Need help to implement microdata/microformat for ecommerce site
-
**Can somebody please help me to implement microdata/microformats codes for our ecommerce product pages? **
Please guide me if you have some CSS example for the same.Thanks.
-
Hi Lorna,
Have you managed to find the file through FTP?
Drop me an email on matt@wowinternet.net and I will send you over some more info.
Matt.
-
Thanks Matt. It's a great article, but I don't see any step by step instructions on how to apply schema.org rich text snippets into that product template file?
-
Hi Lorna,
I have recently done this on a Joomla/VirtueMart website.
You need to go in via FTP into your website's root folder and navugate to the following file:
/httpdocs/components/com_virtuemart/themes/default/templates/product_details/vmj_ritz.tpl.php
Once you have got this file you will be able to edit the actual product details page within your shop. I recently wrote a blog on on-page optimisation and there was a section on open graph/schema code so if you follow my instructions on there then it should help you out:
http://www.wowinternet.co.uk/blog/on-page-optimisation-with-a-view-to-the-off-page-seo/
Hope this helps,
Matt.
-
Matthew, I would be very interested in your recommendation for a solution for Joomla. Just tackling 3 sites on Joomla/Virtuemart after years with Wordpress and OSCommerce. Thanks!
-
Matthew,
Website is in Netsuite. We are doing customizing it as per our need.
Anyway, I dont mind if you share some more knowledge about wordpress plugins.
Thanks
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
No problem Sameer.
I would also pay attention to what Dana has said below with the Open Graph code because it is just as important to prepare your page content to be shared as it is to optimise for the search engines.
Do you use a CMS? If so, I know a few good plugins that automate this process within both Joomla and WordPress.
Matt.
-
Gerd,
Thanks for wonderful information & advice. Most importantly advice about testing.
I am delighted & regretting about not asking this question long back on SEOmoz forum.
Thank you, thank you, thank you.
-
Dana,
Thanks for your effort & help.
-
Thanks Mathew...I have given same to my in house tech team.
-
I would go through this page first: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493 and then follow the instructions for implementing hproduct here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750#usage
Before you take your pages live, use the Richnsippets tool to test your markup: http://www.google.com/webmasters/tools/richsnippets
Make sure that you include category breadcrumbs in your product pages. The product markup and offer-markup is obvious and quite easy. If your site offers reviews on products, use the hreview tags as well - this will give you great exposure.
Be aware, that Google is quite difficult when it comes to "Your markup contains hidden data" - one example is if your price tag for example looks like this, Google will reject it: $100.50
-
I just did this today. It was on a 3dcart store, so this may be over simplistic, but hopefully it gets you closer to implementing what you want (your will have to replace the URLs with your own of course):Immediately after your page tagshttp://www.yourdomainname.com/product-image-url.jpg"/> Then you will need to install the Facebook "Like" button javascript on your product pages. You can get detailed instruction on how to get and install this code by going to Facebook Developers area hereI am not a developer and it is pretty straightforward. You are able to define the size,, style etc. of your Like button on that page.Good luck. I hope this helps!
-
The best place to start here is with schema.org markup code. It will allow you to markup the different parts of your product pages to signal to the search engines the different attributa that your product has.
An example of some of the code that can be used is shown below:
-
<div< span="">itemscope itemtype="http://schema.org/Product"></div<>
-
<span< span="">itemprop="name">Kenmore White 17" Microwave</span<>
-
<img< span="">src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' /></img<>
-
<div< span="">itemprop="aggregateRating"</div<>
-
itemscope itemtype="http://schema.org/AggregateRating">
-
Rated <span< span="">itemprop="ratingValue">3.5</span<>/5
-
based on <span< span="">itemprop="reviewCount">11</span<> customer reviews
-
<div< span="">itemprop="offers" itemscope itemtype="http://schema.org/Offer"></div<>
-
<span< span="">itemprop="price">$55.00</span<>
-
<link< span="">itemprop="availability" href="http://schema.org/InStock" />In stock</link<>
-
Product description:
-
<span< span="">itemprop="description">0.7 cubic feet countertop microwave.</span<>
-
Has six preset cooking categories and convenience features like
-
Add-A-Minute and Child Lock.
