Increasing Search Queries
-
Recently I had a drop in the over all number of search queries my website was ranking for (about 50%) on October 5th. I did not lose rankings for my target keywords. How can I regain these lost opportunities?
-
Nov 5<sup>th</sup> 2012 is the exact data of the 21<sup>st</sup> Google Panda rollout!
Are you a victim of it? May be, because the date is exactly the same data when Google rolled out hte update on Panda. Here is the like to it! http://www.seroundtable.com/google-panda-21-15918.html
I guess when you need to do is to figure out what quires are lost and what pages were ranking against it.. once done, start fixing the pages in terms of on-page and content and get more natural links to it and most probably things will go good with you again!
-
Nice strategy. I'll look into it.
-
Before you can even starting thinking of regaining the lost opportunities, you need to identify the source of the problem. How can you solve the problem without identifying it first? Since you didn't lose any rankings for your targeted keywords, it sounds like the strategy you have in place for your targeted keywords is fine and the lost opportunities are stemming from your non-targeted keywords. Find out what keywords have taken the biggest hit, locate the associations of these non-targeted keywords to your site and identify what about your site was causing it to hit on these particular keywords. Only when you answer these questions can you begin to strategize how to regain your lost opportunities.
-
Hi Raphael,
These are the steps you need to go through to first identify the issue, then solve it.
1. Identify if there is any seasonal variation in your target keywords - Google keyword tool will help with this.
2. Identify if there is a drop for keywords you're not racking. You maybe tracking 100 keywords, but it's a safe bet to say you're getting found for many more than you're tracking. Have the traffic to these dropped?
3. Has your (not provided) keyword traffic increased? Check in Google analyticsOnce you understand where the drop has come from, you can then start to work out the problem.
1. If it's seasonal, were the search terms for Halloween? Not much you do.
2. If it's non rank tracked keywords, start making useful content that is about your long tail keywords and build some related links
3. If it's not provided, then your overall traffic probably hasn't gone down.Following these steps will put you on the right track.
Thanks
Iain - Reload Media
-
Hi Raphael,
If you have lost some rankings on some of your keywords then most probably your SEO strategy is not the right one.
First of all I will suggest you to start from on-page optimisation for those keywords, where you've lost your rankings. Just make sure that all your title tags, H1 tags, Alt tages are written properly. Then check if you have sufficient number of targeted keywords in your content and make sure if content is not duplicated.
Then you can review your linkbuilding strategy and try to get some relevant (by website theme) links from good quality websites. Also you can use new Google tool to disable bad quality links.
And I am sure your rankings will recover.
Cheers,
Russel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdirectory site / 301 Redirects / Google Search Console
Hi There, I'm a web developer working on an existing WordPress site (Site #1) that has 900 blog posts accessible from this URL structure: www.site-1.com/title-of-the-post We've built a new website for their content (Site #2) and programmatically moved all blog posts to the second website. Here is the URL structure: www.site-1.com/site-2/title-of-the-post Site #1 will remain as a normal company site without a blog, and Site #2 will act as an online content membership platform. The original 900 posts have great link juice that we, of course, would like to maintain. We've already set up 301 redirects that take care of this process. (ie. the original post gets redirected to the same URL slug with '/site-2/' added. My questions: Do you have a recommendation about how to best handle this second website in Google Search Console? Do we submit this second website as an additional property in GSC? (which shares the same top-level-domain as the original) Currently, the sitemap.xml submitted to Google Search Console has all 900 blog posts with the old URLs. Is there any benefit / drawback to submitting another sitemap.xml from the new website which has all the same blog posts at the new URL. Your guidance is greatly appreciated. Thank you.
Intermediate & Advanced SEO | | HimalayanInstitute0 -
How to optimise for voice search ?
