Transfer webshop to other domain. Will there be a huge visit/sales drop?
-
A client of main has a specific domain for their webshop, separately from the brand the domain. The brand domain has much more authority (according to SEOMoz), so the conclusion in an other topic was that it would be better to move the entire webshop to the same domain as the branddomain.
Like moving www.webshopdomain.com to www.branddomain.com/webshop
Of course all categories and important pages will have a 301 to give through the build up authority.
Does anybody have experience with this? I believe in the end this will be much better because all authority will be build up at the same domain.
But I am afraid of a drop in the beginning. If there will be a sales drop, I really must give my client notice of this...I hope somebody has done this before..
-
Thanks Reload Media and Deb Dulal Dey.
The job is done (for a while now) and the results are even better than hoped for.
In the beginning, there was a little (very little) drop, but within two weeks they climed up.Now we have doubled the organic visitors!
So, it turned out great
-
_Honestly speaking you are going to take huge risk here. I hope the www.webshopdomain.com is faring well in the SERP and since you are going to move the entire domain in the directory structure, it will still lose some link juice and PR value. And yes of course, some of the rankings of your website is going to suffer. And may take some time to recover the ranking. So, it is up to you. _
-
Hi Gerjan,
You're doing the right thing. There is a risk of losing some rankings with any site migration. Your job as an SEO is to reduce these and let the client know there is some short term risk.
301's are the main thing but if you follow this check list you'll be ok...
http://www.practicalecommerce.com/articles/3546-SEO-Site-Migration-Checklist
Hope it goes well.
Thanks
Iain - Reload Media
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Landing Page Drop Out
Hi, If a product page drops out of organic ranking, but you've made no changes is there a good place to start in order to find out why? I feel like it's almost impossible? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
New domain or subdirectory?
I noticed my domain authority has dropped slightly in the recent update, and it has me re-thinking a strategy for a website I just recently launched. I purchased the domain name kansasisbeautiful.com about a year ago and have been working on building it for most of that time. Earlier in August, I went ahead and launched it. However, towards the end of the development of the website, I decided to just put it in a subdirectory of my parent company (my photography business) at mickeyshannon.com/kansas and redirected the kansasisbeautiful.com domain to the subdirectory. mickeyshannon.com is my photography business website. The Kansas website has it's own distinct design, but is powered completely by my photography. I created it for a few purposes, including promoting tourism to the state of Kansas and to publish a book on Kansas travel next year, but one of it's main goals is also to help sell my photography prints. I decided to put it in a subdirectory (mickeyshannon.com/kansas) as I had hoped it might drive more traffic into buying photo prints if it lived on my main website. However, I've been re-thinking my strategy and have been wondering if I'm competing against myself too much. Many of my photography prints have the name of a location in them and have their own URL per photo (for example: "Flint Hills Spring Sunrise" is at http://www.mickeyshannon.com/photo/flint-hills-spring-sunset/). It makes me wonder if the new Kansas travel website page for the Flint Hills (http://www.mickeyshannon.com/kansas/flint-hills/) is competing for that keyword. Would I be better moving mickeyshannon.com/kansas to kansasisbeautiful.com? I was worried having so many backlinks back to my photography site would send up red flags with Google as if the kansasisbeautiful.com website was just a spammy website created to push traffic to mickeyshannon.com when it really has it's own purpose. Any thoughts on whether using the domain name or keeping it at the subdomain level is better? Hopefully that made sense. Thanks, Mickey
Intermediate & Advanced SEO | | VSphoto0 -
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
If you remove a 301-re-direct, will there be a corresponding drop in traffic?
We built a better version of a search results page and re-directed from the old search results page to the landing page, and are seeing a huge uptick in traffic. Wondering if we remove the re-direct and 404 the original search results page if we'll see a drop in traffic. I ran the search results page through open site explorer and Google Webmaster tools, and there aren't many links, but the search results page used to see quite a bit of of traffic over the past couple of years.