-
Customer reviews:
-
<div< span="">itemprop="review" itemscope itemtype="http://schema.org/Review"></div<>
-
<span< span="">itemprop="name">Not a happy camper</span<> -
-
by <span< span="">itemprop="author">Ellie</span<>,
-
<meta< span="">itemprop="datePublished" content="2011-04-01">April 1, 2011</meta<>
-
<div< span="">itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"></div<>
-
<meta< span="">itemprop="worstRating" content = "1"></meta<>
-
<span< span="">itemprop="ratingValue">1</span<>/
-
<span< span="">itemprop="bestRating">5</span<>stars
-
<span< span="">itemprop="description">The lamp burned out and now I have to replace</span<>
-
it.
The itemtype tag signal what type of content the webpage is about. In this example, it is about a product. Then the itemprop tags act as labels to group the different information as the product name, rating, etc.
Full attribute lists can be found at http://schema.org I hope this has helped.
Matt.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a similar CMS fabric/theme used by 2 colleagues, cause SEO issues?
Does using the same CMS fabric/theme with substantially different content for each website but the same business address (on google places and the websites) cause SEO issues? For example: 2 colleagues with somewhat similar services located at the same business addresses desire to use the same CMS fabric /theme but will have different content on the sites. Will this hurt their SEO / should they use a different website skin/theme?
Web Design | | toti5880 -
Site move?
What happens in a site move from a subdomain to a new domain and how does that effect the root domain of the subdomain and whether or not the subdomain SEO would be transferred to the new domain?
Web Design | | Jjjay1 -
Google tag manager on blocked beta site - will it phone home to Google and cause site to get indexed?
We want to develop a beta site, in a directory with the robots.txt blocking bots. We want to include the Google Tag Manager tags and event layer tracking code on this beta site. My question is that by including the Google Tag Manager code, that phones home to Google, will it cause Google to index this beta site when we don't want it indexed?
Web Design | | CFSSEO0 -
URL Help
Will the following urls will be considered as two different urls? 1. www.example.com/key=value1& key2=value2 2. www.example.com/key2=value2 & key=value1
Web Design | | prsntsnh0 -
Having a second homepage for a site would affect my SEO?
Hello guys, One of our clients is planning to have a new landing page for any users hitting the site for the first time. (returning users will still see the current homepage based on cookies ... in other words, the site would technically have 2 home pages). According to this client, they are planning to do something like this: https://www.websitename.com/ (for returning visitors) https://www.websitename.com/newuser (for first time visitors) Our instinct is that is not great to have 2 home pages (that would affect the SEO campaign we are managing for this company) and we are not sure how to handle this. That's why we would appreciate your opinion regarding this topic: From an SEO perspective, do you think this is a good idea? If not, what would you guys do differentiate first-time visitors vs returning visitors without affecting SEO? Maybe just a pop-up? Thanks in advance for your help !
Web Design | | Robertnweil10 -
Branding site
We are starting a new used car site in latam, and we are in the process of developing the brand, part of the team would like to have the "auto" (spanish for car" in the name and some no. The question is, form a SEO point of view, how strong signal is to have the string auto as part as the URL, and can you have a complete unrelated url and have several URLs with the auto string on it pointing in a 301 way to the non unrelated brand name as a way around? (sorry about my english, I hope you can understand the question) PS, yes, there are a lot of queries involving auto in our target market.
Web Design | | Bligoo0 -
Site Change / CMS Change
Hi Guys I have a very good client with whom we have been working with for over 2 years. When we 1st arrived, their website was built in Wordpress. During our SEO, the dleted the site and changed it to Drupal over night. Youc an imagin i went balistic and its been a horrid year in getting all the rrors down and redirects etc. Finally done I have just been informed that they will be deleting the website from Drupal to Joomla again! This is crazy as we have finally fix all the rrors and are driving quality traffic to the site. Now its back to square one... What do i do? ps the change from Drupal to Joomla is due to MYSQL issues
Web Design | | stefanok0 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0