pretty decent bounce rates of around 50%, now, since all my Analytics data is meaningless - it's around 90%. I could apply a filter but beyond my GA account providing no insights, I'm also concerned about the increased use of server resources. I'd ideally like to stop the traffic completely. The only distinguishing feature of the traffic that I have been able to determine is browser size. Comparing June 2015 to July 2015 we saw the following: Browser size visits: 620 x 460 = 6,828 vs 0, 610 x 450 = 175 vs 0, 1330 x 630 = 71 vs 1, 1890 x 940 = 67 vs 0, 780 x 580 = 58 v 5. Other than that, I can find no unifying theme to the traffic beyond being traffic hitting our homepage and having no medium. Nothing special that I am aware of happened in July. We didn't do any sort of...really anything. We did have our network compromised by ransomware in the beginning of June, which we promptly ignored and restored backups - at no point did we try to contact the criminals, but I am doubtful there is any connection considering that our website is remotely hosted. If anyone has any suggestions or has seen anything like this before, please let me know. spam-traffic.jpg
Reporting & Analytics | | Nivik230 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
Analytics not tracking traffic from Old Domain Redirect
We've recently 301 redirected one of our client's domains to their new website and the strange thing is, we aren't seeing an increase in traffic in analytics. You would expect the traffic to increase roughly by the traffic volume from the old domain. There were a few hundred redirects and we tested a large sample and the redirects have been implemented properly. Is there something that we did incorrectly in our implementation of the domain redirect? Or is there something else that we need to do in Analytics to properly track those redirects?
Reporting & Analytics | | ATMOSMarketing560 -
Re-classifying a Traffic Source in Google Analytics
Hey All, I think it's inside of the Admin section of Google Analytics, right now I have a traffic source from the domain of indeed.ca that is being classified as Organic traffic when it should be classified as referring traffic, how can I tell Google Analytics that all traffic from this source should be classified as referral traffic and not organic traffic? Furthermore, after I make this change, will Google Analytics re-classify my past data so I can do a proper analysis? I can't remember how to do this and any help would be appreciated! Thanks!
Reporting & Analytics | | EvansHunt1 -
Why do I have a lot of direct traffic from MSN and Yahoo with 100% bounce rate?
For MSN I have about 8000 hits of one page and a 100% bounce rate. In the last month I have about 400 hits from Yahoo with a 100% bounce rate. Msn is all different pages, while Yahoo is all the home page. What would cause this?
Reporting & Analytics | | EcommerceSite0 -
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages?
Does anyone know of a way to do a profile level filter to exclude all traffic if it enters the site via certain landing pages? The problem I have is that we have several pages that are served to visitors of numerous other domains but are also served to visitors of our site. We end up with inflated Google Analytics numbers because people are viewing these pages from our partners' domains but never actually entering our site. I've made an advanced segment that serves the purpose but I'd really like to filter it at the profile level so the numbers across the board are more accurate without having to apply an advanced segment to every report. The advanced segment excludes visits that hit these pages as landing pages but includes visits where people have come from other pages on our domain. I know that you can do profile filters to exclude visits to pages or directories entirely but is there a way to filter them only if they are a landing pages? Any other creative thoughts? Thanks in advance!
Reporting & Analytics | | ATIseo0 -
Magic UVs - PPC landing pages delivering organic traffic by magic...
I have checked and double checked this. GA is showing over the last couple of weeks mysite.com/ppc/landingpage1 as a landing page for organic traffic, where it shouldn't. Main facts: The entire /ppc/ folder is blocked from the googlebot, and doesn't appear on any internal site maps. As far as I can tell, these pages have never been cached for the main index. I cannot recreate any of the organic searches myself (i.e. typing in keywords that triggered the traffic, even the almost unique long-tail ones). We just don't appear in the organic listings with these pages. The analytics and adwords accounts are linked. We are not paying for this mystery traffic through our PPC - these keywords are not appearing in our AdWords account (though other keywords / traffic are). The traffic is real - we have received phone calls from these pages, tracked to the visits recorded as organic These pages should only receive PPC traffic. They are receiving organic traffic also, but I can't recreate it. Can anyone suggest what's going on? I'm concerned about duplicate content issues and also skewing the analysis of the PPC campaign. Thanks
Reporting & Analytics | | RobPell0 -
Large Drop in Direct Traffic
We recently experienced a large drop in direct traffic. Search and referral traffic remained steady but direct traffic dropped by over half. I'm having trouble pinpointing what would have caused this drop. Any ideas or suggestions for investigating the cause in a drop of direct traffic?
Reporting & Analytics | | AxlsCloset0