Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best URL-structure for ecommerce store?
-
What structure will recommend to the product pages?
Lets make an example with the keyword "Luxim FZ200"
With category in url:
www.myelectronicshop.com/digital-cameras/luxim-FZ200.htmlWith /product prefix:
www.myelectronicshop.com/product/luxim-FZ200.htmlWithout category in url:
www.myelectronicshop.com/luxim-FZ200.htmlI have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too.
But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?
-
I Have an ecommerce site hosted on volusion and they make the structure /category/product (Specifically www.example.com/shortnameurl/productcode"). I figure with 10000+ sites they have found that this structure is best. They want the best results for their clients so they retain & gain new busines.
I recently tried to duplicate(ish) the product name like /black-luxium-camera/luxiumfz200 ... and google killed me.
My suggestion, stick with /categoryORbrand/product, NOT .com/product/ as there is more opportunity to stand out when people search.
-
I guess if you could host all your products at root level then this would be better....it just may be difficult to manage house keeping wise.
-
Why would you go for example.com/product/luxim-FZ200.html instead of example.com/luxim-FZ200.html ?
-
Duplicate content is not at problem - there will of course always be a default category.
-
To avoid duplicate content I would specify that you don't have the same product page sitting in different categories.
Instead the product page should be the same URL even if it lives in multiple categories.e.g. www.example/product/luxim-FZ200.html
So if you click on the product link in Panasonic you go to the product page. You then go to the same page if you click on the product page from the "digital camera" category. The page is then unique and doesn't live in any category in particular.
You can then set the canonical link at product page level.
-
Hey Jesper,
The decision of URL structure can be affected by multiple stuff, that your Content Management System supports or not.
I prefer the 3rd version (the one without category in the link) to avoid duplicate content coming from different URL patterns to the same page (now I know you could place canonical links, but what happens when you have 50000 products and at least 10000 categories and child categories?).
If you do not have too many categories and subcategories, and you are able to insert canonical links into your system, then I would go for URL structure with category name included (it is more descriptive).
Just an example for your case:
A. Website with a lot of categories and subcategories
www.example.com/panasonic/lumix/lumix-FZ200.html
www.example.com/digital-cameras/panasonic/lumx-FZ200.html
www.example/product/luxim-FZ200.html
and so on...
Could leave to duplicate content if you cannot point out which version of the URL is the "Real" version.
B. Website would have the same product under the same categories, but then the product URL would look like:
www.example/luxim-FZ200.html
I hope that helps you take a decision.
Gr.,
Istvan
-
I believe the reason many ecommerce stores use a /product prefix in the URL is because their ecommerce provider / program does it by default.
I'd typically go with the first (with category, but without product) as you have a sort of breadcrumbing in your URL structure, which can also be applied on page.However, I don't usually have products in more than one category - if you do then Paddy's suggestion is the way to go, because, as he says, if you have the category in the URL in that scenario it can lead to duplicate content issues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
Url folder structure
I work for a travel site and we have pages for properties in destinations and am trying to decide how best to organize the URLs basically we have our main domain, resort pages and we'll also have articles about each resort so the URL structure will actually get longer:
Technical SEO | | Vacatia_SEO
A. domain.com/main-keyword/state/city-region/resort-name
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature _
_ domain.com/family-condo-for-rent/orlando-florida/liki-tiki-village/kid-friend-pool_ B. Another way to structure would be to remove the location and keyword folders and combine. Note that some of the resort names are long and spaces are being replaced dynamically with dashes.
ex. domain.com/main-keyword-in-state-city/resort-name
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village_ _ domain.com/main-keyword-in-state-city/resort-name-feature_
_ domain.com/family-condo-for-rent-in-orlando-florida/liki-tiki-village-kid-friend-pool_ Question: is that too many folders or should i combine or break up? What would you do with this? Trying to avoid too many dashes.0 -
Best way to noindex long dynamic urls?
I just got a Mozcrawl back and see lots of errors for overly dynamic urls. The site is a villa rental site that gives users the ability to search by bedroom, amenities, price, etc, so I'm wondering what the best way to keep these types of dynamically generated pages with urls like /property-search-page/?location=any&status=any&type=any&bedrooms=9&bathrooms=any&min-price=any&max-price=any from indexing. Any assistance will be greatly appreciated : )
Technical SEO | | wcbuckner0 -
Best practices for controlling link juice with site structure
I'm trying to do my best to control the link juice from my home page to the most important category landing pages on my client's e-commerce site. I have a couple questions regarding how to NOT pass link juice to insignificant pages and how best to pass juice to my most important pages. INSIGNIFICANT PAGES: How do you tag links to not pass juice to unimportant pages. For example, my client has a "Contact" page off of there home page. Now we aren't trying to drive traffic to the contact page, so I'm worried about the link juice from the home page being passed to it. Would you tag the Contact link with a "no follow" tag, so it doesn't pass the juice, but then include it in a sitemap so it gets indexed? Are there best practices for this sort of stuff?
Technical SEO | | Santaur0 -
Approved Word Separators in URLs
Hi There, We are in the process of revamping our URL structure and my devs tell me they have a technical problem using a hyphen as a word separator. There's a whole lot of competing recommendations out there and at this point I'm just confused. Does anyone have any idea what character would be next-best to the hyphen for separating words in a URL? Any reason to prefer one over another? Some links I've found discussing the topic: This page says that "__Google has confirmed that the point (.), the comma (,) and the hyphen (-) are valid word separators in URL’s.": http://www.internetofficer.com/seo/google-word-separator/ This page suggests the plus (+) symbol would be best: http://labs.phurix.net/posts/word-separators-in-urls This guy says he's tested and there's a whole bunch of symbols that will work as word separators: http://www.webproguide.com/articles/Symbols-as-word-separators-a-look-inside-the-search-engine-logic/ I'm leaning towards the tilde (~) or the plus (+) sign. Usage would be like so: http://www.domain.com/shop/sterling~silver OR /shop/sterling+silver etc... Thanks in advance for your help!
Technical SEO | | Richline_Digital1 -
Duplicate page titles on Ecommerce
Hi, My question is in reference to an E-commerce site- Our SEO MOZ scan is showing many errors for Duplicates- such as Duplicate titles - The majority of these are on the products map- and the page titles are Products Map :: Company Name How do we get correct this or does Google not penalize for it? Thanks.
Technical SEO | | frankrizzo0 -
Which is the best wordpress sitemap plugin
Does anyone have a recommendation for the best xml sitemap plugin for wordpress sites or do you steer clear of plugins and use a sitemap generator then load it up to the root manually?
Technical SEO | | simoncmason0