Adwords CTR by position
-
Hi first post and look forward to contributing at some point. I've learnt our sector is going to have a shakeup with some big trademark bans on the way. I'm trying to get an idea of the percentage of traffic that currently clicks on paid ads at google vs organic results. Are there reports that have been done that show CRT for each position for each category?
-
Thanks for your responses, I'll try to clarify my question. This is a graph I stumbled across looking at Google Russia, http://www.russiansearchtips.com/2011/09/. Is anyone aware of similar data for the US, or Google in general? Or is there data that shows the split between clicks on PAID vs clicks on organic links, ie is it 50/50?
-
I think you're best bet to see how your ad position affects your CTR would be to create an experiment in Adwords and set different keyword bids for the same ad. That way you could determine your sweet spot for CPC vs CTR.
-
Because the adwords ranking method is based upon total yield of the ads.... meaning that
(number of clicks) x (cost of clicks)
is an important part of the calculation, it is possible - even probable - that the second or third position could have ten times the CTR of the first ad.
The first ad could have a clickthrough rate of 1% and be bidding $10 per click.... and the second position ad could have a clickthrough rate of 10% and be bidding $0.99 per click.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Zero Position and bolded words
Hi, I was wondering if in the featured snippets as well as in the regular snippets the words that are bolded are what google considers being part of the knowledge graph for that request. For example if you type "italy tour" see the featured snippet and the bolded words, why are those bolded ?
Intermediate & Advanced SEO | | seoanalytics0 -
Trying to pinpoint why 1 keyword moved down 100 positions in 2 weeks. Help me speculate?
Hi there, One of my client's sites, a very large and successful ecommerce website with great SEO performance, has seen a significant drop in rankings in the past 2 weeks. The rankings have begun to somewhat stabilize today, except one particular keyword with a search volume of 74k has gone from 1 to 100. Here is what has taken place in 2 weeks, sitewide: I revised and improved upon title tags and meta descriptions to make them more user-friendly and contain more optimized terms. Following all of Google's best practices, as always. Google still appears to be indexing these changes (has anyone seen an initial drop in rankings while this takes place?) The site has seen a very significant increase in 404 errors due to one feature of the site breaking. We got a message about it in Webmaster Tools, and this appears to coincide with when overall rankings dropped. The development team is working quickly to get this resolved. As of today, I am seeing the highest page-load time than any other day in 2015. With regard to the particular page/keyword in question: The keyword is no longer "exact match" at the beginning of the title tag, but rather broken up throughout the title tag so the whole title sounds better for users. **Have you found that this type of change is sufficient for a keyword rank to move down ~100 positions?? **(Either way, I have asked the client to revise the title to start with the exact match keyword, once again.) Google has indexed the page 2 days ago, but is still displaying the old title tag in search results. I have not found any instances of internal or external links to this page being removed. With all this information, does anyone see anything that seems like it could have reasonably caused such a huge tank in rankings? Is this a blip in time? Is there anything I am not considering? Should I just be patient?
Intermediate & Advanced SEO | | FPD_NYC0 -
New URL Structure caused virtually All rankings to drop 5 to 10 positions in latest report ?.. Is this normal
Hi All, We changed out url structure on our website to both reduce both the size of our category url structure (reduce the number of layers '/ ' ) and also to replace the underscores we originally had to hyphens... We did this during a new site design. Anyway we relaunched it a week ago. We did the 301 redirects from old to new , new site maps etc, and the latest moz ranking report is showing most of them dropping 5 to 10 positions i.e from 3rd to 10th etc... Is this something to be expected , and then it should recover or should this be telling me alarm bells. I would have expected not such a negative shift in all my rankings ?.. Anyone thoughts of this would be greatly appreciated... thanks Pete .
Intermediate & Advanced SEO | | PeteC120 -
Website losing rank positions after https
Hi there.. we were having a good increase in rankings since using Moz and then we purchased an ssl certificate so our website would run under https... to make sure our website is only accessed through https, we have used a method on .htaccess (appache) to make sure the website is only reached through https, using: RewriteEngine on
Intermediate & Advanced SEO | | mszeer
RewriteCond %{HTTPS} !=on
RewriteRule ^(.*)$ https://%{HTTP_HOST}/$1 [R,QSA] after doing this, from our last crawl perspective, we lost several positions that we were increasing.. what have we done wrong ? we have to fix this asap, please help us...0 -
How Google Adwords Can Impact SEO Ranking ?
Hi SEO Gurus, I have a question. How Google Adwords Can Impact SEO Ranking ?
Intermediate & Advanced SEO | | Webdeal
Positive , negative or neutral impact? I will appreciate if you will provide detailed answer Thank you for your time webdeal0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0 -
Did adding product videos cause my products to lose #1 position?
I work on an e-commerce site and for many of the products we sell, we rank #1 for "product name + item number" related searches. We decided to add product videos to some of our products in the hopes of getting an additional listing in the SERP's (regular listing + video listing in universal video results) Instead.. What we've noticed is that sometimes we are not getting 2 listings but just a regular listing with a video thumbnail that ranks somewhere on the middle of the first page. The video thumbnail is great.. but I'd rather the #1 position. I don't think Google likes to show video results as the #1 position for obvious product searches. What do you think? Did we lose our #1 position because of adding the videos to our product pages? Any advice or similar experiences? ~~ Additional information: On some of those queries, Google had decided to ignore our video and we have maintained our #1 ranking. Thanks!
Intermediate & Advanced SEO | | WebstaurantStore.com0 -
Losing Positions
HELP!!! after implementing some changes suggested by SEOMoz Pro the only changed is that i lost some very very very dear positions. I had expected that my website would raise in position due to the changes but in fact it lost some. I live in the netherlands so i use Google NL and Bing NL for rank tracking. For some specific keywords like: kamperen bij de boer, boerderijcampings, boerencampings, Vekabo Campings, minicampings, kampeerartikelen, boerencamping frankrijk i only lost positions and thus visitors. Some of the keywords lost about 9 positions. What am i doing wrong? I do everything SEOMoz suggested including changing 301 titles on my website due to titletags with more then 70 characters and the only thing that happens is losing positions? Duplicate content is no longer an issue. No errors were found what so ever and still in stead of improving the rankings the declined. Who can help me because this is not what i expected from this program.
Intermediate & Advanced SEO | | JarnoNijzing0