Is it worth me considering a reciprocal linking request to my authority site ?
-
My web site is www.swimmer.co.uk it sells waterproof mp3 players & is the authority site in its niche
I have no out going reciprocal links
I don't have advertising or encourage reciprocal linking as I thought it may devalue the sites quality & link juice
I have had a reciprocal link request from a swim wear based website called www.onlyswim.com that has a reciprocal linking sub-page with many varied links on it that are not just on the subject of swimming
I don't think I will get any direct traffic from this website so I was wondering if ts worth me agreeing to a reciprocal link page
I think we both have a PR of 2
**Any comments would be much appreciated **
In research to try & answer my own question I have just read this on wikipedia
"Reciprocal linking between websites is no longer an important part of the search engine optimization process.Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity."
-
Thanks to everyone for replying to this query
Having watched Rand's video & I think I'm getting the general impression with link building that if its ethical & natural congruent with ones topic it will tend to stand the test of time
In my case for me I think I will only reciprocal link with site requests that are more closely related to my niche topic 'waterproof mp3 players' & not just generalist swim related sites
thanks again for everybody's input
-
In general, reciprocal links are fine if there is a good reason for them to be there. Sometimes they help, sometimes they do nothing.
But get too many off-topic reciprocal links and you will risk a penalty.
Rand did a great video awhile back that discussed this topic: http://www.seomoz.org/blog/whiteboard-friday-sitewide-reciprocal-and-directory-links
So, a couple reciprocal links on your site probably wont hurt you, but I'd be extra careful about soliciting these types of links from others. In the end, it's more rewarding and less risky to gain links the hard way.
Hope this helps! Best of luck with your SEO.
-
It is alright to have outbound links, just make sure that they are relevant to the page it is linking from. I believe I have read that relevant outbound links are actually good for SEO. (But don't go crazy).
-
If it were me I would stay away. I get these requests a lot. Do your research.
-
You seem to have answered this all by yourself already, reciprocal links and close to useless nowadays and since you do not think you will get any direct traffic from their site I wouldn't bother if I were you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Between Sites
Hi everyone, Hope you are all doing well. If a company owns several different websites that are supposed to be different brands but are part of the same niche/sector is it OK to link between them? Or would this be seen as violation? Thanks
Link Building | | National-Homebuyers0 -
Help! Someone's inserted my link in the footer of another site!
There's a site in my industry where (I'm guessing on flawed SEO advice) all of their pages contain footer links to rival sites – with each page containing a different set of links. One page has a link to my site, which I've just found out from GWT as the link now produces a 404.
Link Building | | Jeepster
Should I
a) ignore it?
b) ask them to replace it with a live link from my site (their site's highly relevant to mine)? or
c) ask them to remove it altogether as no-one wants footer links?0 -
How can I find the best sites to guest post on while linking back to my article?
Whats the best way to find sites to guest blog on. There are just so many and I don't want to make bad choices so my current rankings don't get hurt
Link Building | | aronwp0 -
Links between own sites cause bad pagerank?
Many people say PR does not matter, but for me its an indicator that links from a domain with higher PR may rank better. My client has a about 4 different travel-sites of very different kinds of travelling. His sites are not ranking bad but all sites have just a PR 0-2 although the content is unique. I made the experience that even sites with few content will have at least a PR of 3 after some years with no SEO effort. One reason is may some part of duplicate content (4 Tours begin in Manaus, so the description for Manaus is on all the 4 Tour pages the same) but another is that the pages have few external links but many of other sites he is owning... like: also check out this -> link to another own site. Question: If I take all these links away (they even don't cause many referrals at all) - will this have a positive effect on rankings? Means trying to have always more external links from not self owned sites is a good start? Thanks for sharing your experiences Holger
Link Building | | inlinear0 -
Is it Better to Link to an Article or Post it on my Site?
I have a client who has a few articles written about her and posted on different news-related sites. She has asked me to capture these articles (we have permission) and create a section on her site for them. My question is this... From an SEO standpoint, would it be better to link _to the _articles, post them on her site or both? Or, maybe there's an even better way I'm not thinking of. Your advice is greatly appreciated. Thanks, Kirk
Link Building | | kbates0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0 -
Press release site for posting article and get links, what do you think?
If find sites like: http://eon.businesswire.com/portal/site/eon/ and http://www.free-press-release.com/ where you have to pay to post article, they have very good domain autority, what is your advice on those site? eon.businesswire.com/ is asking 225$ for a lifetime registration but they have a DA of 91, is this a good investement for building incoming links and increasing DA? Thank you, Jean
Link Building | | BigBlaze2050 -
What is best way to evaluate external links to my site?
What is the best way to evaluate external links coming in to my site? I have been working on trying to build links by commenting on blogs/forums and adding to directories, etc. I've run link reports through Open Site Explorer and Yahoo and they never seem to show the same links coming in. For example, i run link eport on Open Site Explorer and it will show links coming into my site that Yahoo doesn't show, and vice versa. I guess I'm trying to figure best way to monitor each week new links coming into my site to determine if my efforts are fruitful. Also, is there a certain period of time that should pass from time I put my link on another site (ie, a blog) until it will show up in OPen Site Explorer? Thanks! Oh, and I use the NoDoFollow Add-on for Firefox to only comment on those sites that do follow. Not sure if that's really effective or not.
Link Building | | leonenobleseate0