Reciprocal linking across holding
-
Hi there,
I was wondering if the following setup might be harmful for SEO of is frowned upon by Google:
I manage a couple of websites that belong to a specific company within a holding company. What is allowed regarding reciprocal linking? The current setup is like this:
- Site A: one-page general website about the holding, links to sites B, C, D on the homepage (follow link)
- Site B: website for a specific company branch, links to SITE A in the footer of each page (follow link)
- Site
website for a specific company branch, links to SITE A in the footer of each page (follow link)
- Site
website for a specific company branch, links to SITE A in the footer of each page (follow link)
Sites B,C,D don't link to each other, which is a good thing I guess, but should I change the links to nofollow, or is this not so harmful?
-
use it for cross navigational purposes only (user experience) don't use it for SEO or you'll get penalized if you're passing page juice. Nofollow all of them by default if you need to interlink, better you don''t interlink them.
-
RBenedict,
What you are describing is not reciprocal linking. You are a holding company with a legitimate purpose in your linking as well. Here is the GWMT page on Linking Schemes. The language is quite clear on what a "scheme" is:
Any links intended to manipulate a site's ranking in Google search results may be considered part of a link scheme. This includes any behavior that manipulates links to your site, or outgoing links from your site. Manipulating these links may affect the quality of our search results, and as such is a violation of Google’sWebmaster Guidelines.
I would not nofollow and they are not harmful.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building Paralysis
I have been hesitant to build links with all these penalties and need a few good tips for building good quality links. I have a wedding and photography business and we produce tons of photo content which we: blog - 1-5 times per week Facebook Social bookmark Get our work featured on other sites 1-2 times per month Any other ideas I'm missing? I know their is a ton. Just need some fresh, clean link building ideas.
Link Building | | photoseo10 -
When pitching a whitepaper as Push Content for Link Building, is it ok to give the person I'm pitching a link to a landing page with a form on it?
When pitching a whitepaper as Push Content for Link Building (i.e. pushing out content that my client has created), is it ok to give the person I'm pitching a link to a landing page with a form on it? Or should I create a landing page with the whitepaper included on it? I’m not sure if the client will be ok with this b/c I know they use the whitepaper for sales purposes to gain leads. For example, my pitch email would include a line such as this, "the whitepaper can be found at LINK and I'd love if you could share it with your readers." I think it may be weird/a little wrong to ask a webmaster to include a link on his site to a landing page with a form to get the whitepaper. Does this make sense? What have others done with whitepapers as Push Content for link building?
Link Building | | ArketiGroup1 -
Thoughts on creating a resource/recommend links page in order to attain links?
Hey guys, Just wondering, how does Google view reciprocal link building nowadays? I've heard in the past that it's something that Google isn't particularly keen on. However, more recently, I've also read that - as long as the links are decent (and in moderation) - link exchanging is by no means a bad thing. The reason I ask is that I'm thinking of creating a "resource/recommended links page" for a client of mine. Because of their industry, it's really apparent that attaining links is often only possible if there is the opportunity of a reciprocal link in return. Therefore, I'd need to have a resource/recommend links page of my own. Is this something I should go ahead with to make it much easier to attain links? Or should I try to avoid reciprocal links and attempt to pinpoint one-way linking opportunities - even if they're thin on the ground? Any help much as appreciated as always. Cheers.
Link Building | | Webrevolve0 -
Deep Links From Same Domain
I know that it is best to diversify your inbound link profile, but I would like to know the best practices for a domain as a whole as opposed to the domains component pages. If I have a good link source (say for example Squidoo) that can provide links to a website's home page AND a few of its lower tier pages, are all these links of more or less equal value (for seo purposes) to each of the link targets, or does Google simply use a "one source domain, one counted link" approach? Thanks Bill
Link Building | | veezer0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Where to put reciprocal links on my site?
I am starting a link bulding campaign and want to know where to put the reciprocal links on my site. Do i create a new specific Link Page? or do i place them on the pages that i want ranked higher? This is my first question on SEOMoz. Please be kind....:) Thanks
Link Building | | aidanlawlor1 -
Reciprocal Link Exchanges?
I have a spanky new website with absolutely no incoming links at all. Someone suggested a link exchange site (LinkMarket.com). But I thought that doing reciprocal links was being penalized by Google. Does anyone know if link exchange works, and if so, what the best link exchange sites are? Thanks, Dan
Link Building | | DanManCastro0 -
Panda Update: Isn't a link still a link?
I was doing some link building and some SEO's said that the Panda update affected many websites. I am going to use eZineArticles.com as my example. EzineArticles was affected by the Panda update and does not show up in the SERPs as much as before. But they still have doFollow Links coming from the articles I am submitting. QUESTION: Regardless if EzineArticles was affected by the Panda Update, isn't a "Follow Link" still a "Follow Link" OR am I completely wasting my time on this devalued website? Edit: Yes I know a PR 0 page is not as valuable as a PR 9 page. I am asking from the standpoint of the affected Panda Update domains overall.
Link Building | | Francisco_Meza0