Internal linking question
-
How important is internal linking from body content?
If you have 500 words of content on each page is it good practise to try and get a few links in to other pages?
Surely if you do this your pass more juice out of the page, which might lead to devaluing the page in the SE's.
-
linking in content with hyperlinks gets clicked more than images or buttons, and if it is relevant it will help get users to convert or go to the pages you want them to visit, while also helping your SEO by creating better anchor texts than you can achieve by simply breadcrumbs.
With breadcrumbs you will be creating tons of links with the same anchor text on every page and it's not in content. so if "whole life insurance" is your main keyword for instance the breadcrumbs will only target that. But in your content you have the ability (and this is very important to do now to avoid over optimization penalties) to mix up your anchor text with variations such as "whole life insurance quotes" "whole life insurance policies" "what is whole life insurance" etc.
-
It is important to internal link with your content.
One, like Nikolas said, it will help improve your pages for search engine and it helps search engines crawl your other pages with fewer clicks. Furthermore, with a detailed anchor text, it tells search engines what the linked page is about.
Two, it also helps visitors to navigate your site easier, increase your other pages' exposure and keep visitors to stay on site longer.
-
My answer is only relevant for internal links of course, otherwise Nikolas is on point
-
Use breadcrumbs, in that way all of your content will be reached through internal links. I know that it sound easy and it really is.
With breadcrumbs you will get a link back to the previous page and from there the other pages, important to notice is that it's important that you have your content organized in a relevant way so that the breadcrumbs actually goes back to a relevant page for the topic.
See fictional example below where you are on a landning page with little content
Car dealer startpage -> Used cars -> Model-> car
Car dealer startpage -> New cars -> model -> car
The breadcrumbs will make sense and also improve the usability of the site.
/ G
-
If you place links from inside your content to another page-pages that are relevant to the topic, it might increase both pages in the search engines. For sure it will not devalue your pages juice unless the page you are linking to is spam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Question
If you Google - "San Diego DUI Lawyer" (a competitive term), this guys site comes up: sandiegoduiattorneys.weebly.com/san-diego-dui-lawyer.html Run his site in Opensite Explorer and you won't believe the results. This guy somehow has as much domain authority as Facebook, and maybe more than Moz. How is this possible? How is he getting all those links from random Weebly sites? I'm not saying I want to copy him, but I think it's highly problematic that somehow that site has been rigged to get all that link juice. Any feedback would be appreciated.
Link Building | | mrodriguez14400 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1 -
Linking Analyse
Hello, Im doing a research on the link-building analyze of 2 sites. What I want to know is whats the most important fact to analyze in the Open Site Explorer. And also can I see all the links connected to those sites in the Open Site Exporer or should I use other program to verify that? Tks in advance! Pedro Menezes Pereira
Link Building | | PedroM0 -
Total Links vs Ext. Followed Links
Hi I'm fairly new to SEO and SEOMOZ. I've created a campaign for my own site and I've added 3 competitor sites. There are 1,385 total links to my site and a massive 49,450 links to one of my competitor's site. However under "Ext. Followed Links", there are 1,045 to my site and only 911 to the same competitor site. Am I correct that it is the "Ext. Followed Links" which are more important from an SEO point of view as the other links have the "no follow" attribute set? Or have I got this wrong? Thanks James
Link Building | | avecsys0 -
Outgoing links - internal vs. external
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from? (Yes, I know there are many other factors that are important)
Link Building | | EugeneF0 -
Link Spamming or Not? Block Internal Search Results From Indexing?
We are looking at providing our customers with the best experience when performing a site search for a product. Would it be bad SEO practice to have our internal search results show results for all 4 Brands linking to different domains? This would mean multiple outgoing links to other owned sites from the same IP. Is it a best practice to block internal search results using robots.txt?
Link Building | | SEO-Team0