undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. Important keywords in product names

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Important keywords in product names

On-Page Optimization
2
3
1.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • RomiSverige
    RomiSverige last edited by Dec 4, 2012, 11:04 AM

    Hi!

    among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g:

    Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000

    Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000

    This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords.

    On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product.

    What be your recommendations? I tend to take the labeling away.

    1 Reply Last reply Reply Quote 0
    • RomiSverige
      RomiSverige last edited by Dec 4, 2012, 2:30 PM Dec 4, 2012, 2:30 PM

      Hi Tyler,

      thank you for your quick reply. This is definitely great input, but yeah, my description of the problem wasn't quite clear. Sorry for that.

      The issue right now is, that we have category pages with high keyword stuffing/ cannibalization. Following the example from above, our "motorcycle jackets" category page looks somewhat like this:

      <a>Motorcycle jacket R2000</a>

      <a>Motorcycle jacket R4000</a>

      <a>Motorcycle jacket SuperCool</a>

      <a>Motorcycle jacket Terminator</a>

      etc.

      And since the Motorcycle jacket category page shall be/ is the one ranking for keywords like "motorcycle jacket", we have a keyword cannibalization here.

      On the other hand, if someone is searching for "motorcycle jacket R2000" if want to ensure the product page of the R2000 jacket is shown, not the product pages for the kit or the pants.

      1 Reply Last reply Reply Quote 0
      • TLM
        TLM last edited by Dec 4, 2012, 1:28 PM Dec 4, 2012, 12:02 PM

        Without knowing the existing site architecture it is a little difficult to give a specific answer, but my two cents:

        Are the 'like products' on the same page? For instance are...

        Motorcycle pants R2000, Motorcycle jacket R2000, and Motorcycle kit R2000 on Page A

        ...and...

        Motorcycle pants R4000, Motorcycle jacket R4000, and Motorcycle kit R4000 on Page B

        ...that is the image I am getting from your description.

        Would it work with your site architecture to have a guide page for each category and then link to the product pages from there? The pants guide could talk about how amazing your motorcycle pants are, the relevant specs and about how wonderful your butt would look in a pair. The link could land on a product page that is a collection of all the pants you offer, it could be a link to the R2000 'set' page (where you sell all the products under one page), it could theoretically land on whatever you think is most user-friendly and would increase your ROI.

        Ideally, and in my humble opinion, you would optimize your first page -however you choose to lay out the internal linking- for SEO and to show in relevant SERPs. Give some great original content; make that page have personality/establish your brand and brand persona (fun, serious, edgy, whatever); and something people would feel good about sharing with their buddies on facebook. Your awesome page on pants, for example, could be the canonical page and some appropriate usage of the 'rel=canonical' element could ensure that, if your user lands on the buy page (the one where all the size selections, etc... take place), that the linking metrics find their way to the page you want to rank, and have optimized for ranking, while the user happily shops and buys. This should avoid eating your own tail when it comes to talking about pants on subsequent pages -let's be honest, you can't sell pants without talking about pants.

        I hope that this was clear and offered some sort of insight, but please take it only as a consideration which should be examined critically and with other options in mind. I am sure there are some other great ideas to be put forth and I would love to see some others post their thoughts!

        1 Reply Last reply Reply Quote 2
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • mattl99

          Product Descriptions (SEO)

          So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.

          On-Page Optimization | Aug 23, 2018, 7:12 AM | mattl99
          0
        • SteveRDM

          Schema.org Article, itemprop keyword, what is it?

          I've wanted to know the answer to this for a couple of years now and haven't found anyone ever talking about it. So here goes ... For schema.org markup on articles, http://schema.org/Article there's an itemprop for keywords: http://schema.org/keywords keywords
          Canonical URL: http://schema.org/keywords
          Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas. What's that do? Like if I use that markup with an article I publish on my site, will that get those words given that property keyword value? Will that affect SEO value? Do those replace what metatag keywords used to be? Or are they just like what metatag keywords are these days, no real value?

          On-Page Optimization | May 3, 2017, 11:37 PM | SteveRDM
          0
        • Ria_

          How do you make product pages unique when there are thousands of products?

          When an ecommerce site has 200 product pages, this is fine. It's time consuming, but I can write 200 unique paragraphs describing the product and it's not an insane amount of work for one person. But when there are 10,000+ product pages... what is the best way for one person to go about this? Risk the page being thin and just bullet point a couple of "need-to-know" info bits, or take the time to prioritise what products could benefit the most from the unique content and get cracking with a paragraph for each? Or do you just forego having truly unique copy on each product page and just aim to optimise the category pages for the longtail? Just wondering how you guys deal with thousands of product pages really. Starting to feel as if I should re-evaluate my strategy and wanted to get some idea on what others are doing... Notes: Product pages already have reviews, helps with adding more unique user-generated content to each page. There's dynamic content e.g. "You may be interested in...", "Related products", etc.

          On-Page Optimization | Apr 1, 2021, 9:27 PM | Ria_
          3
        • BeckyKey

          Alt Tags on multiple product images

          Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!

          On-Page Optimization | Sep 17, 2015, 8:04 AM | BeckyKey
          0
        • TheFlyingSweetPotato

          Image File Names for eCommerce?

          Hi everyone! I'm wondering about naming my product photo file names for an E-Commerce site. Let's say I say have product named Abe Lincoln in the **Print **category for sale with 4 images, relatively similar but from different views for example.Could I name them as follows? 1) abe-lincoln-print.jpg 2) abe-lincoln-print-side-view.jpg 3) abe-lincoln-print-close-up.jpg 4) abe-lincoln-print-font-view.jpg Or is that too many keywords for the page? Should I be worried about keyword stuffing? Plus once I add in title and alt tags and descriptions this could also increase the keyword count for "abe lincoln print"?

          On-Page Optimization | Mar 22, 2015, 7:20 PM | TheFlyingSweetPotato
          0
        • mj775

          Duplicate eCommerce Product Descriptions

          I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?

          On-Page Optimization | Aug 28, 2012, 8:34 AM | mj775
          0
        • insideARM

          Impact of removing category sidebar with keywords?

          Our site (a niche financial publication: insideARM.com) requires some more room in the sidebar. We're considering removing the categories (we call them topics) sidebar block, or cutting down the number of items displayed within it. My concern is that we'd be removing a direct link to landing pages for important keyword terms from our most powerful page (the index). Sure, we have the terms listed in the footer, but I am worried that the position change will lower the value of the links. Our users don't really use these links for navigational purposes, which is why it comes up as a potential removed item. Am I wrong to worry about this? Would we be crippling our category pages by doing this?

          On-Page Optimization | May 18, 2011, 1:43 PM | insideARM
          0
        • EssEEmily

          Image Optimization - File Name Important?

          I am currently working on a site with 100+ recipes that all have image file names that are relevant, but not optimized for keyword purposes. I'm wondering - from an SEO perspective - would it be worth my time to go back through all of the images and rename them with keywords in mind? On my own site I have always done this as a "best practice" but I'm curious - does it make a difference to search engines? Does anyone have any recent research/experiences that they would like to share? Thanks!

          On-Page Optimization | Jun 28, 2011, 7:30 AM | EssEEmily
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.