Is Noindex Enough To Solve My Duplicate Content Issue?
-
Hello SEO Gurus!
I have a client who runs 7 web properties. 6 of them are satellite websites, and 7th is his company's main website. For a long while, my company has, among other things, blogged on a hosted blog at www.hismainwebsite.com/blog, and when we were optimizing for one of the other satellite websites, we would simply link to it in the article.
Now, however, the client has gone ahead and set up separate blogs on every one of the satellite websites as well, and he has a nifty plug-in set up on the main website's blog that pipes in articles that we write to their corresponding satellite blog as well.
My concern is duplicate content.
In a sense, this is like autoblogging -- the only thing that doesn't make it heinous is that the client is autoblogging himself. He thinks that it will be a great feature for giving users to his satellite websites some great fresh content to read -- which I agree, as I think the combination of publishing and e-commerce is a thing of the future -- but I really want to avoid the duplicate content issue and a possible SEO/SERP hit.
I am thinking that a noindexing of each of the satellite websites' blog pages might suffice. But I'd like to hear from all of you if you think that even this may not be a foolproof solution.
Thanks in advance!
Kind Regards,
Mike
-
Definitely deal with the security issues! Good find there...
Regarding the client who wants to republish the same article on multiple sites, I think that noindexing it on all but the original site is perfectly fine.
Or, alternatively, place a canonical tag on the duplicate sites to let Google know where the true source lies.
-
Good thread and I agree with everything Brian has already said. One additional option that hasn't been mentioned is possibly using Repost.us . If your client's blogs are on WordPress, there is a nifty Repost.Us plugin, very easy to install. He could then use this to repost the content on his main blogs, without having duplicate content issues or problems for his SEO. It would get the content where he wants it, preserve authorship plus give a link back to his main site. He would also have the opportunity of monetizing his posts if that was something he wanted to do. Hope this is helpful!
Dana
-
Wow, that's new! Yes, I wouldn't be surprised if the plug-in is at fault.
Well, as usual, issues compound into new issues.
My many thanks for your help and insight, Brian.
Kind Regards,
Mike
-
Wasn't able to visit the site, got this warning, attached.
Kinda poignant that this warning from the Fiji site gave me a warning referencing the Pacific site, which is exactly the kind of thing we're talking about.
Wonder if the very plugin your client is using is causing this issue too. -
Sure, here's an example: this is the main website: beautifulpacific.com, with the blog being located at beautifulpacific.com/blog. One of the satellite sites is beautifulfiji.com, with its blog at beautifulfiji.com/blog.
-
_To me, the best-case scenario would be to use these blogs to pump out fresh, authoritative content for each satellite site blog -- a more intensive undertaking, to be sure, but a best practice -- and include an RSS feed. _
Agreed. Also, there's no reason he can't write a post for one audience that references a post he made on another domain. It's hard to get a good feel for the whole situation without viewing the sites and blogs themselves.
-
Many thanks for your reply, Brian.
The satellite websites are not where conversations/sales take place; they feed his main site. I agree that providing a feed via the blog's RSS would make more sense. And when you say, "but if the point of the content is to be consumed, enjoyed, attract social shares and links, build traffic and then convert, then there's really little if any gain to be had in [noindexing]," I wholeheartedly agree. Even if it were to solve the duplicate content issue, it would preclude us from being able to put fresh content up on that blog and leverage it accordingly.
I can tell you that there is nothing nefarious in the client's idea here: his intentions are purely to give users fresh content to explore on the satellite sites. But as he relies on me to guide him in terms of SEO implications, I don't think he thought through how duplicate content could hurt him.
To me, the best-case scenario would be to use these blogs to pump out fresh, authoritative content for each satellite site blog -- a more intensive undertaking, to be sure, but a best practice -- and include an RSS feed.
-
Have you suggested he use an iframe to host the content from one site into the satellites?
Or maybe simply a feed to show the fresh content to visitors?
Does he convert on those satellite sites or are they micros to drive to the main?The thing is, it is definitely going to be duplicate content, and since the host is presumably the same... well... Not good.
I would ask: "why?" He is expecting to get links to this content on this site one day, the same content on this site the next? If it's a good post, what would happen if someone shares it socially from one domain, and those exposed to it see it elsewhere?
I think noindexing is a good half measure, but if the point of the content is to be consumed, enjoyed, attract social shares and links, build traffic and then convert, then there's really little if any gain to be had in even doing that. A noindexed blog post getting links? A noindexed blog category getting social buzz?
