Does PPC Help your Organic Placement?
-
I need to settle this debate with fact not opinions. Does keeping a steady flow of PPC generate ANY organic benefit within google, applying only to the increased ranking of organic keywords. To put it bluntly by paying google money does my organic SEO get better?
-
As Keri has suggested, no.
There has been a study however to suggest that including a PPC ad next natural SERPs results increases search trust and as a byproduct improves CTR for your organic listing.
-
Here's what Google itself has to say, from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291:
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Getting indexed in Google Scholar
Hi all! We have a client who publishes scholarly research as a highly regarded non-profit. Their Publications aren't being indexed in Google Scholar 50% of the time and when they are, Google is pulling random stuff from a PDF vs. from the html page. Any advice on best practices is enormously appreciated
SERP Trends | | SimpleSearch1 -
What do we know about the "Shops" SERP Feature?
I came across this SERP Feature in a search today on a mobile device. It does not show for the same search query on desktop. What do we know about this "Shops" SERP feature? shops-blur.jpg
SERP Trends | | seoelevated0 -
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330 -
Has anyone used youramigo or know what Technics they use or alternative to YourAmigo
please share your experience. I don't know much about them and they approached me for our ecommerce site.
SERP Trends | | bizuhodge0 -
Getting indexed by Google scholar
Often my Google Scholar alerts result in exactly what I think they will: scholarly articles published in academic journals. However, today I got this completely non-scholarly article https://www.t-nation.com/training/the-exact-reps-that-make-you-grow and I have no idea why Google Scholar is indexing this site. I've read up on how to get indexed by Google Scholar, and this website doesn't seem to have the necessary requirements. I'm curious for anyone whose clients or industry need to get indexed by Google Scholar, what has worked for you?
SERP Trends | | newwhy2 -
What are the SEO challenges associated with private search engines, like DuckDuckGo?
I read recently that DuckDuckGo doubled in size in 2017. With their search engine, and other alternatives to Google, taking part of the search market away, how can SEO/Marketing/Web pros keep their websites optimized and get traffic from these private search engines? (Also, do any of you have experience with this? What portion of your search traffic is coming from private search engines?)
SERP Trends | | searchencrypt1 -
Appearing in Universal Results drops us from Organic Results
Hi all, Has anyone noticed that achieving an appearance in the Universal Results (7 box) forced their previous organic ranking to drop out completely for that keyword? I thought Google would still show us in Universal AND Organic. Is this typical? Here's what happened: Last Week: Ranked no. 6 in standard organic results for specific keyword (but 7 box universal results appear ahead of us between position 3 and 4 and we're not listed) This Week: We added ourselves to Google Places a few weeks ago and this week we suddenly appear in the desirable 7 box Universal result, which is much higher and better ranking - great! But interestingly we notice at the same time our normal organic ranking at no.6 has dropped out completely (-50 in moztool). Is it an either/or for Organic vs. Universal or can you ever keep ranking in both?
SERP Trends | | emerald0
