Which of these six keyword combinations would you go after?
-
-
Though not on your list, I would go with Perth Hotels. It has the best ratio of Keyword Difficulty to Exact Local Monthly Search Volume.
Keyword difficulty score 60 with 4,400 Exact Local Monthly Searches, according to the SEOmoz tool on Google.com.au.
-
I would go for the phrase - hotels Perth. For converting traffic it is going to be the most natural search form. Most people are going to search something like: Find hotels in Perth, Cheap hotels in Perth, etc.
-
Hotel Perth because adwords is showing the exact match while insights (i think) is showing broad match. My decision is based of exact match. This is only based off the information you have given
EDIT: I meant to say Hotels Perth.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
Are there free tools that would tell me the cpc for my keywords?
If not what tools do you recommend to use to get an accurate cpc $ for estimating budget?
Paid Search Marketing | | lina_digital0 -
KeyWord Spy Expert Needed: Will Pay $100 For A Report
I need someone with a KeyWord Spy subscription and experience (or a similar tool that has Canadian data) to do a one time CPC report that answers these questions: (1) Who are my client's main competitors in paid search? (2) What is the estimated ad spend by the the five top competitors? (3) What keywords and ads are working best for the competitors? (4)) What is the CPC for the top 20 keywords in the niche. (5)) Any topline suggestions for my client re: next steps. That's it! I don't want to be overwhelmed with masses of extraneous detail. This should be an easy assignment for someone with required expertise. Possibility of more work to implement and/or optimize CPC campaign. Reply via PM with experience. Ideally, send a sample past report (okay to black out client names)
Paid Search Marketing | | DanielFreedman0 -
A heads-up about problems with the new Google Adwords Keyword Planner tool
I noticed that when I was using this tool, the data in the tables would change, often by a lot (up to 50%) when I sorted the columns. (Did nothing else, just sorted.) Since I was starting a new campaign and really needed data, I contacted Google about this and was told: "I understand that the estimates are changing in the Keyword Planner tool when you sort the data. I reproduced this on my end as well and was able to confirm that this is a known technical issue on our end." "Unfortunately the information in the Keyword Planner Tool is currently not the best source of data for your analysis." They then went on to suggest I just test things blindly. So, what do you do to get information about keyword traffic and ppc estimates?
Paid Search Marketing | | Linda-Vassily0 -
Is there any reason to add the word "buy" to our Adwords keywords?
Was having a discussion with someone so I am going to write this up as neutral as possible and let you guys decide. We have a large keyword list and they are all setup as phrase. Should we go back and add the word buy in front of all those keywords? Even though they are setup as phrase already. Example: "Widget" (as a phrase) Should we go back and add "Buy Widget" as a keyword?
Paid Search Marketing | | EcommerceSite0 -
Negative Keywords
This will end up being a two part question: We have been running a search marketing campaign for about 45 days. It seems no matter how many negative keywords we add (over 300 right now), we still are receiving borderline relevant traffic to the broad match ad group. We are in the printing industry and I think this in itself presents a challenge since there are thousands of competitors in our market, national & local. People also search for a variety of items, most of which end up having nothing to do with our business (i.e. animal prints, zebra prints etc.) We are running several different ad groups: one exact match, one broad and one phrase match. Does anyone have a resource or links they are willing to share that has general negative terms they use before creating any new campaign? I have ones I have found, but wondering if there is a very good master resource out there. How many key phrases do you typically add to an 'Exact Match' ad group? Thank you!
Paid Search Marketing | | SEOSponge0 -
Does anyone know of an excel template for creating keyword combinations?
I am looking for an Excel template with Macros that would allow me to drop a column of keywords next to a column of modifiers and it would build out thousands of keywords with a Macro. Can anyone drop their best SEO/SEM Excel template spreadsheet links in the comments?
Paid Search Marketing | | eli-hgm0