Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Custom 404 Page Indexing
-
Hi - We created a custom 404 page based on SEOMoz recommendations. But.... the page seems to be receiving traffic via organic search. Does it make more sense to set this page as "noindex" by its metatag?
-
Sorry that I missed this response! You want to find a server header checker tool (doing a Google search on those keywords will get you several such tools) and then put your 404 page into that tool. That will tell you if that page is truly serving up a 404.
- topic:timeago_earlier,29 days
-
This is a great idea that I missed. Any hints / links on setting this up correctly for a basic html site? We are old school.
-
Have you checked the response code of your custom 404 page and made sure that it's returning a 404 and not a 200?
-
Hi sftravel,
Good question.
There has to be some kind of keyword cannibalization happening if your custom 404 page is really ranking higher than the page you've optimized for those keywords.
In short... Yes. No-Index your 404 page. Users seeing a 404 error page as a search result doesn't really do anything but harm your site's reputation, as it more than likely makes them think that the site is ill-maintained.
The more important question is this:
**Is the 404 page itself ranking and receiving the traffic or is there a page on your site that has moved and is now yielding the 404 error? **
I'd suggest using the Queries and Landing Pages sections in the Traffic Sources (Search Engine Optimization) menu in Google Analytics to track down what search queries are leading to your 404 page. Webmaster tools will work too. Im almost positive that it's simply a page that was ranking and has since moved that's causing the problem. If so, a simple 301 redirect to the correct URL should solve the problem without harming the ranking of the page or decreasing organic traffic. It may actually improve, as I'm sure the bounce rate for the clicks from that specific query will decrease.
Hope this helps.
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking: What is the best practice for pages not included in Nav bar?
I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.
Web Design | Sep 18, 2015, 4:31 PM | Dino640 -
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | Sep 20, 2014, 1:38 AM | KempRugeLawGroup0 -
How to make sure category pages rank higher than product pages?
Hi, This question is E-Commerce related. We have product categories dividing products by color. Let's say we have the category 'blue toy cars' and a product called 'blue toy car racer', both of these could rank for the keyword 'blue toy car'. How do we make sure the category 'blue toy cars' ranks above the product 'blue toy car racer'? Or is the category page automatically ranked higher because of the higher page authority of that page? Alex
Web Design | Sep 12, 2013, 3:47 PM | WebmasterAlex0 -
Is it better to redirect a url or set up a landing page for a new site?
Hi, One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks. It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea. Any advice would be much appreciated Thanks
Web Design | Mar 7, 2013, 1:45 PM | Will_Craig0 -
Redirects (301/302) versus errors (404)
I am not able to convincingly decide between using redirects versus using 404 errors. People are giving varied opinions. Here are my cases 1. Coding errors - we put out a bad link a. Some people are saying redirect to home page; the user at least has something to do PLUS more importantly it does NOT hurt your SEO ranking. b. Counter - the page ain't there. Return 404 2. Product removed - link1 to product 1 was out there. We removed product1; so link1 is also gone. It is either lying in people's bookmarks, OR because of coding errors we left it hanging out at some places on our site.
Web Design | Jan 24, 2013, 4:26 AM | proptiger0 -
URLs with Hashtags - Does Google Index Them?
Hi there, I have a potential issue with a site whereby all pages are dynamically populated using Javascript. Thus, an example of an URL on their site would be www.example.com/#!/category/product. I have read lots of conflicting information on the web - some says Google will ignore everything after the hashtag; other people say that Google will now index everything after the hashtag. Does anybody have any conclusive information about this? Any links to Google or Matt Cutts as confirmation would be brilliant. P.S. I am aware about the potential issue of duplicate content, but I can assure you that has been dealt with. I am only concerned about whether Google will index full URLs that contain hashtags. Thanks all! Mark
Web Design | Oct 16, 2013, 4:56 PM | markadoi840 -
Landing pages vs internal pages.
Hey everyone I have run into a problem and would greatly appreciate anyone that could weigh in on it. I have a web client that went to an outside vendor for marketing. The client asked me to help them target some keywords and since I am new to the SEO world I have proceeded by researching the best keywords for the client. I found 6 that see excellent monthly searches. I then registered the .com and or .net domain names that match these words. I then started building landing pages that make reference to the keyword and then have links to his site to get more info. My customer sent the first of these sites to the marketer and he says I am doing things all wrong. He says rather then having landing pages like this I should just point the domain names at internal pages to the website. He also says that I should not have different looks for the landing pages from the main site and that I should have the full site menu on each landing page. I wanted to here what everyone here has to say about the pros and cons of the way to do this cause the guy giving the advice to me has a lower ranking site then I do and I have only started working on getting my site ranked this year. He has atleast according to him been doing this forever. Thanks, Ron
Web Design | Mar 5, 2012, 9:40 AM | bsofttech0 -
Combining web pages and it's affects on SEO?
We are looking into amending a website we are working on to try and combine 2 or 3 current pages onto one page. This site is similar to an estate agents site and currently has images, map, floor plan sub pages etc. Can anyone tell me, if we were to combine these pages and include the above details on one page, how that would affect the current search engine rankings?
Web Design | May 5, 2011, 9:27 AM | SoundinTheory0