Meta tag description Usage
-
Do i wanna put meta tags as separate description that is not in the particular web page ,Normally i put meta description as 155 character from first paragraph of the web page .so do i need put a unique meta description ?
-
I think most is covered in the above answers, but will add my thoughts on this element.
Yes, you should have "unique" and good content in your meta-descriptions, as well as in any content element. There is no short cuts for good SEO. Meta-description is not a ranking element by it self, but its a big factor for SERP CTR and driving business.
With that said, I don't think there is no need not to be as smart as possible and here is when CMS with auto-generation rules comes into play.
I recommend any site to use preamble as a content element as it will be a short descriptive keyword rich text that is selling and should get the user to quickly understand the content on the page and get them to move down the page or into a conversion funnel. For me this is exactly the same as the function of a meta-description.
We allways set up our clients CMS's to autogenerate meta-description from the preamble text, as this saves times. But, we also creates an override rule with a field for meta-description that we code that if meta-description contains content, then it overrides the preamble (as a meta-description).
That way you get the best of both worlds. The possibility to write good "on-page" SEO as well as saving time.
-
Hi,
What is your CTR, you can check impression from webmaster tools and calculate the Click per impression. You can start by focusing on your landing pages.
Create description that best define your page and search term.
-
Chandana,
IMO for most sites the meat description is one of the most critical elements in On-page optimization (notice I did not say on-site). When we query a search engine for a product, service, or information and a SERP is returned, for organic search we look at the title and meta description to determine which is either the first to appear to have an answer or the most likely answer to our query.
While many CMS plug-ins have an option for a "site-wide" meta description, that is not the best option on sites with more than a couple of pages. You want a meta description that states: "Here is the best answer to what you searched for: Get it now! Get it Cheap!" (obviously, in a way that reflects your page.) Without showing you have the answer to the query you are going to get less click throughs and therefore traffic to your site.
Even if CTR is not a part of the algorithm, you will not have a chance to sell, etc those who are never getting to your site.
Now, in using the first 155 words you are likely losing an opportunity to sell the overall of the page while making it a bit easier on filling out all that is needed for a page in search. The first few sentences in a paragraph generally are broad and not necessarily speaking to the "answer is here, answer is now, answer is cheapest!" So, we do a lot of web pages and, typically, if I have a complaint with a site on final review, most will be around meta descriptions that fail to show this is where the answer is to the searcher's query.
Hope this provides a bit of assistance,
Robert
-
I think by not writing unique meta descriptions you are missing an opportunity to help your pages convert better in the SERPs. A good well written meta description can improve your sites click-through rate in the search engines. I have tested out different ones in the past and if you get it right you will see a noticeable improvement in my experience.
Have a quick look at the SeoMoz best practice guide for some more general info -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using cononical tag instead of 301
I've got a bit of an odd situation... My business partner and I split up, and he's going to keep the company name. The website that I built for the company has some links to it, and I've managed to build up some DA and PA. I want to get the link juice over to my new website. My former partner doesn't care about the link juice, he just wants a website that he can show people. SO, I can't do a 301 or 302, because that would take down the existing site. Can I just use a canonical tag that refers link power to my new website? Would this be harmful in any way? What should I do to accomplish getting the link power without a redirect, and without contacting each person who has given us a backlink?
Intermediate & Advanced SEO | | Zing-Marketing0 -
Meta Robot Tag:Index, Follow, Noodp, Noydir
When should "Noodp" and "Noydir" meta robot tag be used? I have hundreds or URLs for real estate listings on my site that simply use "Index", Follow" without using Noodp and Noydir. Should the listing pages use these Noodp and Noydr also? All major landing pages use Index, Follow, Noodp, Noydir. Is this the best setting in terms of ranking and SEO. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Problems with Squarespace Title Tags
Hi All, I'm having problems editing the title tags on individual pages on Squarespace. It seems the only way to do it is via the page title name. Here is an example: http://www.autismsees.com/research/. The page is called research, so it makes that the meta title. The problem is I want to keep research on the page and the Meta Title be: Autism Spectrum Research. I'v tried searching over the web, but no luck so far. Thanks for your help.
Intermediate & Advanced SEO | | PeterRota0 -
Should you include domain / brand in Meta Title
Hello, I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together! 1MR Vortex by BPI Sports - $Company_Name OR 1MR Vortex by BPI Sports - Pre Workout Supplement Thanks!
Intermediate & Advanced SEO | | 6thirty0 -
Two pages on same domain - Is this a proper use of the canonical tag?
I have a domain with two pages in question--one is an article with 2,000 words and the other is a FAQ with 300 words. The 300 word FAQ is copied, word-for-word and pasted inside of the 2,000 word article. Would it be a proper use of the canonical tag to point the smaller, 300 word FAQ at the 2,000 word article? Since the 300 word article is identical to a portion of the 2,000 word article, will Google see this as duplicate content? Thanks in advance for any helpful insight.
Intermediate & Advanced SEO | | andrewv0 -
Canonical Meta Tag Best Practices
I've noticed that some website owners use canonical tags even when there may be no duplicate issues.For examplewww.examplesite.com has a canonical tag.......rel="canonical" href="http://www.examplesite.com/" />www.examplesite.com/bluewidget has a canonical tag.......rel="canonical" href="http://www.examplesite.com/bluewidget/" />Is this recommended or helpful to do this?
Intermediate & Advanced SEO | | webestate0 -
Should I Allow Blog Tag Pages to be Indexed?
I have a wordpress blog with settings currently set so that Google does not index tag pages. Is this a best practice that avoids duplicate content or am I hurting the site by taking eligible pages out of the index?
Intermediate & Advanced SEO | | JSOC0 -
Should I check Use noindex for Tag Archives?
I have a page indexed > (http://mysite.com/mypost) and also http://mysite.com/tag/mypost The same post shows up twice, one with /tag/ one without when I search site:http://mysite.com
Intermediate & Advanced SEO | | vinner-280241
Is this a duplicate content?? Can I get penalized for this? In the All in one plugin should I check Use noindex for Tag Archives to avoid this or doesn't matter.
Thanks0