Splitting one page into two
-
Good day everyone!
If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y?
What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term?
I don't want users searching for term X to end up in page Y.
Thanks!
-
The best solution is to redirect it to whichever keyword sends better converting traffic. There's probably a few ways to figure that out depending on your business model, but here's one simplified approach...
Let's pretend you rank 1st for both keywords:
- Keyword A sends 100 visits per month and 20% of those convert to a $200 sale
- Keyword B sends 500 visits per month and 5% of those convert to a $200 sale.
In this example, Keyword B is slightly more valuable ($5000 per month in sales), however it doesn't convert nearly as well. You'll have to decide whether keyword A or B is more profitable to your business.
If they're not both ranking #1 then you'll need to make the assessment based upon the above calculation, and then make an approximation of how much potential for growth each keyword has.
If you don't have your analytics set up properly to track those values, and it's not obvious which keyword is more relevant to your potential clients or more profitable, then the backup solution is to redirect it to the one that gets the most traffic.
-
You should send the 301 redirect to the keyword with less traffic or the most irrelevant, so you can avoid Bounce Rates.
My advice is to plan to very well the 301 redirects, too many 404 and you could lose all your traffic on the 2 keywords
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with sold product pages when everything you sell are unique one off items
Hi there, This is something i have been unsure of for years. It's a little different to most ecom website situations. What would you do with product pages when every product is a "one off" unique product and once sold will never be for sale again? Should i redirect to a category page? 404? Leave it as is marked as sold or say it is sold and show links to similar items? At the moment we have 700 products for sale but over 5000 sold products that have their own product page and my concern is as this grows it could become a lot for a WordPress woocommerce site to handle? I don't want to do anything to slow my site down or unnecessarily bloat it but i want to do the right thing by the visitor and also not do anything to hurt my rankings. These pages often rank in google and may have been there for years before the item actually sells. To throw another curve ball, there may be multiple other products (for sale or already sold) with the exact same name but are unique and different from each other. These products pages will often be 98% the same content as each other too. To explain how this could be the case, we sell artworks from many different artists, Every artwork is an original and is unique. But many artists paint the same subject matter multiple times, albeit in a slightly different way from previous times. So you end up with a unique product that has everything the same as another (same artist, same name of artwork, same size, same description, different image, different sku) but is actually different and unique. This has left me somewhat uncertain of what is best to do. Any advice would be greatly appreciated. Thank you
Intermediate & Advanced SEO | | Scottlinklater0 -
How I improve my ON-PAGE?
Hi, My Tech related site zophra is not rank in google properly and traffic is not increasing. I think my website on-page is not suitable according to google algorithm. Kindly help me if anyone knows about on-page.
Intermediate & Advanced SEO | | igaoevale0 -
Product page as homepage
Hello, Is it ok that to use the homepage of website as a product page directly where you present all your products on your homepage or can it penalise you to do that ? and in that case, is it better to have a homepage that you don't rank and create a subpage for your product page. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
How will canonicalizing an https page affect the SERP-ranked http version of that page?
Hey guys, Until recently, my site has been serving traffic over both http and https depending on the user request. Because I only want to serve traffic over https, I've begun redirecting http traffic to https. Reviewing my SEO performance in Moz, I see that for some search terms, an http page shows up on the SERP, and for other search terms, an https page shows. (There aren't really any duplicate pages, just the same pages being served on either http or https.) My question is about canonical tags in this context. Suppose I canonicalize the https version of a page which is already ranked on the SERP as http. Will the link juice from the SERP-ranked http version of that page immediately flow to the now-canonical https version? Will the https version of the page immediately replace the http version on the SERP, with the same ranking? Thank you for your time!
Intermediate & Advanced SEO | | JGRLLC0 -
Drop in indexed pages!
Hi everybody! I've been working on http://thewilddeckcompany.co.uk/ for a little while now. Until recently, everything was great - good rankings for the key terms of 'bird hides' and 'pond dipping platforms'. However, rankings have tanked over the past few days. I can't point my finger at it yet, but a site:thewilddeckcompany.co.uk search shows only three pages have been indexed. There's only 10 on the site, and it was fine beforehand. Any advice would be much appreciated,
Intermediate & Advanced SEO | | Blink-SEO0 -
Rel canonical on every page, pointing to home page
I've just started working with a client and have been surprised to find that every page of their site (using Concrete5 CMS) has a rel=canonical pointing to their home page. I'm feeling really dumb, because this seems like a fatal flaw which would keep Google from ranking any page other than the home page... but when I look at Google Analytics, Content > Site Content > Landing Pages, using Secondary Dimension = Source, it seems that Google is delivering users to numerous pages on their site. Can anyone help me out?! Thanks very much!!
Intermediate & Advanced SEO | | measurableROI0 -
Wrong page being ranked
Hi there, This seems a bit of a strange one, I have a particular keyword which I am trying to rank for, all internal links with the appropriate anchor text are pointing to the page I want to rank for, for this particular keyword, all external links are pointing to the page I want to rank for, for this particular keyword, however Google is ranking another page on my website for this keyword and the bizarre things is the page which is being ranked is a .PDF I am really not sure what else to do to give Google the hint that they are ranking the wrong page, any ideas? Kind Regards
Intermediate & Advanced SEO | | Paul780