How much great targeted conent do we need to add?
-
Hi,
I'm adding content to a client's website through textbroker. It's ecommerce and it's tough to find backlinks. We have decided to write 100 articles of at least 500 words so that we can say in our backlink campaign email that we have 100 helpful articles. We're thinking that people would like that.
Also, we think that 100 good helpful articles will give us traffic and natural backlinks.
How do we know if 100 is enough? Do we need 200? 500?
Thanks.
-
You can make "how to use" articles without videos. Most of ours don't have a video - but great photos are really important, IMO.
We upload the files to a folder titled /tips/. Each article gets a very obvious link from product pages. The are also linked to from a "you might like these" box on related article pages.
We also have an FAQ page that is a huge list of links to "how to use" articles.
How many? I write a couple "how to use" articles every week and have a huge list of ones that are needed.
The topics are often driven by customer questions that we get by email. We write the article, post it, and send the customer a link.
-
Wow EGOL, that's great.
We're putting together 5 articles 5000-15000 words.
How do I incorporate "how to use articles" like yours without video? How many "how to use" articles do I include in addition to the 5 long articles, and where on an ecommerce site do you place the "how to use" articles, if not on an article page with the 5 articles.
I hope you don't mind the questions. Your strategy is fantastic.
-
I have "how to use" articles for many of the products that I sell. These often have a video, several photos, sometimes a chart.
I don't go out looking for links to these articles. I simply post them on the site and people link to them from blogs, forums, facebook, etc. Recent links from marthastewart, dremel, cracked, and other sites appeared with no work from us.
I spend zero time linkbuilding and 100% of my time content building.
Every page of content that I add to the site pulls in more traffic from search and accumulates links, likes, etc slowly.
It's all progress if you do a great job on the article.
If you have a popular product and you make the best-on-the-web guide to using it you have a great chance of earning links with zero work.
-
Alot more goes into it<<
What goes into it and where do I learn about it?
-
EGOL,
Makes sense. What about product articles. Should we pick 5 or 10 top products and write long, lengthy fantastic articles about them?
Also, how do I find out who I want to link to them (target audience)
-
Alot more goes into it but yes - First look what type of content they post/link to that they dont make so you have an idea of what you need to make.
-
So I would take the top informational searches in my industry along with analysis of companies that I want natural backlinks from and create a very long piece of content that is the best? Is that correct? Am I off in anyway?
Then how do I push this content?
Thanks David.
-
From What it sounds like you are going about this all wrong stop thinking like a 2011 seo - Its not about quantity its about making one piece of content so great and graphically appealing & targeted to who you think will post it and then pushing it as hard as you can. Then step back and see where you had success a repeat with your new found knowledge.
-
_There are thousands of ecommerce websites doing exactly the same thing, so how on earth your website is going to rank high leave aside getting natural links? Moreover, I am really concerned about the quality of the write-ups? Do they read good? Are they offering any interesting perspective? Do readers find them usual? I hope not. When you are restricting the word count to 500 words – a sweet SEO spot for majority of SEO companies, it leaves little room to the writers to go crazy with it, leaving aside doing proper market research.
rather than focusing on adding low quality content, why not come up with a 2000 words well researched content that people would love to share with their friends. _
-
Based on an analysis I just conducted limited to the category I compete in, the Google algo, which orginally focused on links has been turned upside down, and is now giving more weight to content than to links. However, I doubt the depth of content matters as much as how directly it relates to visitor's quiries. Will your site provide the best source of content related to your targetted keywords?
-
I would focus on very small numbers.
I would identify the five most important articles that will educate the clients potential customers. These articles will demonstrate how to utilize, select, enjoy, repair, obtain value from the client's current products.
Then I would have the client create those articles instead of sending them out to people who know nothing about his business or his customers or his products. If he can't write these I would go straight to an expert in his product niche.
These should be best-on-the-web articles for their respective subjects.
ONE great article can attract hundreds of links. Five hundred crappy articles will make his competitors laugh.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you add to your robots.txt on your ecommerce sites?
We're looking at expanding our robots.txt, we currently don't have the ability to noindex/nofollow. We're thinking about adding the following: Checkout Basket Then possibly: Price Theme Sortby other misc filters. What do you include?
Intermediate & Advanced SEO | | ThomasHarvey0 -
How many keywords should each of my pages realistically be targeting?
Hi All, I run a small bank's website and we're currently in the process of organising a site rebuild. Whilst this will be extensive and have many SEO factors to tick off, my concern now is to get a "realistic" number of keywords each of my pages should be targeting. For instance for my car loan page i've done a review on moz's keyword tool and have picked 3 or 4 good keywords - but the problem is there are realistically 7-8 that would suit. Also this is based on Bing's info only. Can anybody point me in the right direction (or have some google confirmed resource they can quote me) Cheers as always 🙂 Dave
Intermediate & Advanced SEO | | CFCU0 -
How much change should you make to your site in one go?