Force your client to understand the end goal. If he just wants something for them to read, add a feed. Then the social shares and links will do some good to at least the most important domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content analysis
Hi all,We have some pages being flagged as duplicates by the google search console. However, we believe the content on these pages is distinctly different (for example, they have completely different search results returned, different headings etc). An example of two pages google finds to be duplicates is below. if anyone can spot what might be causing the duplicate issue here, would very much appreciate suggestions! Thanks in advance.
Technical SEO | | Eric_S
Examples: https://www.vouchedfor.co.uk/IFA-financial-advisor-mortgage/harborne
https://www.vouchedfor.co.uk/accountant/harborne0 -
Duplicate Content for Locations on my Directory Site
I have a pretty big directory site using Wordpress with lots of "locations", "features", "listing-category" etc.... Duplicate Content: https://www.thecbd.co/location/california/ https://www.thecbd.co/location/canada/ referring URL is www.thecbd.co is it a matter of just putting a canonical URL on each location, or just on the main page? Would this be the correct code to put: on the main page? Thanks Everyone!
Technical SEO | | kay_nguyen0 -
Duplicate content issue
Hi, A client of ours has one URL for the moment (https://aalst.mobilepoint.be/) and wants to create a second one with exactly the same content (https://deinze.mobilepoint.be/). Will that mean Google punishes the second one because of duplicate content? What are the recommendations?
Technical SEO | | conversal0 -
Simple duplicate content query
Hello Community, One of my clients runs a job board website. They are having some new framework installed which will lead to them having to delete all their jobs and re-add them. The same jobs will be re-posted but with a different reference number which in turn with change each URL. I believe this will cause significant duplicate content issues, I just thought I would get a second opinion on best practice for approaching a situation like this. Would a possible solution be to delete jobs gradually and 301 re-direct old URLs to new URLs? Many thanks in advance, Adam
Technical SEO | | SO_UK0 -
Duplicate content on charity website
Hi Mozers, We are working on a website for a UK charity – they are a hospice and have two distinct brands, one for their adult services and another for their children’s services. They currently have two different websites which have a large number of pages that contain identical text. We spoke with them and agreed that it would be better to combine the websites under one URL – that way a number of the duplicate pages could be reduced as they are relevant to both brands. What seamed like a good idea initially is beginning to not look so good now. We had planned to use CSS to load different style sheets for each brand – depending on the referring URL (adult / Child) the page would display the appropriate branding. This will will work well up to a point. What we can’t work out is how to style the page if it is the initial landing page – the brands are quite different and we need to get this right. It is not such an issue for the management type pages (board of trustees etc) as they govern both identities. The issue is the donation, fundraising pages – they need to be found, and we are concerned that users will be confused if one of those pages is the initial landing page and they are served the wrong brand. We have thought of making one page the main page and using rel canonical on the other one, but that will affect its ability to be found in the search engines. Really not sure what the best way to move forward would be, any suggestions / guidance would be much appreciated. Thanks Fraser .
Technical SEO | | fraserhannah0 -
Duplicate Content Issue
SEOMOZ is giving me a number of duplicate content warnings related to pages that have an email a friend and/or email when back in stock versions of a page. I thought I had those blocked via my robots.txt file which contains the following... Disallow: /EmailaFriend.asp Disallow: /Email_Me_When_Back_In_Stock.asp I had thought that the robot.txt file would solve this issue. Anyone have any ideas?
Technical SEO | | WaterSkis.com0 -
How to use internal tracking without causing duplicate content issues
Hi, We've been testing internal tracking for 4 weeks on a couple of pages using the basic string ?internalcampaign=X, but hese pages have started appearing in the search results. We don't currently have the facility to add canonical tags to correct this. Does anyone have any other solutions to this problem other than deleting the internal tracking or adding filters on the server? Thanks!
Technical SEO | | NSJ780 -
Cross-domain duplicate content issue
Hey all, Just double-checking something. Here's the issue, briefly. One of my clients is a large law firm. The firm has a main site, and an additional site for an office in Atlanta. On the main site, there is a list of all attorneys and links to their profiles (that they wrote themselves). The Atlanta site has this as well, but lists only the attorneys located in that office. I would like to have the profiles for the Atlanta lawyers on both sites. Would rel=canonical work to avoid a dupe-content smackdown? The profiles should rank for Atlanta over the main site. This just means that G will drop the main site's profiles (for those attorneys) from their index, correct? No other weird side effects? I hope I worded all that clearly!
Technical SEO | | LCNetwork0