Press Releases as Backlinking
-
After analyzing one of my competitors I notices they show up in PRweb as one of their top rated back linking sites.
My question is using prweb or something similar okay to use for backlinking? Would they help at all?
Also, since they distribute content, would I get penalized for duplicate content?
-
When I moved across country I used this one to let people know that I had moved my consulting business:
They did a good job. I even got picked up in a few local print newspapers.
-
What free ones would you recommend?
-
Thanks guys! All of these are really valuable information. So I think I will add this as part of my link building portfolio. Thanks!
-
I've found that PRWeb is great for news releases but a lot of the links aren't too high of quality. I have a bulk subscription and the releases are picked up by the same places EVERY time though we input different media outlets and cities. You can definitely talk them down on the price if you want to do a bulk subscription.
-
I've used PR Web with success for several clients.
Each release is typically linked to by around 100 sites, but these are typically no follow.
The real value comes from the link from PR Web's site itself.
I always regard "real" pick-ups (i.e. a news outlet writing a story, based on the release) as a bonus. This requires individual outreach and is more in the realm of PR than SEO.
As always, don't over do press releases -- or any other technique. Regard press releases as just another part of a diversified link portfolio. Above all: don't embarrass yourself or your client with silly releases that contain no news hook. PR Web actually has some standards in this regards -- unlike it competitors. They sometimes reject releases or require edits. That's part of the reason it's a bit pricy.
And remember: even if it passes muster, a 20% off sale is not much of a story.
One release per client per month is plenty. I sometimes find myself doing less because I can't come up with anything worthy...even though I have a bulk subscription.
I agree that charitable contributions make good releases. Product launches and executive appointments are also press release staples.
-
PRWeb is a perfectly acceptable outlet for press releases. However, I think they are a bit pricey. No, you don't need to worry about duplicate content as I believe PRWeb uses proper canonical tags. If you have your own blog, or Web page where you can publish the release first (like a SMPR page), you could certainly use the canonical tag and then distribute to various news organizations. This would give you credit for the original content. For press releases you aren't so much going after original content as you are a link back to your site.
Be careful. The days of churning out press releases that aren't really news-worthy and getting good backlinks are over. You could actually do more harm than good. That being said, if you've got legitimate news to put out there, PRWeb is good, but they aren't the only game in town. Depending on your industry there might be specific PR outlets that could offer you better targeting for less money. Because I work for a company that does a lot of B2B with churches, for example, we frequently use Christian News Wire.
There are also a few free ones out there, but again, be careful. If they are just publishing anything and aren't filtering for real news and announcements, stay away from them.
Hope that helps a little?
-
Hi Brandon,
If the company has something to announce, something interesting (not a website update) then yes this is a good way to build some links. My favorite is charities they are an easy win win. You help by donating time/money to a good cause. Attend a reliable charity event and network with everyone there, get the name of the person who organized the event. Call the event organizer and tell them you had a great time and you are preparing a PR on the event. They are usually extremely happy to hear that.
Once you receive the list contact everyone and offer them to leave a quote with a link to their site on the PR. Also let them know that after the PR goes out to share it with their social media.
Syndicate the PR to your own blog and have the share that link ; )
This is where everyone shared the article from:
and this is where it was originally posted:
http://www.prweb.com/releases/A_Prom_To_Remember/2012/prweb9557741.htm
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inherited site with high Spam Score backlinks
When building backlinks myself I have been conscious to avoid going over the 30 spam score as recommended on Moz somewhere. But one of the sites I have recently started working on: https://www.osborneplanning.uk/
Link Building | | Donsimong
has a number of very high spam score backlinks, 5 above 50. Some are follow some nofollow.
I am wondering if its a good idea to disavow them, or should I just leave them as they are, I have read some suggestions that Google will just ignore the majority of spammy backlinks, and its better just to keep them, I dont want to start deleting links if they don't cause any problems.0 -
HOW DOES A CANONICAL INFLUENCE OR IMPACT ON A URL WITH BACKLINKS?
I have url A with a canonical to URL B. How is the behavior of the backlinks profile on url A? If some put a backlink to url A count as a backlink for url B?
Link Building | | Linio0 -
Backlinks embedded in posts or backlinks in sidebar?
What's better? A backlink to my site, embedded into a blog post/article? Or a hardlink in the sidebar? The problem with links embedded inside articles, is that when the blog linking to me, gets updated, the articles disappear from first page and I lose the link from home page. How do you deal with this? I also read this: "The best link you can get is from a site ranking #1 for the keyword you want to rank for. It would be great to have the #1 site for a desired keyword linking me even if they are a PR 0 site." Is this right? Thx in advance.
Link Building | | BloggerGuy0 -
Bing and Google Showing Different Backlinks In WMT
I'm trying to get my head around this one as I have been diligently building good quality backlinks to my website over the past 8 weeks. I'm particularly proud of the several PR7s and PR8s I got through credible service reviews, however I notice some of these links show up in Google and others in Bing WMT - but not both!! Clearly I would like credit from both SE for all the links I have achieved. Is it just a waiting game for one to catch up with the other (Bing is ahead on the higher PRs)? Is there a way to submit the list of backlinks to the SEs so I can get the credit from both? Any insight would be appreciated...
Link Building | | Ubique0 -
Backlinks, how do you get them?
Recently, I listed our site on a few directory's which I deemed as not spammy and had good domain authority (competitors were using these). This was about 2 weeks ago and have not seen them come up as a backlink using open site explorer? I was wondering whether i'm missing something out here or does it take longer than 2 weeks to gain a backlink from a website? Thanks in advance.
Link Building | | PeterAllen910 -
Quick question : Is it ok to get 300 quality backlinks ...
Is it ok to get 300 quality backlinks ... from different authoritative domains in one month...I think google might find it strange and I might get penalized...
Link Building | | ksbnok0