Hello, Let's imagine I do a search for barcelona in the keyword tool. One the the words that comes back with high relevance is barcelona city. I am writing a my content but as a human it sounds more natural to write the city of barcelona. My problem is the the city of barcelona is not given by the keyword explorer, what should I do stick with barcelona city use the city of barcelona even though it is not in the list of keywords ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
How to increase Page authority of old blog posts
Hi, How can I increase the page authority of old blog posts? There are many posts that are ranking well (Page 1 lower or Page 2) - but I want to make them rank higher by making the post more usable, better UI, design, content relaunches etc - these all would inherently mean improving Page authority also eventually. What are some concrete steps I can take to improve page authority of blog pages?
Intermediate & Advanced SEO | | pks3331 -
Should I disallow all URL query strings/parameters in Robots.txt?
Webmaster Tools correctly identifies the query strings/parameters used in my URLs, but still reports duplicate title tags and meta descriptions for the original URL and the versions with parameters. For example, Webmaster Tools would report duplicates for the following URLs, despite it correctly identifying the "cat_id" and "kw" parameters: /Mulligan-Practitioner-CD-ROM
Intermediate & Advanced SEO | | jmorehouse
/Mulligan-Practitioner-CD-ROM?cat_id=87
/Mulligan-Practitioner-CD-ROM?kw=CROM Additionally, theses pages have self-referential canonical tags, so I would think I'd be covered, but I recently read that another Mozzer saw a great improvement after disallowing all query/parameter URLs, despite Webmaster Tools not reporting any errors. As I see it, I have two options: Manually tell Google that these parameters have no effect on page content via the URL Parameters section in Webmaster Tools (in case Google is unable to automatically detect this, and I am being penalized as a result). Add "Disallow: *?" to hide all query/parameter URLs from Google. My concern here is that most backlinks include the parameters, and in some cases these parameter URLs outrank the original. Any thoughts?0 -
Search Results not Updating (Title, Description, and URL)
Issue: I recently discovered that my site was accessible by both HTTP and HTTPS. The site has used a rel canonical tag to point to the HTTP version. Google+ was pointing to HTTPS though. The title, description, and URL shown in the results for the homepage is HTTPS, other pages are HTTP, etc... Steps taken to Resolve: This week I did the following... 301'd all non-checkout pages to the HTTP version Switched Google+ URL to HTTP version and added new post with an HTTP link to the homepage. Used webmaster tools to recrawl and reindex the site Resubmitted XML Sitemap No luck... the site is still not updating... any advice would be greatly appreciated. Thanks all! Site is Here
Intermediate & Advanced SEO | | AhlerManagement0 -
Need to know best practices of Search Engine Optimization 2013
I want to know best practices of Search Engine Optimization 2013 and also need best possible sources. Thanks
Intermediate & Advanced SEO | | GM0070 -
Why is Google Displaying this image in the search results?
Hi i'm looking at advice on how to remove or change a particular image Google is displaying in the search results. I have attached a screenshot. From the first look of it, i assumed the image would be related and be on the dealers Google+ Local Page: https://plus.google.com/118099386834104087122/about?hl=en But there are no photos. The image seems to be coming from the website. Is there a way to stop Google from displaying this image or making them display a totally different image. Thanks, Chris XzfsnUy.png
Intermediate & Advanced SEO | | Mattcarter080 -
Why is this page not being delivered for Google search result?
Hey folks, Figured I would try to get an experts insight on this. On google search result for BLACK TITANIUM RINGS + TITANIUM-JEWELRY.COM the page that I "think" should show up is this one: http://www.titanium-jewelry.com/black-titanium-rings.html However, it does not. Imho, this page is highly relevant. I used Rank Tracker here on seomoz.org and the page is not even in top 50 of search engine results for google. Our 'About Black Titanium Rings' page ranks #2 (http://www.titanium-jewelry.com/about-black-titanium.html) but the /black-titanium-rings.html page doesn't even rank. Any suggestions on what I could look at to figure out why this page is being penalized? We are not under a manual penalty (anymore!). Thanks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0