If a permanent redirect is supposed to transfer SEO from the old page to the new page, why has my domain authority been impacted?
-
For example, we redirected our old domain to a new one (leaving no duplicate content on the old domain) and saw a 40% decrease in domain authority. Isn't a permanent redirect supposed to transfer link authority to the place it is redirecting to? Did I do something wrong?
-
I'd had good results doing page level redirects i.e. map each page on the old site to its closest corresponding counterpart on the new site.
Just coming up with the redirect map can take many, many hours of work. For a Subject Matter Expert, I had to read hundreds of articles on both the old and new sites. Thankfully, I was interested in the subject!
-
Link juice is lost in a redirect. You should never expect to gain 100% of link value from a redirect.
-
No, we simply redirected all pages from the old domain to the new domain's homepage. We also got rid of some of the historic pages with links. That was probably what we did wrong.
-
Dose the structure of the new sit mirror the old one? I am not very knowledgeable on the subject, but I am pretty sure the the new site needs to have the structure & page names as the old one. This way all the authority from each page can transfer to the new site.
-
A redirect transfers a good portion, but does not guarantee that all of that value will follow you to the new domain. I would suggest finding some of the highest value links to your old domain, contact the site owner, and have them update your info to the address of the new domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to 301 trailing URLs to new domain home page - wildcard?
How would I add a redirect rule so all old domain URLs redirect to a new domain? All the old pages no longer exist on a new website. The domains have been through several CMS platforms, so it would be unnecessary to recreate them. Problem is, they're indexed in search engines from the past 10 years, so it's causing a lot of 404s. Example: search "NARI Tampa Bay" and you'll find 2 old domains: nari-tampabay.com & nari-tampabay.org. The new domain is naritb.org Those 2 old domains are now pointed to the same nameservers as the new and listed as parked domains. Here's the current rules in htaccess: <code>RewriteEngine On RewriteCond %{HTTP_HOST} ^nari-tampabay.org [NC,OR] RewriteCond %{HTTP_HOST} ^www.nari-tampabay.org [NC] RewriteRule ^(.*)$ https://www.naritb.org/$1 [L,R=301] RewriteEngine On RewriteCond %{HTTP_HOST} ^nari-tampabay.com [NC,OR] RewriteCond %{HTTP_HOST} ^www.nari-tampabay.com [NC] RewriteRule ^(.*)$ https://www.naritb.org/$1 [L,R=301]</code>
Technical SEO | | CartoMark0 -
Redirect to a new domain and seo effects
I created a one page blogger with listing of several affiliated websites.It gained some visibility on google but it was very plain so i decided to create a wordpress more complex and fancy and to reach the top of search positions. At the moment i decided to keep the listing on blogger and add some links on the page saying "i've moved to a new website. click for more info" and it redirects to my page. But i dont get many clicks to my new site so i was thinking to maybe create a full redirect from my blogger to my wordpress or a iframe to fetch the wordpress but im afraid it may hurt my seo on my blogger. what should i do? thanks in advance
Technical SEO | | cardealpt0 -
Should we re-use our old re-directed domain for a new wesbite ?
Hi One our clients has an old domain that has been redirected to another website of his. Now he is asking us to build a new website for that domain and direct it back. This is new website will be very relative to it's own old content and where it has been re-directed recently. I guess the only benefit of this would be taking advantage of the age of this domain. Do you recommend doing that or getting him a new domain ?
Technical SEO | | Dynamo-Web0 -
Redirect to new domain
We are moving our website from http://mysyncpad.com to http://syncpadapp.com The old site ranks pretty well for some specific keywords, will a 301 allow the new site to rank as well or will it be penalized by good for the transfer?
Technical SEO | | fifthlayer0 -
Should I add author markup to sales pages?
Adding author markup to the homepage or to SEO optimised sales landing pages is possible. However it doesn't really seem to be using the feature in the spirit of it's purpose. It makes sense for blog posts. It's possible for other pages and will likely improve CTRs from SERPs. But is it against the spirit of it's purpose?
Technical SEO | | designquotes0 -
Specific Link Page in Domain
Hi everyone: I have seen that many SEO Agencies have contacted my business (Also SEO but In- House) in order to interchange links. They have created a specific page on their site with the Label "Links" or similar, and on that page they add multiple links of the competence. I have heard that you can only do that if you make sure you add two things: No follow in links. Not inserting links of websites that have nothing to do with our sector. Either way, I have never found this amusing. I always recommend people not to do this but I have my doubts after all. ¿Could some one give me their opinion? Cheers !
Technical SEO | | Tintanus0 -
Domain authority and rankings?
I have a site that sits in #1 position for its keywords right now. But it only got there about 1mth ago. The site is only about 6mths old with lots of link building. I check the domain authority and its only 37/100 with the #2, #3 sites having domain authority of 57 and 82 respectively. This site has like 800+ backlinks. While the #2 and #3 sites have 20,000+ backlinks. Does it mean that my site will LIKELY drop in rankings very soon? I know there is no certainty but wld you say that it is highly probable my site will drop?
Technical SEO | | jl2550 -
A client will be translating their entire site into French in addition to English. For SEO purposes, should I host it on the same domain or create its own dedicated domain?
The current site is a long-standing site with good authority and a good number of links. Thanks....
Technical SEO | | JamesBSEO0