2012 vs 2013 SEO
-
With 2012 coming to an end and 2013 just around the corner. What direction should we be taking our SEO Efforts?
My Short List.
- Unique Content
- Ensure site is Trustworthy
- Combine SEO & Social Media for maximum exposure
- Blog Often
What am I missing? What will be the trend to watch in 2013? How will 2013 differ from 2012?
-
Have you tried Google image search ? Just upload one image then you will get all results where that image is used. I think its going to play good role seo but I don't know how ? Let me guess : I think if we have same profile picture then it will going to help more because Google can able to recognize those profiles. I am not sure.
-
Let's not forget mobile/tablet friendly landing pages. Here is a great wrap up that I ran across on SEL:
-
What do you mean by "Now Google also able to search images so it will also going to play some role in seo."
-
- Focusing on Users Experience
- Harnessing the Power of Author rank
- Integrating social, content marketing and SEO strategy
-
Hi Joel,
I think Google+ author profile will going to get more exposure in SEO. And from your list, I think unique content should be useful content to visitor. Now Google also able to search images so it will also going to play some role in seo.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Facebook Page likes vs Webpage facebook likes - Social Media Query
I have a website and a facebook page. I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes. Is there a difference between facebook page likes and webpage likes? For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website? Are there any guides on this? What gets people to like a website as opposed to a web-page?
Social Media | | MangoMM0 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
Does buying thousands of Facebook Fans/Likes affect SEO?
To begin with, please pardon me if this question is ignorant. I'm completely new to this whole social media thing, and somewhat feel it is overhyped. I find it really difficult to believe that social media will actually help the majority of small business owners out there like me, and that most of them are probably being misled about the powers of social media to increase sales. Because it's mentioned so frequently, I've decided to delve into it a bit more to see how this could possibly help me business. Over the past few weeks, I've become familiar with a company that sells Facebook Likes, Twitter followers, as well as YouTube and SoundCloud plays. Since my official Twitter and FaceBook accounts really didn't have that many followers, I decided to buy a few thousand followers for each account. Initially, I bought them because I wondered what would happen if a customer that visited my online store happened to go to those Twitter and Facebook pages. If I personally see a Facebook page with few followers, I probably wouldn't give them my business. I would want to go with a company that seems to generate a bunch of traffic to their pages. Originally, I only had about 200 Facebook followers (now called Likes, it seems) and maybe 25 Twitter followers. I now have over 12,000 Twitter followers and 2,000 Facebook Likes. I may end up buying more since the service was pretty quick and affordable. I'd like to know if Google factors Likes and followers into it's formula for creating SERPS. Will my website rank higher if I have 10,000 likes, rather than only 200? If so, would it be a notable increase? FWIW, I found that more people organically started following my Facebook and Twitter accounts once I had more followers. I didn't change anything about how I maintained the page; I just had more people following them. One other thing of note: these companies are almost certainly using fake/hacked accounts to like various pages around Facebook/Twitter. You can tell because my Facebook page says some city in Croatia has the most amount of 'likes' of my page. Do you think this might come into play at all? Thanks for any and all help!
Social Media | | CHEATERS0 -
Google+ SEO value
Hello, We created a google+ page for our website and we would like to know what's best for SEO purposes. We've put +1 buttons on our website and when you use them it give a +1 to our website's url. Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance: https://plus.google.com/u/0/113493854651753327245/posts So basically the number of +1s on the Google+ page increases. Which one is best to have my website rank higher for its keywords? Thanks for your help 🙂
Social Media | | LisaAa0 -
Employing Pinterest for SEO gain.
Hi I wanted to see if the SEO team have had any feedback from members who have started to use Pinterest. I've had it for a month or so now and I've been adding pins every day since - (quite addictive actually). What is interesting is the gender element to the people who are following and repinning my pins and boards i.e. female. It would be interesting to understand why this the case, why is it so popular with female users. Ultimately I'm tyring to guage the benefits of employing Pinterest for SEO purposes and whether its worth keeping it in my arsenal of social tools. Any insights welcome. http://pinterest.com/visualizations Best David
Social Media | | David-E-Carey0 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0