How to set Home page for the best effect
-
My head is spinning with all the confusing possibilities.
Does anybody have an easy answer for setting up the home page and its canonical-ishness
ie Which gives the best SEO Mojo ?
\
\default.aspx
\keyword\
\keyword\default.aspx
Thanking you in advance for reducing the number of business migranes around the globe.
-
My suggestion is not different from others so i think i will also advice and recommends you to use ‘/’instead of default.aspx and more...
I know you want to get better results and traffic from search engine but to be very honest...with ASP websites it’s a real pain (if you are using ASP platform...) I think following things should be considered as more important than adding keywords in the URL...
- There should be a proper navigational structure and pages should be 301 redirected instead of 302 (if any)
- Use single version of URL
- Add kick ass content
- Get quality links to it
- Keep a check of functionality and load time of the website so that things can stay under control
And more...
I think adding too many keywords that does not add value to user will hurt from search engine point of view as search engines are trying hard to come as nearer as possible to how human brain thinks...
-
Ok then.. got that.. don't use default.aspx or the wrong backslash.
But out of the remainder .. any idea what I should craft using SEO magic so as to get the highets results in the SERPS ?
or
-
default.aspx is not a good thing to do.
You should redirect those so it becomes /
(except you say it is a subdirectory already, so redirect to that)
Also, you should NEVER refer to default.aspx in any of your links.
(and remember NEVER to use a backslash otherwise you will be sending broken links)
-
Well actually I was thinking more on the Google SERP mojo..
It actually redirects into a subdirectory.. always has and I cannot change it at this point so.. sorry.. moot point.
-
Personally, I vote for / - (I think you meant a forward slash, no?) - When I visit a Web site home page, from a user perspective, I have an expectation that I will see this as the URL: http://www.HomePage.com or, http://HomePage.com - If I see anything else, it makes me wonder..."Am I in the right place? Do I really want to be here?" That's not the kind of wondering you want your visitors to have.
Even if another choice was better for SEO, that question mark over your user's head that appears when they see something like http://www.HomePage/BigLongKeyword, could be enough to make them bounce right back to Google. At that point all that SEO becomes useless.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords are indexed on the home page
Hello everyone, For one of our websites, we have optimized for many keywords. However, it seems that every keyword is indexed on the home page, and thus not ranked properly. This occurs only on one of our many websites. I am wondering if anyone knows the cause of this issue, and how to solve it. Thank you.
Technical SEO | | Ginovdw1 -
Switched from and HTTPS to HTTP. My home page is facing a redirect issue from the http to https. Should I no index the HTTP or find the redirect and delete it? Thank you
Switched from and HTTPS to HTTP. My home page is facing a redirect issue from the http to https. Should I no index the HTTP or find the redirect and delete it? Thank you
Technical SEO | | LandmarkRecovery20170 -
How to 301 trailing URLs to new domain home page - wildcard?
How would I add a redirect rule so all old domain URLs redirect to a new domain? All the old pages no longer exist on a new website. The domains have been through several CMS platforms, so it would be unnecessary to recreate them. Problem is, they're indexed in search engines from the past 10 years, so it's causing a lot of 404s. Example: search "NARI Tampa Bay" and you'll find 2 old domains: nari-tampabay.com & nari-tampabay.org. The new domain is naritb.org Those 2 old domains are now pointed to the same nameservers as the new and listed as parked domains. Here's the current rules in htaccess: <code>RewriteEngine On RewriteCond %{HTTP_HOST} ^nari-tampabay.org [NC,OR] RewriteCond %{HTTP_HOST} ^www.nari-tampabay.org [NC] RewriteRule ^(.*)$ https://www.naritb.org/$1 [L,R=301] RewriteEngine On RewriteCond %{HTTP_HOST} ^nari-tampabay.com [NC,OR] RewriteCond %{HTTP_HOST} ^www.nari-tampabay.com [NC] RewriteRule ^(.*)$ https://www.naritb.org/$1 [L,R=301]</code>
Technical SEO | | CartoMark0 -
Industry News Page Best Practices
Hi, We have created an industry news page which automatically curates articles from specific news sources within our sector. Currently, I have the news index page set to be indexed and followed by robots. I have the article pages noindex, nofollow, since these are not original content. Is this the best practice or do you recommend another configuration? Thanks!
