Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
-
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users.
For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
-
Well said. I agree with IPROdigital's comment completely.
-
IMO search engines' main priority (advertising aside
) is to make an experience good for users. Sure, they will be indexed, but if Google or other SEs consider how it looks to users, it probably won't help. That aside, consider the importance of your Click Through Rate. You make all the effort of getting ranked, then your competitor has the title and description fully and neatly displayed, and you don't - not ideal. I tell clients that sometimes we might well rank lower than competitors but if the title and description are neater and have emotional impact they stand a far better chance of getting the clicks.
I doubt there is any value in the words beyond the character limit - from Google's point of view, why should there be, if users can't see it in SE results? I believe the recommended length is 60 characters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why do some URLs display in the SERPS with > seperators between subfolders, and others display with a /
Why do some URLs display like this: cargurus.com › Used Cars › Jeep Wrangler and others display like https://www.carmax.com/cars/jeep/wrangler Is there a significance to having the sub folders separated with an arrow vs a backslash?
Algorithm Updates | | Brian_Owens_10 -
How come google image search doesn't link to the right page?
For one site I work with the images link to the home page of the site rather than the page the image lives on. I think this is hurting my bounce rate quite a bit. Thoughts?
Algorithm Updates | | NetvantageMarketing0 -
Too Many On-Page Links
After running a site analysis on here it has come up and said that I have a lot o pages with too many on page links and that this might be why the site is being penalized. Thing is I am not sure how to remedy this as one page that says it has 116 links is this one : http://www.whosjack.org/10-films-with-some-crazy-bitches/ Although there is only one link in the body Then again our home page has 165 http://www.whosjack.org which again it says is too many. The thing is is that surely it doesn't count on links all over the page as other wise every news homepage would be penalised? For example what would happen here on this home page? : http://www.dazeddigital.com/ Can anyone help me see what I am missing? Are there possible hidden links anywhere I should be looking for etc? Thanks
Algorithm Updates | | luwhosjack0 -
How could Penguin kill my top ten rank and promote this garbage page to a #5 spot
Hey, Before penguin, I had a #9 rank for the term "yoga poses". So as many of us are doing, I started looking at my link profile... and yes, there were around 300 links from an old yoga news website (anchor: yoga poses)... that lead to the page on my site optimized for this term. The problem is they took the site down, but not properly... I.E. they generate a "not available" message for browsers, but underneath, I guess the bots can still index all the pages... so I guess they were interpreting these links as coming from a cloaked site. So, I was able to get them to remove the links... webmaster tools reports half of them gone now. What I don't get though... is how Google can give this garbage page a #5 spot for a competitive term like "yoga poses"... Check out http://www.ebmyoga.com/beginyoga.html and compare it to my page... http://www.yogaclassplan.com/yoga-poses/ This page leads to highly quality 100% unique yoga pose articles... in my mind we deliver so much more value than the site with a #5 rank. I don't understand. Any insight? Thanks,
Algorithm Updates | | biomat0 -
SEO ranking factors
Hello I am reading SEO ranking factor (very good informations) and I want to ask: what does it mean: of linking C bloks to page I think that: how many(#) links from the same server (C block) links to your homepage or some pages of your web... of linking IP adresses to page how many web links are going to my web and every links are from another server. if I understand it good, it is no different between, if you have links from webpages in one server (one C block) or from webpages on another servers as your web is, because both correlation is 0.25... THX Could anybody expalin me, what does it mean: # of External Links w/ Partial Match Anchor Text http://www.seomoz.org/article/search-ranking-factors#metrics-5 The number of external links and all these external links contain partial match anchor text from my query: (I am finding in Google "tennis" and see in SERP domain www.usta.com. # of External Links w/ Partial Match Anchor Text: tells me the number how many external links contain partial match anchor text "play tennis, tennis school, tennis info..."? )
Algorithm Updates | | PeterSEO0 -
What determines rankings in a site: search?
When I perform a "site:" search on my domains (without specifying a keyword) the top ranked results seem to be a mixture of sensible top-level index pages plus some very random articles. Is there any significance to what Google ranks highly in a site: search? There is some really unrepresentative content returned on page 1, including articles that get virtually no traffic. Is this seriously what Google considers our best or most typical content?
Algorithm Updates | | Dennis-529610 -
What is the difference between Bing and Google ranking factors ?
I know basic SEO factors and i understand On Page SEO title/meta/content optimzation and Off Page backlinking factors. Yet we see different ranking on both SEs so I want to know what are those? Thanks.
Algorithm Updates | | NiceGuy1