Paying for directory inclusion
-
I just wanted to see what the general opinion was on paying for directory entries. How high should the PR be to justify paying for it? Or how much is justifiable for entry into a directory with a lower PR?
I have recently submitted my site to Yahoo Directory but I have only seen my rankings increase in the Yahoo search engine. Are there any directories that Google like?
-
Some directories are great.
An example is in the industrial marketplace and directories like ThomasNet. Thousands of companies pay ThomasNet to be listed in their directories where many engineers look for their services and get a great roi .
-
My experience with directories: I have 2 sites, one is in 3 directories (Gimpsy, JoeAnt and Galaxy) and it not in top 50. The other is on no directories at all but has a free eBook which is linked to and distributed in some other places and no less than 2 weeks later got to top 50 in google US for a bout 5 keywords, the highest being 23 (from not being in top 50 at all). I'm relatively new as are my campaigns.
I'm working on the free eBook thing for the site in the 3 directories, I really hope these directories aren't detrimental and it's just a case they aren't as powerfull!? if anyone knows?
-
I had previously been told that submitting to directories was the best way to improve your PR. I find all the other ways of creating backlinks rare - due to the industry and when I do find something of interest, the majority of the time it has a low PR so not really worth putting a link in. Also, we're in a position where we can't really create any new content on our website regularly - there isn't much else to say other than what's on our website.
-
I agree with @Anthony save your money and time. Directories are becoming less and less relevant and paying for a listing in one is showing reduced returns.
-
Save your money and your time. Put them both towards creating something of value on your website. Pay a designer to improve your best piece of content. Pay a writer to create a new piece of content. Do it yourself with your free time.
Sadly, sometimes Directories can still work. However, it is not a safe, long-term tactic and you can get more value by putting your resources somewhere else.
SEOmoz has a list of directories that you can consider. http://www.seomoz.org/directories
-
Yahoo Directory entries (but depending a lot on location and niche) are still ok for referral traffic. Some US Yahoo Directory niches are still receiving a lot of traffic and the ROI on the entry can get positive.
I would't do it from an SEO point of view though on Yahoo or any other directory. Some very "good" directories got penalized by Google for passing PR so you are on the safe side if you keep away from it.
No follow links from directories are good though - you balance the follow vs no follow ratio so that can also help.
-
It's dependant on what the directory is. Yes Google doesn't like paid links, but some customers may still use online directories so from that aspect they are good. Look at a directory and see whether they are ones your customers will use.
As William Lau said, Directories, for ranking, don't work as well as they used to anymore.
-
Directories don't work as well as they use to anymore. Don't forget Google doesn't allow paid links, for that purpose, you can see their stance on paid inclusion.
But if you are insisting, many users have agreed that Yahoo and BOTW are the better directories.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best of the Web directory
Does http://botw.org/ (Best of the Web directory) have any SEO value these days? Would you recommend listing on there?
Link Building | | roberthseo0 -
Are niche directories still helpful as good links to have to help ranking in the serps?
Are niche directories still helpful as good links to have to help ranking in the serps or has Google discounted directories? The Niche directories that i would be using are not spammy at all and are quality sources of info. Thanks mozzers!
Link Building | | Ron100 -
Does anybody do directory submissions anymore?
I came across this list http://www.seomoz.org/directories and was wondering what everybody's opinions are on using directories for link building. Are they a complete waste of time and money? Does anybody get positive results from doing directory submissions? Cheers Al
Link Building | | sicseo0 -
DMOZ Directory
Have not hear much good about DMOZ lately. Is this listing worth anything?
Link Building | | casper4340 -
Would you keep Paid Directory Submissions a part of your SEO Strategy?
We've been debating this. We've had some budget allocated to quality paid directory listings. We read that SEOMOZ analyzed some 2685 directories, 20% of which were banned from Google. So our question is, should we keep paid directory submissions with keyword rich anchor texts as a part of your SEO strategy or should we drop it. Thanks!
Link Building | | globaleyeglasses0 -
Where do I find directories for Aerospace?
My company sells aircraft parts. We are trying to find web directories for aerospace and Latin America, where do I go?
Link Building | | yntgmz0 -
International link directories
Where can I find a list of free international directories that worth submitting?
Link Building | | sesertin0 -
Asking other websites to link your website when the want to be in your directory
Hello, We have 3 web directories, and I wonder if it is legal for search engines to ask people who want to be in the directory to link to a particular website in order to be in our directory. I mean, it is free adding the url in the directory but if they lwant to be in the directory they have to ink to a website we have decided.
Link Building | | teconsite.com
Is this correct, or is punishable? Thanks!0