Brands for services
-
What would be a logical way to set the correct brands if you offer a service like "WordPress Design" or "Web Design" or "Magento Development". At the moment just using my company name "WhatsTheBigIdea" or "Whats The Big Idea" seems to be my brands, not the app brands that I work with. Please explain. Thanks!
-
I was just wondering what's SEOMOZ term "brands" meant in their application|tools so that I can take advantage of it. Thanks.
-
Building a brand for a service isn't as easy as say, for a product and can cost huge sums of money. I have never tried to help anyone build a brand where it hasn't been a hugely expensive exercise.
I don't tend to worry about brand building myself though, just because I get my work through referrals primarily - however, I think I am more well known for my name than I am for my company name.
What would I do in your shoes? Without knowing what you already do, you need to dominate your field through articles, blog posts, social media, guest-blogging, public speaking, etc. - it's a never ending list of ways to try and gain publicity.
Andy
-
Here's question: what's your brand?
-
Thanks for your reply. Which is best? I suspect that since "WordPress", "Magento", "osCommerce" and other tools I use are more recognizable than my company name, then that it may be the right direction to pursue. My brand is my company name [WhatsTheBigIdea] though it says little about me.
-
Without mentioning the platforms you work with, you are never going to have brand influence until someone visits your website.
However, brand management is not a 2 minute subject as there are nuances that need to be looked at such as who your audience are, where they find you, opportunities to name-drop, how you advertise, how you are perceived - the list goes on.
So are you looking to piggy-back your service based on the platforms that you work with? or just build a brand of your own?
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Branded keywords
I'm trying to understand this concept a little further. Say if I create a branded keyword, "dc widgets" I then start to add keywords such as "maker" "toy" and apply the branded keyword to it. Does this mean that they then become "maker dc widgets" and "toy dc widgets" ? What purpose does branded keywords offer?
Moz Pro | | priceseo0 -
RegEx as rule condition in brand rules possible?
Hi everybody, can i use a RegEx expression as a rule condition to tag branded/non-branded keywords? For example.. I want to tag all keywords beginning with "This" to be tagged as branded. ThisHouse
Moz Pro | | ValerieSchmidt
ThisPhone
ThisPC Seems like the brand rule is a exact match but that doesn't work for this kind of keywords, right? Thank you Regards0 -
Anyone tried Google Page Speed Service in you Blog or Website ?
Using CDN services are ok for Websites or Blog. But recently heard that there is a service like this from Google and they might charge for that ?
Moz Pro | | Esaky0 -
No longer in top 100 for branded keyword - How!?
Got a weird one here... Won't give away actual URL but for this example let's say client's site is: www.purplebananas.com Many of the longtail keyword-targeted subpages/posts are still ranking pretty well. We recently went through and optimized the site based on poor scores we found from crawl reports from SEO Moz, which included renaming some sub-pages, eliminating duplicate content pages, archives, etc (it's a wordpress site, about 4 years old). This site used to rank at the top or near it for the search "purple bananas". However, after we optimized the site it's almost completely fallen off the radar of Google, turns up way over 100 for the search "purple bananas". Strangely, if we search "purplebananas" we're at the top still. Any idea what's going on here? Are we potentially over-optimized or something weird for our own brand!? Any troubleshooting tips? FWIW the changes were made about 6 weeks ago and while we're steadily building links, I don't think this is the standard "Google dance". Thanks!
Moz Pro | | alpen0 -
I'm having a hard time understanding branded keywords. When wouldn't I want to brand a keyword?
For example, why wouldn't I want to brand all my keywords with my company name?
Moz Pro | | PolarisWebSEO0 -
Why are we no longer ranking #1 for our brand on the SEOMoz web app?
Been noticing these anomalies for some time now. I'm from eVenues.com and we've found the rank tracker extremely useful to see how our campaigns are doing. I noticed however that we no longer show up in the app as ranking for our brand? I know that results differ according to location and a myriad other variables but I think we're pretty strong as far as our brand name is concerned. I did a quick double check in incognito and, yep, we're still ranking... Any ideas on this?
Moz Pro | | eVenuesSEO0 -
Why is the SEOmoz customer service on this site so awful?
Half the time the tools don't work and there isn't any accountability. Has anyone else had the same experience?
Moz Pro | | wpsoule1 -
Seomoz Customer Service does anyone feel let down
I would like to know if anyone else feels let down by seomoz and their customer service. I will give you a couple of examples why i feel let down. I contacted customer services over an issue a couple of weeks a go and never got an answer from them, and the second issue is the private question that you can ask. I asked many days ago and it was an important question and it has still not been answered. I am just wondering what we are paying for by using this site and if other customers of this service feel let down like me.
Moz Pro | | ClaireH-1848860