Testimonial pages
-
Is it better to have one long testimonial page on your site, or break it down into several smaller pages with testimonials?
First time I've posted on the forum. But I'm excited!
Ron
-
I just want to add a little bit to what Oleg said considering conversion-wise vs seo-wise.
One question you should ask yourself when considering what to do is, "What will help my end user decided to actual pay me for my product/service?" In your case, if you're wanting people to actually read the testimonials, shorter, and fewer is better because when someone sees a lot of text they tend to skip over it. This is why top 10 lists are effective as blog posts. The old adage of "you can't judge a book by its cover" should read "you shouldn't judge a book by its cover." I can and do judge by a cover. Magazine publishers have known this for a long time.
-
Thanks Oleg! The testimonials are customers of our jewelry store, Yates & Co Jewelers.
-
Thanks so much Tom. This helps me.
-
Hi Ron, welcome aboard!
I think you should approach this from a content perspective - if each of your testimonials are substantial enough to justify unique pages, then by all means go for it.
There's no particular % or threshold for a minimum number of words you should aim to have, but it might be a good idea to have at least 300+ words of unique content. This should be easily achievable if you include a history of the company you worked with, some quotes from them on the work you did, along with a general breakdown of the work you undertook and the results that you achieved. I don't know what services you provide, but it might also make more sense to have individual pages as the work you undertake for one company might be very different to another.
Keeping them separate as well might allow you to keep things organised in the future, should you get a steady stream of satisfied customers - and here's hoping you do!
As for the SEO benefit, there wouldn't be much difference between individual pages or one large one. A page with more content might rank for more long-tail keywords than several smaller ones (although they may not be particularly attractive keywords), whereas you could argue that a company might be more inclined to share the testimonial page, should it be a bespoke page that is unique to them and only includes them.
-
Welcome! Lots of great info and people floating around here, I'm sure you'll learn a lot!
SEO-wise, 1 long page
Conversion-wise, probably per service/product (x related testimonials would appear on the x service page, y testimonials on y service page, etc).
There is no reason to make 5 testimonial pages for the same service instead of just one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reviews on Product Page or Separated
Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again
Technical SEO | | Ham19790 -
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Two Domains for the Same Page
We are creating a website for a client that will have hundreds of geographically driven landing pages. These pages will all have a similar domain structure. For example www.domain.com/georgia-atlanta-fastfood-121 We want the domain to be SEO friendly, however it also needs to be print friendly for a business card. (ex www.domain.com/121) The client has requested that we have two domains for each page. One for the Search Engines and then another shorter one for print/advertising purposes. If we do that will search engines the site for duplicate content? I really appreciate any recommendations. Thanks! Anna
Technical SEO | | TracSoft0 -
Page rank and ranking down
Hi I blog at Technostarry. Some 3 months back during page rank update, my page rank went down from 3 to 2. I don't know the reason behind this. And now, my traffic and ranking is also down. I am not involved in any bad SEO practices, I don't copy paste and I write original content. I am too confused as why and what has happened with my site. If someone could analyze my blog and look at my weak points then that would be great. I would like to get any suggestions to get back my ranking and also page rank back. Thanks.
Technical SEO | | technotech0 -
Too Many On-Page Links
Hello. My Seomoz report this week tells me that I have about 500 pages with Too Many On-Page Links One of the examples is this one: https://www.theprinterdepo.com/hp-9000mfp-refurbished-printer (104 links) If you check, all our products have a RELATED products section and in some of them the related products can be UP to 40 Products. I wonder how can I solve this. I thought that putting nofollow on the links of the related products might fix all of these warnings? Putting NOFOLLOW does not affect SEO?
Technical SEO | | levalencia10 -
Sitmap Page - HTML and XML
Hi there I have a domain which has a sitemap in html for regular users and a sitemap in xml for the spiders. I have a warning via seomoz saying that i have too many links on the html version. What do i do here? regards Stef
Technical SEO | | stefanok0 -
Page rank 2 for home page, 3 for service pages
Hey guys, I have noticed with one of our new sites, the home page is showing page rank two, whereas 2 of the internal service pages are showing as 3. I have checked with both open site explorer and yahoo back links and there are by far more links to the home page. All quality and relevant directory submissions and blog comments. The site is only 4 months old, I wonder if anyone can shed any light on the fact 2 of the lesser linked pages are showing higher PR? Thanks 🙂
Technical SEO | | Nextman0 -
Home page penalty?
What does it mean when your home page has a penalty? I have a site that has good rankings for many pages, but my home page seems to be penalized by Google. I tried searching for my home page URL in Google, www.xxxxxx.com and my page doesn't show up, but sub pages do show up? What would cause this penalty and how do you correct this issue.
Technical SEO | | tadden0