Technical SEO | | JoshGFialkoff0 -
Duplicate pages
Hi Can anyone tell me why SEO MOZ thinks these paes are duplicates when they're clearly not? Thanks very much Kate http://www.katetooncopywriter.com.au/how-to-be-a-freelance-copywriter/picture-1-58/ http://www.katetooncopywriter.com.au/portfolio/clients/other/ http://www.katetooncopywriter.com.au/portfolio/clients/travel/ http://www.katetooncopywriter.com.au/webservices/what-i-do/blog-copywriter/
Technical SEO | | ToonyWoony0 -
Index page
To the SEO experts, this may well seem a silly question, so I apologies in advance as I try not to ask questions that I probably know the answer for already, but clarity is my goal I have numerous sites ,as standard practice, through the .htaccess I will always set up non www to www, and redirect the index page to www.mysite.com. All straight forward, have never questioned this practice, always been advised its the ebst practice to avoid duplicate content. Now, today, I was looking at a CMS service for a customer for their website, the website is already built and its a static website, so the CMS integration was going to mean a full rewrite of the website. Speaking to a friend on another forum, he told me about a service called simple CMS, had a look, looks perfect for the customer ... Went to set it up on the clients site and here is the problem. For the CMS software to work, it MUST access the index page, because my index page is redirected to www.mysite.com , it wont work as it cant find the index page (obviously) I questioned this with the software company, they inform me that it must access the index page, I have explained that it wont be able to and why (cause I have my index page redirected to avoid duplicate content) To my astonishment, the person there told me that duplicate content is a huge no no with Google (that's not the astonishing part) but its not relevant to the index and non index page of a website. This goes against everything I thought I knew ... The person also reassured me that they have worked within the SEO area for 10 years. As I am a subscriber to SEO MOZ and no one here has anything to gain but offering advice, is this true ? Will it not be an issue for duplicate content to show both a index page and non index page ?, will search engines not view this as duplicate content ? Or is this SEO expert talking bull, which I suspect, but cannot be sure. Any advice would be greatly appreciated, it would make my life a lot easier for the customer to use this CMS software, but I would do it at the risk of tarnishing the work they and I have done on their ranking status Many thanks in advance John
Technical SEO | | Johnny4B0 -
Could Having Blog Posts as Home Page Cause Keyword Dilution?
Something I've never been a fan of is having a blog as the home page of a site. I've always thought that it's a bit like walking into someone's house through the kitchen out back.
Technical SEO | | WilliamBay
If it's a vistors first time, it can be a little disconcerting or ackward even if they are not familiar with the writers style. But something just dawned on me, and I'd love a second opinion on this. For websites that focus on multiple keywords (in my most of my client's case it's usually a mix of Wedding Photography, Engagement Photography, Portrait Photography, Family Photography, etc). A lot of these clients will include the photos in a blog post along with a snippet of text that may talk about the people they're photographing and maybe a bit about where they photographed. But they're usually optimizing for the overarching keyword (Wedding... Portrait..., etc as per above). Now I'm wondering if having three or 5 posts on the home page, where most of them are focusing on a specific keyword like New York Wedding Photographer, is actually diluting the keyword they are trying to rank for. My theory is that if I have them move their blog to a domain.com/blog, and solely focus on the desired keyword on the home page, that they would do substantially better in the SERPs. Can anyone subtantiate this? Thanks!0 -
Canonical on ecommerce pages
I have seen some competitors using the nofollow tag as well as canonical on all refinements and sorts on their ecommerce pages. Example being if you went to their hard drive category page and refined by 500gb hard drives then that page would have a canonical element to send it back to hard drives page without the refinement. I see how this could be good for control indexation and the amount pages Google crawls, but do you see problems in using the canonical tag this way? Also I have seen competitors have category page descriptions (describing what that type of product is) on all pagenation and refinements (the exact same block of text on all of the pages). Would this be a duplicate content problem or is it not that big of a deal since the content is only on their site so they are only competiting with themselves. Thanks for your help
Technical SEO | | Gordian0