Hey everyone, So we are currently working on a new website and are in the final stages right now. We have some plans for a brand name change too and there is some debate internally whether we should: a) roll out the new site now and hold off on the rebrand - let the redirects kick in and the site bed in so to speak. Then when the dust settles look at a domain name change b) Roll out the new site with the domain name change too - an all in change A bit of background on the changes being made: The new website will have some structural changes but the main blog content will remain the same - this is where we get the majority of our traffic. The blog will have a slight page layout change but the core content, structure, urls, etc. will be exactly the same. The core website surrounding the blog will change with 301 redirects from old out of date content pages consolidated to fewer, more relevant pages. I hope I've explained enough here, if not please let me know and I'll add more detail
Intermediate & Advanced SEO | | hotchilidamo0 -
Can I add Title/Description tags to site map
I have started working on a website that it written in JAVA. It has 26 URL's But because of the way it is written it is all shown on the home page code and does not have the ability to add unique title and description tags. Is there a work around for SEO on websites like this aside from adding content? I was wondering if there is a way to submit a sitemat with title and description tags. Any advice? Chris.K
Intermediate & Advanced SEO | | CKerr0 -
Need help with huge spike in duplicate content and page title errors.
Hi Mozzers, I come asking for help. I've had a client who's reported a staggering increase in errors of over 18,000! The errors include duplicate content and page titles. I think I've found the culprit and it's the News & Events calender on the following page: http://www.newmanshs.wa.edu.au/news-events/events/07-2013 Essentially each day of the week is an individual link, and events stretching over a few days get reported as duplicate content. Do you have any ideas how to fix this issue? Any help is much appreciated. Cheers
Intermediate & Advanced SEO | | bamcreative0 -
How to do geo targeting for domain and sub directories in Webmaster tool?
Hello All, How can i do geo targeting in multiple countries on my ** root domain and sub **directories in Webmaster tool. My domain is "abc.com" and i want to target three countries UAE , Kuwait, Saudi arabia. So, Can i assign geo targeting in Webmaster tool , Root domain for UAE country and make other two sub directories for Kuwait and saudi ? abc.com - UAE (geo targeting) abc.com/kw - Kuwait (geo targeting) abc.com/sa - Saudi (geo targeting) Or Root doamain should be not assign for any country and Make three sub directories for UAE, Kuwait , and saudi and targeting them there geo locations. abc.com - Unlisted (geo targeting) abc.com/uae/ - UAE (geo targeting) abc.com/kw/ - Kuwait (geo targeting) abc.com/sa/ - Saudi (geo targeting)
Intermediate & Advanced SEO | | rahul110 -
Mobile SEO? Do we need it or not?
Hi Guys, I am about to start to redesigning a new mobile website and am curious if mobile SEO is actually having an affect or not. The site I am doing the redesign for, already has a very well optimized desktop site and has an existing mobile website with no optimization. The mobile website is ranking well in Mobile search so I am curious why I I would need to optimize the new mobile website properly, especially when the mobile website has a canonical tag for its desktop counter part? Love to get everyone's thoughts on this & where they see mobile SEO going in the next 12 months.
Intermediate & Advanced SEO | | seekjobs0 -
Do I need to use canonical tags if I'm 301 redirecting pages?
I just took a job about three months and one of the first things I wanted to do was restructure the site. The current structure is solution based but I am moving it toward a product focus. The problem I'm having is the CMS I'm using isn't the greatest (and yes I've brought this up to my CMS provider). It creates multiple URL's for the same page. For example, these two urls are the same page: (note: these aren't the actual urls, I just made them up for demonstration purposes) http://www.website.com/home/meet-us/team-leaders/boss-man/
Intermediate & Advanced SEO | | Omnipress
http://www.website.com/home/meet-us/team-leaders/boss-man/bossman.cmsx (I know this is terrible, and once our contract is up we'll be looking at a different provider) So clearly I need to set up canonical tags for the last two pages that look like this: With the new site restructure, do I need to put a canonical tag on the second page to tell the search engine that it's the same as the first, since I'll be changing the category it's in? For Example: http://www.website.com/home/meet-us/team-leaders/boss-man/ will become http://www.website.com/home/MEET-OUR-TEAM/team-leaders/boss-man My overall question is, do I need to spend the time to run through our entire site and do canonical tags AND 301 redirects to the new page, or can I just simply redirect both of them to the new page? I hope this makes sense. Your help is greatly appreciated!!0