Intermediate & Advanced SEO | | nicole.healthline0 -
Automotive part / OEM / Manufacturer numbers
Hi All, What's the best way to optimise pages for OE / Manufacturer Part numbers? Disclaimer: All part numbers in this post are fictional. I dont want this post out ranking my client for real part numbers 🙂 Take this for Throttle Body for example: WOODYS S-AB-Q.123.53G This is the main part number from WOODYS (the manufacturer). However, these are all variations of exactly the same product: Woodys 2.78972.11.0 Woodys 2.78972.16.0 Woodys 2.78972.20.0 Woodys 2.78972.26.0 Oh, and car brands use OE numbers for these parts, such as: VWA 9808e40923G VWA 9808e40923L VWA 9808e40923M VWA 9808e40923P VWA 9808e40923Q These internal part numbers are vitally important as most of my clients customers are garages/mechanics so they're very likely to search on OE numbers. So, would you suggest: Optimising 10 different pages for the same product (using the part numbers in the URL, Title and H1). The problem is there's no unique content for these pages, only the part number varies, so this would likely get penalised for dupe content, or not enough unique content. Optimising one page for all terms. If so, how do you suggest doing this to ensure all part/OE numbers rank well and part numbers are prominent in the SERPS?
Intermediate & Advanced SEO | | seowoody
Could Schema.org help here by marking up these EO numbers with the isSimilarTo property of the Product type? I'm trying to ensure these part number get equal presence in the SERP snippet when searched for, even though I can't physically include all these numbers in the Title tag, URL and H1 of one page. 3. Something else? Thanks, Woody 🙂1 -
How do you build domain trust and authority ?
I am doing some link building and was hoping to get some clear information about the quality of the links and what I need to build a higher domain trust and authority. My sites page I wish to build for has: DA 22 PA 33 MR 4.6 I am looking at back links with these figures Considering outbound links are equal, which pages can help build my page ? page1 DA 66 PA 48 MR 4.8 page2 DA 66 PA 35 MR 3.75 page 3 DA 66 PA 28 MR 3.5 page 4 DA 41 PA 18 MR 2.73 Page 4 DA 41 PA 18 MR 1.87 Do I need back links with a Domain Authority Higher than my own ? PA higher than my own ? or MR higher than my own ? or would any of these pages be able to improve my own ? Thank you in advance for helping with this as I do not want to spend 6 months building the wrong links.
Intermediate & Advanced SEO | | jlane90 -
Query / Discussion on Subdomain and Root domain passing authority etc
I've seen Rands video on subdomains and best pratices at
Intermediate & Advanced SEO | | James77
http://www.seomoz.org/blog/whiteboard-friday-the-microsite-mistake
http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites I have a question/theory though and it is related to an issue I am having. We have built our website, and now we are looking at adding 3rd party forums and blogs etc (all part of one CMS). The problem is these need to to be on a seperate subdomain to work correctly (I won't go into the specific IT details but this is what I have been advised by my IT guru's). So I can have something like:
http://cms.mysite.com/forum/ Obviously after reading Rands post and other stuff this is far from ideal. However I have another Idea - run the CMS from root and the main website from the www. subdomain. EG
www.mysite.com
mysite.com/blog Now my theory is that because so many website (possibly the majority - especially smaller sites) don't use 301 redirects between root and www. that search engines may make an exception in this case and treat them both as the same domain, so it could possibly be a way of getting round the issue. This is just a theory of mine, based solely on my thoughts that there are so many websites out there that don't 301 root to www. or vice versa, that possibly it would be in the SE's self interest to make an exception and count these as one domain, not 2. What are your thoughts on this and has there been any tests done to see if this is the case or not? Thanks0 -
Are sites that leave out www from domain at a disadvantage to domains with www in url
I know this has been discussed but was wondering what would be the best approach from an SEO perspective. I quite like the idea of setting up websites with domains without www but always worry that setting up domains without www has a disadvantage because user are use to referring to sites with the www included. Thus one of my fears are that users would link back using www version which will mean even if you do a 301 redirect that some of the link juice would be lost. I know some famous sites have used this convention such as http://searchenginewatch.com/ so think it would be possible but still concerned that for new sites it would be better to rather stick to conventions. What are your opinions about this?
Intermediate & Advanced SEO | | SABest0