2 Year Old Keyword Focused Site Will Not Rank for Keyword
-
Hi All,
I need your help.
This site is confounding me. The site is turnstilefactory.com
It's a few years old. Strong domain name and seo focused on the term 'turnstile'.
In bound links are not abundant, but certainly not absent either.
Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not.
I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name.
Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated.
Thanks.
-
I figured that had to be it. Thanks for all the help, everyone. It's appreciated.
-
..3 linking domains. Not 5! Apologies for the error.
-
Likely due to a shortage of domains linking in.
The use of the keyword 'turnstile' in the domain name is no bad thing, but not as important as it once was.
I looked at your site alongside four competitors (turnstile.com; turnstilesecurity.com; ablertech.com; haywardturnstiles.com). By far the most obvious gap between your site and the competition is in the number of domains linking in. You have 5, where high-ranking competitors have anywhere from 20 to 300. And your 5 domains aren't of the best quality (fencebids.com, etc..)
Quality link building is my only answer then, I'm afraid. It's not very original, but it does work!
-
You should take a look at the metrics inhttp://www.opensiteexplorer.org
As you will see you have only 3 linking root domains, 23 total links, Page Authority 30, and Domain Authority 19.
Focus on getting inbound links.
-
Only thing I saw straight away was you are using a canonical tag to point to a different domain...
http://www.turnstile-factory.com which then is redirected back to you.
Your canonical tag if needed at all should point to your domain & page root.
You should also deal with root/index.php 301 it to just root
Hope that helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Duplicate E-commerce sites Risk vs Reward
Hi guys I have a duplicate content question I was hoping someone might be able to give me some advice on? I work for a small company in the UK and in our niche we have a huge product range and an excellent website providing the customer with a very good experience. We’re also backed up by a bespoke warehouse/logistic management system further enhancing the quality of our product. We get most traffic through PPC and are not one of the biggest brands in the industry and have to fight for marketshare. Recently we were approached by another company in our industry that have built up a huge and engaged audience over decades but can’t logistically tap into their following to sell the products so they have suggested a partnership. They are huge fans of what we do and basically want a copy of our site to be rebranded and hosted on a subdomain of their website and we would then pay them a commission of all the sales the new site received. So 2 identical sites with different branding would exist. Based on tests they have carried out we could potentially double our sales in weeks and the potential is huge so we are excited about the possibility. But…..how would we handle the duplicate content, would we be penalised? Would just one of the sites be penalised? Or if sales increase as much as we think they might, would it be worth a penalty as our current rankings aren’t great? Any advice would be great. Cheers Richard
Intermediate & Advanced SEO | | Rich_9950 -
Can you explain why a site with loads of keywork anchor backlinks is ranking well?
Hi All, A couple of years ago my site got punished and i kind of figured out it was due to keyword anchor text backlinks. I recently was considering getting a new SEO company and found one that promotes another company in my industry. However, when i look at the backlinks, of the website they do SEO for, via open site explorer - I noticed nearly all of the backlinks are keywords. website in question is http://goo.gl/6nRzLi And if you see the search results here: http://goo.gl/9bXoxY they are ranking on first page with very big brands - and have done for about a year - but nealy all of their backlinks are the keywords in this search... I understood this is the kind of thing that killed my website 2 years ago - are these backlinks ok? should i still consider this SEO company to work on my site, i 100% do not want my site to be penalised again so any advice appreciated. thanks James
Intermediate & Advanced SEO | | isntworkdull0 -
Will I lose Ranking if I switch from Volusion to Big Commerce?
I've had a website with Volusion for years and rank in the top position for most relative keywords. I'm planning to move to Big Commerce because of the limitations with Volusion but I'm worried that my rankings will suffer when I move... is this a valid concern and is there anything I should do to make the transition seamless?
Intermediate & Advanced SEO | | CatrinaSpindler0 -
If Penguin 2.0 targets specific pages and keywords, should I spend less SEO effort on them since will they be harder to optimize? Penalty repair is only starting at end of year.
I’m working with a company that got hit by Penguin 2.0. They’re going to switch to white-hat only for a few months and review analytics before considering repairing the penalty. In the meantime, would it make sense to focus less SEO effort (on-site optimization, link building, etc.) on any pages or keywords that were penalized or hit hardest? Or are those the pages we should work on the most? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Impact of Domain Authority on Keyword ranking
Experts Please advise if there is any impact on Keyword rankings due to high or low Domain authority?
Intermediate & Advanced SEO | | INN0 -
REPOST: How much does "overall site semantic theme" influence rankings?
Hello everyone on the new cool Moz! I've optimized sites before that are dedicated to 1, 2 or 3 products and or services. These sites inherently talk about one main thing - so the semantics of the content across the whole site reflect this. I get these ranked well on a local level. Now, take an e-commerce site - which I am working on - 2000 products, all of which are quite varied - cookware, diningware, art, decor, outdoor, appliances... there is a lot of different semantics throughout the site's different pages. Does this influence the ranking possibilities? Your opinion and time is appreciated. Thanks in advance.
Intermediate & Advanced SEO | | bjs20101 -
My New(ish) Site Isn't Ranking Well And Recently Fell
I launched my site (jesfamilylaw.com) at the beginning of January. Since then, I've been trying to build high quality back links. I have a few back links with keyword targeted anchor text from some guest posts I've published (maybe 3 or so) and I have otherwise signed up for business directories and industry-specific directories. I have a few social media profiles and some likes on Facebook, both for the company page and some posts. Despite this, I've had a lot of trouble cracking Google's top ten for any term, long or tall tail. I was starting to climb for Evanston Family Law, which is the key term I believe I am best optimized for, but took a dive yesterday. I fell from maybe the 14th result to somewhere on the 4th page. For all my other target terms, I don't know if I've gotten into the 20s yet. To further complicate matters, my Google Places listing isn't showing and is on the second page of results for Places searches, after businesses that aren't located in the same city. The night before I fell, I resubmitted my site to Google because Webmaster tools was showing duplicate title tags when I had none. I had also made a couple changes to some internal links and title tags, but only for a small fraction of the site. Long story short, I don't know what's going on. I don't know why I fell in the rankings and why my site isn't competitive for some of my target key phrases. I've read so many horror stories about Penguin that I fear my onsite optimization may be hurting my rankings or my back links are insufficient. I've done plenty of competitor research and the sites that are beating me have very aggressive onsite optimization and few back links. In short, I am very confused. Any help would be immensely appreciated.
Intermediate & Advanced SEO | | JESFamilyLaw0 -
How are pages ranked when using Google's "site:" operator?
Hi, If you perform a Google search like site:seomoz.org, how are the pages displayed sorted/ranked? Thanks!
Intermediate & Advanced SEO | | anthematic0