Explanation of Facebook referral paths in Google Analytics
-
In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page.
Is there an explanation of what these referral paths mean?
Top Facebook referral paths:
/
/l.php
/home.php
/ajax/emu/end.php
/brand - much less visits than above URLs
-
Hi Sara,
Few days back we have done good discussion on this topic. Here is the URL:
http://www.seomoz.org/q/facebook-referral
Hope you like it...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics Social Settings
Hi, I'm a bit confused about the actual purpose of the social settings in Admin > Property > Social Settings. I've read some blogs saying it just helps analyse traffic that has arrived from your social media pages. Then I've found other sources saying you should add your own domain in there so you can track likes and shares sent from your website to social media platforms. What do I actually need to put in there and how does it help my data? Thanks!
Social Media | | Sally940 -
How do you get more Google +s?
I have had a google plus page and a facebook page for my business for a long time now. I have not had any issues building a customer base via Facebook either by promoting my page or by using the pay promotions via facebook. On the other hand, I have had 0 luck of getting +s on my google page. I feel the page looks good, but just am having a hard time. Is there an effective way out there to get followers on Google+?
Social Media | | RobDalton0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
How many google+ authors is too many?
I've worked with a few sites with multiple google+ authors. rel=author works well and have no complaints. If you have a site with user generated content, would Google ever accept rel=author for every user we have a Google+ account for? Is 100 too many? 1000? 10,000? Anyone with big sites out there care to share your experience? Thanks!
Social Media | | andrewhyde0 -
Facebook Graph Search
Hi All. Just wondering what your experience is with using Facebook graph search? I have a site that ranks highly for a good number of keywords on google, yahoo etc, but when you use the facebook graph search, it either doesnt show up at all or is buried away in page 5 or something. I'm talking about the 'Web Search' bit where it returns web results rather than searching for pages likes by my friends etc. Any thoughts? Why is my site way behind the competition in Facebook? I'm a white hat kind of girl and can't think what I might have done to offend! Have you come across any good resources advising how to optimise for facebook graph search for web? Thanks Jo
Social Media | | littlesthobo1 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Google Plus Business Page
I'm curious to see if anyone has come up against this same thing and how Google will respond to it. I work with a franchise company that has hundreds of locations. The company has unique sub pages set up for each location and a Google Places listing for each location. My question is can I set up a Google Plus business pages for each location, with the same name (different address), and all within one gmail address. My concerns are that when you select "Local Business" as the category for the Plus page it asks for a phone number. Well, after I insert the phone number it accurately pulls up our Place listing. However, my concern is having multiple Plus pages with the same Name in the "basic info" section. Will Google Plus reject multiple pages with the same name? I also don't want to change the name on the plus page and then cause a duplicate listing created in Google Places, due to the same address different name connection. I suspect a merge between Pages and Places so I don't want to negatively impact my Place listings. Any thoughts on this or Franchise Plus Pages?
Social Media | | OrangeSoda0 -
Google Places Pages and social icons
I have a business that works in many cities across Texas. Our home base is in Austin and i have a Google Places page set up for Austin. I have a page dedicated to each major city in Texas talking about clients we've worked with in each city, etc.. I am placing social icons on each page and Google Places is one of the Icons and i was concerned that if Google sees a link to our Austin places page on our Houston page that the Houston page might be considered less relevant for a Houston search being as Google takes note of addresses on pages to consider relevance. Will my page suffer in the serps if i link to our Austin local page on our other city pages in the google places icon? Second question: What are the best social icons to put on my web pages for the best traffic? Take care,
Social Media | | Ron10
Ron0