Do I ditch the link building and risk the drop?
-
I am currently on top of SERPS but am worried about some of the links being built by my seo company.
We add loads of content to the site which I think is fine. We have somebody working on the on page and tech side of things which I think is fine. However I am still paying an seo company which basically builds links for me.
Because I am in top spot for many terms I am nervous to turn it off. However I am also nervous that one day I will wake up and we will have been penalized! They do not build many links and they are convinced that google still want to see a varied link profile. If I stop paying then some of the ‘better’ or higher PR sites will no longer have a link to my site and will therefore drop off. We do have a great site with great content so I think we do many things well but I am nervous that these paid for links will be the death of me if I am not careful.
The question is do I get rid of the link building and risk the drop? Or is a small amount of links just to keep the link profile looking Ok and not overdoing it the right move?
Thanks a lot.
Dave
-
Hi Irving,
Thanks for the reply.
I am never 100% sure they know what they are doing to be honest. We dropped down after Panda but managed to get back up to top spot using:
- content - lots of fresh good content
- some on page changes ( this seo person uses their own software to analyse how our pages as seen. ) This seems good. Very white hat as far as I can see.
- Then I have another seo company that builds links. Some of which look prety bad to me. They justify the not so good links by saying that my 'link profile' has to be varied and these links are needed to maintain that profile.
The trouble is I'm not sure who is responsible for us getting back on the top spot. I am tempted to stop for a few months as you say but we are very seasonal and my season starts in Feb so it could be a big risk.
-
so you're paying for monthly links and not perm right? That's the problem with month to month deals like that you need to keep going.
You could stop for a few months and see if there is any negative rankings impact, rankings might remain the same.
are u 100% confident that this person knows what they are doing and you won't get penalized?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
At What Point Are We Doing Too Much Link Building?
Hello Mozzers! This is a question that has been gnawing at the back of my mind as I learn more and more about link building. Historically, we have offered scaling package sizes with larger numbers of backlinks hand-built each month. We do this so our packages are very tangible for our clients. Our packages range from 15-100 backlinks each month. As I learn more about how to build links PROPERLY I am finding it next to impossible to keep up. I feel like we are definitely going the wrong direction in that regard. What are some of your thoughts on this? Thank you in advance for your valuable advice and support, Moz community!
Link Building | | ChoChauRice0 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Link Building Companies
Hi Moz Community, I'm currently looking into hiring a link building company. I found one promising lead out of Boise, ID who only specializes in white hat link building tactics but unfortunately, I found some tainted reviews as well. Any one has adice/recommendations on great companies out there? Many thanks!
Link Building | | SoFi_Moz0 -
Looking for a trusted link building service
Can anyone recommend a service to build quality links to our site and work with us on a content strategy, preferably UK based? We have recently recovered from a link penalty and whilst this has been removed we now need to re-build a quality bank link profile. I've looked into the Moz recommendations but not many seem to be based in the UK or if that doesn't matter then I'd be interested to know people's experience. Basically, since the penalty we've become very nervous about link building even though we didn't necessarily create the problem! As a small team we've looked to outsource this and have looked at VA's but not confident the links they will achieve will be of good quality
Link Building | | Ham19790 -
Is there any link building value to design showcase websites?
I am interested to hear people's opinions on this. We are launching a microsite that is for branding purposes only, no real SEO strategy beyond optimizing for branded terms on it. However the design of the site is strong in my opinion. I think it could get picked up by "sites of the day" websites, showcases, galleries, etc. Would there be SEO benefit of in being featured on those sites since they tend to be curated lists of only the best sites and therefore editorial links? Or is there danger of those not being seen as quality links that could get you into trouble?
Link Building | | IrvCo_Interactive0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0