Content: How Much and What Kind for top Keyword Rankings?
-
Aside from well optimized meta tags, alt tags, captions I could use some help figuring out:
- What's the recommended number of words (original of course) on page?
- What should be the keyword % ?
We've recently engaged an SEO company to provide an audit, and hired another for comparison and guess what ... 2 different viewpoints. I consider this to be the worst $3 grand we've ever spent!
I look forward to your opinions
-
No, a .com.
-
Was it a .edu site?
-
Between 500 and 5000 words, with 2 to 10 images, maybe a video, and maybe some data.
A few years ago I had a lot of pages with 30 words. I improved them to 300 and the rankings went up... then improved them to 3000 with media and rankings went up again.
-
LOL, and how many words (on average) do You tell your story EGOL?
-
**For example, in my niche, there are super-high-ranked sites with just a title on a wordpress page, a short video and 20 words of content just in the caption (It happens to be a competitor so I'm trying to figure out what the "better" approach would be considering we have everything else at tip top shape) **
I'll bet that if you gave me an identical page and allowed me to edit those 20 words into a more complete story I would rank above them.
Great marketers can tell a story in a natural language in 800 words, but others can do it in 30 with a smart punch line and an image and perhaps an embedded video.
There's a difference between marketing and ranking a website.
-
I disagree with that.
Great marketers can tell a story in a natural language in 800 words, but others can do it in 30 with a smart punch line and an image and perhaps an embedded video.
For example, in my niche, there are super-high-ranked sites with just a title on a wordpress page, a short video and 20 words of content just in the caption (It happens to be a competitor so I'm trying to figure out what the "better" approach would be considering we have everything else at tip top shape)
-
What's the recommended number of words (original of course) on page?
As many as it takes to cover the subject completely and in an interesting manner.
What should be the keyword % ?
As many as it takes to tell the story in natural language.
Anybody who gives you fixed numbers for this is full of BS.
I consider this to be the worst $3 grand we've ever spent!
Nah... I bet you are getting an education worth many times that around. You will make the money back with better decisions down the road.
Some people sign $30,000 contracts and find out later.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Issues: Duplicate Content
Hi there
Technical SEO | | Kingagogomarketing
Moz flagged the following content issues, the page has duplicate content and missing canonical tags.
What is the best solution to do? Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/industrial-flooring/ Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring Industrial Flooring » IRL Group Ltd
https://irlgroup.co.uk/index.php/industrial-flooring/0 -
What would cause a major drop in ranking for (images) on both desk top and mobile? Web rankings are holding OK?
Sometime between Nov 8th and Nov 11th are rankings on Google for images dropped substantially. Our web rankings are holding OK. any idea!
Technical SEO | | OCFurniture0 -
Are these redirects damaging my rankings
Hi, just been going through my google webmaster tools and i have found a number of soft 404 errors and was shocked to see these redirects going to my home page. | URL | Response Code | Detected |
Technical SEO | | ClaireH-184886
| --- | --- | --- |<colgroup><col style="width: 45px;"><col style="width: 80px;"><col><col style="width: 120px;"><col style="width: 90px;"></colgroup>
| | 1 | staging1/jupgrade2/component/k2/item/475-gastric-band-hypnotherapy-expert-says-government-are-not-doing-enough-to-fight-obesity | | 7/25/13 |
| | 2 | staging1/jupgrade2/category-menu/item/1068-coronation-street-nick-proposes-to-leanne | | 7/28/13 |
| | 3 | staging1/jupgrade2/category-menu/item/1086-coronation-street-fiz-nearly-gets-tyrone-in-trouble-with-kirsty | | 7/28/13 |
| | 4 | staging1/jupgrade2/category-menu/item/1155-coronation-street-kylie-considers-telling-david-about-her-affair | | 7/28/13 |
| | 5 | staging1/jupgrade2/category-menu/item/1157-coronation-street-fiz-is-worried-when-kirsty-pays-her-a-visit | | 7/28/13 |
| | 6 | staging1/jupgrade2/component/k2/item/750-actress-hilary-duff-is-sued-over-car-accident | | 7/25/13 |
| | 7 | staging1/jupgrade2/component/k2/item/843-what-your-dogs-bottom-scooting-behaviour%E2%80%99-really-meansI would have thought that the developer who upgraded my site would have either had these blocked or directed them to the correct page. i am now guessing that there are going to be hundreds of these appearing and would like some serious advice.normally with old pages i would have them going to the relevant articles or pages but it seems the developer has redirected hundreds of these to my home page, which i guess is going to confuse google. i would like to know if this will confuse google have all these pages going to my home page.i have tried to find out where the developer in my site has redirected the pages as they are not in my htaccess file, i use joomla.can anyone let me know what i should be doing with these to solve the problemmany thanks |0 -
Duplicate Content Issue
My issue with duplicate content is this. There are two versions of my website showing up http://www.example.com/ http://example.com/ What are the best practices for fixing this? Thanks!
Technical SEO | | OOMDODigital0 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Remotely Loaded Content
Hi Folks, I have a two part question. I'd like to add a feature to our website where people can click on an ingredient (we manufacture skin care products) and a tool-tip style box pops up and describes information about the ingredient. Because many products share some of the same ingredients, I'm going to load this data from a source file via AJAX. My questions are: Does this type of remotely-fetched content have any effect on how a search engines views and indexes the page? Can it help contribute to the page's search engine ranking? If there are multiple pages fetching the same piece of remotely-fetched content, will this be seen as duplicated content? Thanks! Hal
Technical SEO | | AlabuSkinCare0 -
How to avoid duplicate content penalty when our content is posted on other sites too ?
For recruitment company sites, their job ads are posted muliple times on thier own sites and even on other sites too. These are the same ads (job description is same) posted on diff. sites. How do we avoid duplicate content penalty in this case?
Technical SEO | | Personnel_Concept0 -
Keywords and content and seo advice please
Hi i am building a site at the moment which i am working on. please ignore the state of the site as we are just playing with designs at the moment but please do take notice of the top part. The site is a travel magazine but i am a bit concerned. The keywords that we will be looking at to drive travel will be as follows, cheap flights gatwick, holiday magazine and travel magazine. Now i do not want the site to look untidy with loads of content describing the site but at the same time i want google to know what the site is and for people to pick the site up with the search terms that we are aiming for. the site is www.cheapflightsgatwick.com Can anyone please show me some examples of how i should structure the site to attract the keywords and give me some advice. It seems hard when you are designing a magazine site where the content changes all the time to try and attract the search engines with your keywords. any advice would be great
Technical SEO | | ClaireH-1848860