Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
8 point decrease in DA, increase in search traffic- should I disavow links?
Would a decrease in DA reflect the need to disavow junk links? My branded keywords recently bumped down two spots, whereas the keywords which have been bringing me the most traffic have been unaffected. Site: Edwardsturm.com DA decrease of 8 over past 3 months. Keyword "Edward Sturm" recently moved to second spot.
Moz Pro | | Edward_Sturm0 -
Are there any strategies (Moz-specific or other) on how to improve the Total Links metric against competitors?
In competitive link metrics, our client is doing very well in every metric against every competitor except in Total Links against one competitor in particular. Wondering how to improve this metric against this one competitor. Any strategies, whether MOZ-specific or other that can boost this metric? Thanks.
Moz Pro | | buffalonickel0 -
Is there a way to export to csv the report of keyword difficulty tool?
I'm using it to create reportes on multiple keywords and I don't see an export/download button.I see that when one keyword only is searched for, you can export the serp results. I am asking about searching multiple keywords and then exporting them all with their scores.
Moz Pro | | davhad0 -
How can you measure competitor visitor volumes?
I am trying to understand how I can use SEOMOZ to ascertain the volume of visitors a competitor will achieve either daily, weekly or monthly.
Moz Pro | | edwardlewis0 -
How accurate is SEOMoz's keyword analysis tool?
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off. keyword phrase: online math games Adwords competitive level: Low SEOMoz competitive level: 80 This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other). With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers). **Question: ** How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
Moz Pro | | mattylac0 -
Which tools do not use backlinking and/or tagging?
I am new to SEOmoz and was wondering if any, which tools on SEOmoz does not use or require backlinking and/or tagging?
Moz Pro | | aschraegle0 -
Tool which shows site ranking for a given keyword
Hi all. I have a client with a specific request and wanted to ask if there is a reliable tool which allows a user to enter a given site and keyword, and it will return the site's ranking for that keyword. More specifically: Needs to work for Google, Yahoo and Bing Needs to work for various countries such as Google.ca, Google.it, etc. Needs to show at least the top ?10k rankings, not just the top 50 The last requirement is the challenge. I clearly recognize anything past the top 50 or so ranks is really off the map, but the client would like to view his current standings.
Moz Pro | | RyanKent0