Ethical question about setting up a local business directory...
-
I've just launched a local business directory that allows the small businesses in my local area to get noticed by a very targeted audience. People such as self-employed builders, painters and decorators and the like.
As well as helping them out, they'll be helping me out by testing the waters of local keywords and seeing just how difficult and how much traffic they'll get. Kind of like spreading myself across 100's of keywords without the need for domains etc.
All the links on there are nofollow, but what are the ethics behind letting my clients have a dofollow link from it? I wouldn't use this directory as a marketing tool for my self and my business, but if I acquired a client from my website or other source, but they would benefit from a dofollow link?
-
Yeah I agree, I don't see any ethics issues here at all. If this were my directory, I would look at it like this: there are two main potential benefits to this directory 1) relevant traffic 2) a relevant link. There's nothing wrong if you wanted to charge clients for premium placement once you get enough businesses in there.
-
Uh ok I understand.
I don't see any problem with this at all, your clients benefit from a do-follow link on a directory you run.
If they want a do-follow link they have to become a client or maybe pay a annual fee.
Done.
-
I don't see much of an ethical issue with this as many directories do this in one form or the other and I don;t feel like it crosses the line. If this was me, I would disclose it some place, but certainly there is no legal issue with not disclosing it.
-
Yeah I see what you mean.
The benefit of allowing my clients to have a do follow, insanely relevant link would only help the work I do on their website as well.
I'm not thinking of opening up all links on it, but only on the clients websites that I work on anyway.
Monetization such as that or adverts will be something I consider in the future, for sure.
-
I wouldn't do-follow the links pointing out, they are going to gain benefit from relevant traffic.
I think to gain the rankings you are after your going to have to store up juice, well at least at the beginning.
Plus why not push your services? If your delivering a free service for local trades then pushing your stuff through email etc is not a bad idea especially if you offer services in the area the directory is targeted at.
-
Yeah, pretty much!
Not generate business for me, obviously.
-
Just so I understand,
You have created a local directory covering a range of trades - plumbing, painting etc. You hope the directory ranks for relevant terms such as 'Painters Manchester' which will generate the exposure the directory listings will need to get noticed / generate business.
Is that correct?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I create a new Website to promote just one set of services from a list of several services?
Hi, I have a 10 years old website, where I promote all my services - around 30 of them under 5 main categories. For example, my current website promotes these services. A service - with a1, a2, a3 services B service - with b1, b2, b3 services C service - with c1, c2, c3 services D service - with d1, d2, d3 services E service - with e1, e2, e3 services Now I want to promote just "A service" with its sub-services into a separate website, as that service is in demand now and also those keywords should be my main keywords. I want to connect my old website with the new one, to increase the trust among users. Can I do this? I hope I am not violating any Google rules by doing this. Please help with suggestions. Thanks. Jessi.
White Hat / Black Hat SEO | | Sudsat0 -
G.A. question - removing a specific page's data from total site's results?
I hope I can explain this clearly, hang in there! One of the clients of the law firm I work for does some SEO work for the firm and one thing he has been doing is googling a certain keyword over and over again to trick google's auto fill into using that keyword. When he runs his program he generates around 500 hits to one of our attorney's bio pages. This happens once or twice a week, and since I don't consider them real organic traffic it has been really messing up my GA reports. Is there a way to block that landing page from my overall reports? Or is there a better way to deal with the skewed data? Any help or advice is appreciated, I am still so new to SEO I feel like a lot of my questions are obvious, but please go easy on me!
White Hat / Black Hat SEO | | MyOwnSEO0 -
301 domain name URL variants for canonicalization question in htaccess?
#1 RewriteCond %{HTTP_HOST} ^xyz.com [NC] RewriteRule ^(.*)$ http://www.xyz.com/$1 [L,R=301] What I want to do here is to redirect URLs that have omitted the “www.” prefix to the full “www.xyz.com” home page URL. That means the home page URL http://xyz.com will not resolve on its own, but instead will redirect to http://www.xyz.com (without trailing slash). #2 RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/]+/)*(default|index).(html|php|htm)\ HTTP/ [NC] RewriteRule ^(([^/]+/)*)(default|main|index).(html|php|htm)$ http://www.xyz.com/$1 [L,R=301] What I want to do here is to ensure that any home page URL that includes several versions of explicit page name references, such as default.htm or index.html, will be redirected to the canonical home page URL, http://www.xyz.com (without trailing slash). Are the rewrite rules correct? Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
Moz recommends submitting to directories?
In the Moz Beginners Checklist for Small Business SEO, it's recommended to "Add your client's website to industry specific directories" That's not recommended anymore, right?
White Hat / Black Hat SEO | | CFSSEO0 -
Does the proximity to the center of the city have anything to do with higher rankings in local results ?
Does the proximity to the center of the city have anything to do with higher rankings in local results ?? If yes then how ?
White Hat / Black Hat SEO | | mnkpso0 -
How can do I report a multiple set of duplicated websites design to manipulate SERPs?
Ok, so within one of my client's sectors it has become clear that someone is trying to manipulate the SERPs by registering tons of domains that are all keyword targeted. All of the websites are simply duplications of one another and are merely setup to dominate the SERP listings - which, at the moment, it is beginning to do. None of the sites have any real authority (in some cases 1 PA and DA) and yet they're ranking above much more established websites. The only back links they have are from dodgy-looking forum ones. It's all a bit crazy and it shouldn't be happening. Anyway, all of the domains have been registered by the same person and within a two-month time period of each other. What do you guys think is the best step to take to report these particular websites to Google?
White Hat / Black Hat SEO | | Webrevolve0 -
Guest Blogging question
Once your guest posts go live do you do anything to promote them or do you just wait and hope they get indexed? If so what do you do exactly?
White Hat / Black Hat SEO | | RonMedlin0