You're given 10,000 recipes and told to build a site--what would you do?
-
Say you were given a list of 10,000 recipes and asked to build an SEO friendly site. Would you build a recipe search engine and index the search results (of course making sure that IA and user engagement metrics are great)?
Or, would you try to build static pages?
-
I have also one https://besttoasterovenguides.com/ about kitchen niche. Can someone check it's not showing any links correctly.
-
I would use tools liek copyscape or anyother to see if the recipes (exact text) are already not available online so you won't get into any sort of duplication issues.
Considering 10,000 it will take some time for sure.
If its not copied material then surely go for a website.
Building static pages will take much more time compared to using a cms i guess.
-
There are some great responses on the SEO aspect of your project already from Keri and Matt. As far as building the site, I would build it off of WordPress and use a custom post type for "Recipes", and custom taxonomies for "ingredients" and "type" etc... Then you can use the default WP search function and taxonomy lists for users to easily search for the right recipe.
-
I'd ask if the recipes were already on the web and see if I'm going to be fighting a huge duplicate content problem against an established site.
-
I don't know that they're mutually exclusive. I think you need to create a page for each of the recipes. Then I think you need a great search engine for it (search by ingredient, by course, by main protein, by what's in pantry, etc.) You'll want to definitely get your ideas from successful sites like AllRecipes.com, Taste.com.au, FoodNetwork.com and such.
Also - from an SEO/on-site perspective, you need to figure out how to get integrated hRecipe (schema/rich snippet) data into Google. Search "banana bread" click "more" then "Recipes" - at the top you'll see Search Tools > Ingredients. You need your ingredients for every one of those 10k recipes to show up in this part of Google. This is how food bloggers search and they're going to be a HUGE part of your audience.
Make sure each can be rated, and if I were doing this from scratch right now, I'd make sure everyone who submits UGC in the future has a place to put their rel=author on each recipe. If you can integrate ingredients, rel=author and ratings, you'll be on the way to great food SEO.
-
I would look at similar sites. Not sure where you are located, but here in Australia we have a great site called Taste (Taste.com.au).
There's got to be tonnes of great recipe sites like that - I'd just copy elements of what they are doing. Or at least use it as a starting point to do some significant research.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-using content
Hi, I've just sold the domain for a website, so I'm free to re-purpose the content over to another website I own. How can I make sure that Gg doesn't deem it as duplicate? Do I need to let Gg naturally realise that the 'original' website no longer has the content on it? Do I need to hold-off putting the content live again? Should I notify Gg by-way of a de-index request, etc (assuming the domain won't incur any difficulty if I do this)? Thanks in advance.
Intermediate & Advanced SEO | | newstd1000 -
Website with only a portion being 'mobile friendly' -- what to tell Google?
I have a website for desktop that does a lot of things, and have converted part of it do show pages in a mobile friendly format based on the users device. Not responsive design, but actual diff code with different formatting by mobile vs desktop--but each still share the same page url name. Google allows this approach. The mobile-friendly part of the site is not as extensive as desktop, so there are pages that apply to the desktop but not for mobile. So the functionality is limited some for mobile devices, and therefore some pages should only be indexed for desktop users. How should that page be handled for Google crawlers? If it is given a 404 not found for their mobile bot will Google properly still crawl it for the desktop, or will Google see that the url was flagged as 'not found' and not crawl it for the desktop? I asked a similar question yest, but it was not stated clearly. Thanks,Ted
Intermediate & Advanced SEO | | friendoffood0 -
Should I just redirect all my sites to my main site.
Hi, Over the last few years I have built many sites and own a lot of domain names. Some have high page rank some have high domain authority and some have many back links. I'm finding it very difficult to keep up with all the links and being able to provide quality content for everything. Should I just redirect everything to my one site that make the most money as all sites are for the same industry, but in different categories of that industry. So I could 301 redirect all the sites to the relevant page on my money site. Would it be a problem is 1000's if not 10,000's of links all of a sudden pointed in to one site?
Intermediate & Advanced SEO | | cibble030 -
Why does old "Free" site ranks better than new "Optimized" site?
My client has a "free" site he set-up years ago - www.montclairbariatricsurgery.com (We'll call this the old site) that consistently outranks his current "optimized" (new) website - http://www.njbariatricsurgery.com/ The client doesn't want to get rid of his old site, which is now a competitor, because it ranks so much better. But he's invested so much in the new site with no results. A bit of background: We recently discovered the content on the new site was a direct copy of content on the old site. We had all copy on new site rewritten. This was back in April. The domain of the new site was changed on July 8th from www.Bariatrx.com to what you see now - www.njbariatricsurgery.com. Any insight you can provide would be greatly appreciated!!!
Intermediate & Advanced SEO | | WhatUpHud0 -
What to do about old urls that don't logically 301 redirect to current site?
Mozzers, I have changed my site url structure several times. As a result, I now have a lot of old URLs that don't really logically redirect to anything in the current site. I started out 404-ing them, but it seemed like Google was penalizing my crawl rate AND it wasn't removing them from the index after being crawled several times. There are way too many (>100k) to use the URL removal tool even at a directory level. So instead I took some advice and changed them to 200, but with a "noindex" meta tag and set them to not render any content. I get less errors but I now have a lot of pages that do this. Should I (a) just 404 them and wait for Google to remove (b) keep the 200, noindex or (c) are there other things I can do? 410 maybe? Thanks!
Intermediate & Advanced SEO | | jcgoodrich0 -
My site is always in the top 4 on google, and sometimes goes to #2\. But the site at #1 is always at #1 .. how can i beat them?
So i'm sure this is a very generic question.. of course everyone wants to be #1. We are an ecommerce web site. We have all sorts of products, user ratings, and are loved by our customers. We sell over 3 million a year. So let me give you some data.. First of all one of the sites that keeps taking the #2 or #3 spot is amazons category for what we sell.. (i'm not sure if I should say who we are here.. as I don't want the #1 spot to realize we are trying to take them over!) Amazon of course has a domain authority of 100. But they never take the #1 spot. The other site that takes the #2 and #3 spot is not even selling anything. Happens to be a technical term's with the same name wikipedia page! (i wish google would figure out people aren't looking for that!) Anyways.. every day we bouce back and forth between #4 and #2.. but #1 never changes.. Here are the stats of us verse #1 from moz: #1: Page Authority: 56.8, Root Domains Linking to page: 158, Domain Authority: 54.6: root domains linking to the root domain 1.42k my site: Page Authority: 60.6, Root domains linking to the page: 562, Domain Authority: 52.8: root domains linking to the root domain: 1.03k So they beat us in domain authority SLIGHTLY and in root domains linking to the root domain. So SEO masters.. what do I do to fix this? Get better backlinks? But how.... I can't just email GQ and ask them to write about us can I? I'm open to all things.. Maybe i'm not using moz data correctly.. We should at least be #2. We get #2 every other day.
Intermediate & Advanced SEO | | 88mph0 -
How is my 301 redirected site stealing rankings from the main site?
Hello, I have a site, drhobelt.com, that 301 redirects to the main site, drhonow.com. Not only is drhobelt.com still indexed, but it recently stole rankings from drhonow.com for "decompression belt" related terms. What could be causing this? How do I reclaim the rankings for drhonow.com? Thanks for reading!!
Intermediate & Advanced SEO | | DA20130 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0