Penguin Update and Infographic Link Bait
-
Is it still ok to use infographics for link bait now that the penguin update has rolled out? Are there any techniques that should be avoided when promoting an infographic?
Thanks
-
I'd also build the links to point to an inner page. If you run into an algorithmic issue with them, you can always 404 the page, lose the problematic links, and then hopefully you can solve some of the algorithmic issues.
-
No reason not to. It's still a legitimate way of getting links to your site. I'd only be careful of the anchor text you suggest in your embed. You don't want to make it too obvious or spammy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building vs. Straight Earning Links Discussion
Hello, I'd like to start a discussion on link building outreach techniques vs. just building a good website with good 10X content. I don't like to receive unsolicited emails in my inbox, so why should the people in my industry? Also, I've seen plenty of evidence of 10X content soaring without link building outreach. But link building isn't dead of course, so can you tell me your personal experiences either way and the ethics of what you do? I especially want to hear if you've had luck with just building good websites and being successful based on the content itself, but an open discussion of either side is welcome. Leaning towards just building good websites and letting the Google algo do it's thing. Would love to hear your experiences either way. Thanks.
White Hat / Black Hat SEO | | BobGW3 -
Still seeing a terrible rank drop after last algo update?!
I'm still stumped as to why the ranking has gone so poor on a whitehat site. (see attached image) As you can see we've steadily been improving the ranking over the last 6+ months and then got hit with a massive change this month... I can't physically see any issues and Moz isn't reporting anything negatively that would have such a major effect.. Like not as if the drops were subtle... they've all gone into the 50+ section! Any insights into what may have changed in the latest algo update would be appreciated?! S0sD7d8.png
White Hat / Black Hat SEO | | snowflake740 -
Link Building / Link Removal
Hey, I'm in the process of learning SEO, or attempting to, for my company and am chipping away at the process ever so slowly! How can I tell if a site that links to my company's site, www.1099pro.com, has a negative effect on my page/domain authority? Also, if a page doesn't show up in the search rankings at all for it's keywords when it really should (i.e it has the exact keywords and page/domain authority far surpasses even the top results) how can I tell if Google has removed the page from its listing and why? Thanks SEO Gurus
White Hat / Black Hat SEO | | Stew2220 -
Strange Pingback/Blog Comment Links
On one of my sites I've noticed some strange links from Google Webmaster Tools recent links feature. They are pingbacks/blog comments but they are using keyword anchor text and linking to my site. I know we are not doing this. Should I be concerned about this possibly being negative SEO? Here's a sample (be careful, shady site)
White Hat / Black Hat SEO | | eyeflow0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
How do I know what links are bad enough for the Google disavow tool?
I am currently working for a client who's back link profile is questionable. The issue I am having is, does Google feel the same way about them as I do? We have no current warnings but have had one in the past for "unnatural inbound links". We removed the links that we felt were being referred to and have not received any further warnings, nor have we noticed any significant drop in traffic or rankings at any point. My concern is that if I work towards getting the more ominous looking links removed (directories, reciprocal links from irrelevant sites etc.), either manually or with the disavow tool, how can I be sure that I am not removing links that are in fact helping our campaign? Are we likely to suffer from the next Penguin update if we chose to proceed without moving the aforementioned links? or is Google only likely to target the serious black hat links (link farms etc.)? Any thoughts or experiences would be greatly appreciated.
White Hat / Black Hat SEO | | BallyhooLtd0 -
Retail Site and Internal Linking Best Practices
I am in the process of recreating my company's website and, in addition to the normal retail pages, we are adding a "learn" section with user manuals, reviews, manufacturer info, etc. etc. It's going to be a lot of content and there will be linking to these "learn" pages from both products and other "learn" pages. I read on a SEOmoz blog post that too much internal linking with optimized anchor text can trigger down-rankings from Google as a penalty. Well, we're talking about having 6-8 links to "learn" pages from product pages and interlinking many times within the "learn" pages like Wikipedia does. And I figured they would all have optimized text because I think that is usually best for the end user (I personally like to know that I am clicking on "A Review of the Samsung XRK1234" rather than just "A Review of Televisions"). What is best practice for this? Is there a suggested limit to the number of links or how many of them should have optimized text for a retail site with thousands of products? Any help is greatly appreciated!
White Hat / Black Hat SEO | | Marketing.SCG0 -
Too many links... OOPS
So I made a big mistake. I know it was dumb. I took a chance and got screwed. I've been researching one of my competitions back links and found that about 7000 of their 12000 links came from one site. Upon further investigation that site is a page rank 7 and the link looked bought. My competitions page rank is 6 which I thought was largely because of this one link. I e-mailed the linking sites webmaster and they bought the link pretty cheap. So I thought... Hey!? Why not! About two weeks later, today, google webmaster tools finally found the link and my links went from 100 to 7100. Now that I really think about it, I know it was a stupid move. I just figured if they got away with it, I could. I'm a white hat seo'er from now on. I've learned my lesson. Wake up today and find that all 400 keywords I am attempting to rank for, which 60% used to be in the top 3, are now not in the top 100. Luckily I am still indexed in Google though, I'm just not ranking for anything significant. Now I e-mailed the linking sites webmaster and had him remove the links. He was pretty quick about putting them up, so I figure they'll be down today. Is it just a matter of Google realizing that they're gone until I'm back in the SERPS? Or am I screwed for good? This is a little scary, I depend on Google for my entire livelihood. Yeah, I know not something I should be gambling with then. I only spent $125 on the links, but every month of traffic is worth about $3k to me. Ouch. If I lose a few months I'm at least looking at a $10k hit. Please give me some good news 😞
White Hat / Black Hat SEO | | bjenkins240