Backlinks question: High Domain Authority, Lower Page Authority
-
We have a possibility of contributing guest blogs (with followed backlinks) to a site with very high domain authority (and highly trafficked), but when we've looked at the blog entires they already have, most of them have a much lower page authority.
How do relevant links from a page with a lower PA but on a domain with a really high DA end up impacting our overall backlink profile?
Can an expert or two give me some advice on what this may mean for us if we choose to go for it? In your opinion, does having lots of relevant links from a site with a much higher domain authority than ourselves (to give you an idea, our domain authority is in the low 60's, this site has a domain authority of almost 90) worth the time/effort/resources unto itself?
Thanks!
-
Consider if you should be guest posting or if you should instead be putting that same content exclusively on your own site.
If you can place a guest post on this other site and it will deliver 100,000 visitors then giving them your content is probably a good thing.
However, if you instead place that same content on your own site here is what might happen.
-
Let's say that article pulls in just ten or eleven visitors per day that will be about 4000 visitors per year.
-
Let's say that just one visitor out of a thousand buys something from your site then in each year it will product four sales.
-
Let's say that ten visitors out of that thousand tweet or FB share a link to your article. And those pull in another 500 visitors per year.
-
Let's say that just one visitor in 20,000 will link back to your site.
What will you have at the end of five years? You will have the same number of links that you had from giving your content away.... You will have made about 25 sales and that article is still on your site.
To me it makes an awful lot more sense to develop great content and place it on my own website. I am not going to build the site of my competitor.
On top of that... if you give an article about a productive keyword topic to your competitor and their site outranks yours then you are just handing your lunch over to them.
So, if you are a reasonably smart person who can make great content then don't give it away. Keep it for use exclusively on your own site. The only time that you should be giving it away is if you know that the traffic from the other site is going to be absolutely an astonishing number.
Guest posting is enormously popular so there are going to be lots of people who agree with me. That's OK. They can give me their great content and I will enjoy eating their lunch.
-
-
I appreciate your time and insight in to the matter! I'm still quite new at this and learning what matters vs. what doesn't. Thank you.
-
In my opinion DA and PA are metrics that you can use to track your progress over time.
They are not what determine your rankings on google or any other search engine. They don't produce more traffic. They don't increase conversions. (If you watch the questions on Q&A you will see almost daily people posting.... "WAH! my site has better DA and PA and they are beating me!" That should tell you that Google uses something else to rank websites.)
If you want to know how much respect Google has for a particular website, just go look at how that site is treated in the SERPs.
If you want to know what people think about the website just visit the site yourself and decide if YOU think they are doing a great job or if they are farting around. Don't you think that evidence is more robust than a couple of flat numbers?
You probably know a lot more about farms and gardens than Google or an algo that produces a couple of flat numbers.
If you are a reasonably smart person who knows an industry then shouldn't you bet on yourself rather than on calculations that know nothing?
And, if you have that expertise then maybe you should be keeping your valuable content for your own site instead of giving it away.... and this is more important that the DA/PA question.
-
I appreciate the brevity of your reply. If you wouldn't mind, do you have any insight into the DA vs. PA question just for my personal knowledge moving forward?
-
(and highly trafficked)
There's your answer.
IMO further analysis is a waste of time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google webcache of product page redirects back to product page
Hi all– I've legitimately never seen this before, in any circumstance. I just went to check the google webcache of a product page on our site (was just grabbing the last indexation date) and was immediately redirected away from google's cached version BACK to the site's standard product page. I ran a status check on the product page itself and it was 200, then ran a status check on the webcache version and sure enough, it registered as redirected. It looks like this is happening for ALL indexed product pages across the site (several thousand), and though organic traffic has not been affected it is starting to worry me a little bit. Has anyone ever encountered this situation before? Why would a google webcache possibly have any reason to redirect? Is there anything to be done on our side? Thanks as always for the help and opinions, y'all!
Intermediate & Advanced SEO | | TukTown1 -
How to build Domain Authority?
My site: https://www.fishingspots.com.au/ has started to drop Domain Authority in the past weeks, however less quality sites like http://silverstories.com.au/ are rising... I am not sure why? Is there someway I can understand why my site would suddenly start dropping authority?
Intermediate & Advanced SEO | | thinkLukeSEO0 -
Have You 301 Redirected Domain A to Domain B ?
I only have two questions.... Approximately when did you do it (year is close enough)? Did the rankings of Domain B go up? Any other information that you care to share will be appreciated. Thank you!
Intermediate & Advanced SEO | | EGOL0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Home Page or Internal Page
I have a website that deals with personalized jewelry, and our main keyword is "Name Necklace".
Intermediate & Advanced SEO | | Tiedemann_Anselm
3 mounth ago i added new page: http://www.onecklace.com/name-necklaces/ And from then google index only this page for my main keyword, and not our home page.
Beacuase the page is new, and we didn't have a lot of link to it, our rank is not so well. I'm considering to remove this page (301 to home page), beacause i think that if google index our home page for this keyword it will be better. I'm not sure if this is a good idea, but i know that our home page have a lot of good links and maybe our rank will be higher. Another thing, because google index this internal page for this keyword, it looks like our home page have no main keyword at all. BTW, before i add this page, google index our main page with this keyword. Please advise... U5S8gyS.png j50XHl4.png0 -
Wordpress - Dynamic pages vs static pages
Hi, Our site has over 48,000 indexed links, with a good mix of pages, posts and dynamic pages. For the purposes of SEO and the recent talk of "fresh content" - would it be better to keep dynamic pages as they are or manually create static pages/ subpages. The one noticable downside with dynamic pages is that they arent picked up by any sitemap plugins, you need to manually create a separate sitemap just for these dynamic links. Any thoughts??
Intermediate & Advanced SEO | | danialniazi1 -
Does Yahoo Directory Listing Pass Authority with PA:0 and 0 links from 0 Root Domains?
So we already have our brand listed in Yahoo Directory for a few years but today I noticed it is not listed in OSE and the pages we're listed on in Yahoo Dir are PA:0 / DA: 100 with 0 links from 0 Root Domains! (or with a PA:1) Does this mean no juice is being passed at all for this listing? Does it mean it is not even spidered by Google then as how can it be found if no inlinks? Does any authority still get passed from Yahoos domain with DA100 despite pages being PA0? I ask because I'm considering adding another company to Yahoo Dir to get some authority rather than traffic.
Intermediate & Advanced SEO | | emerald0 -
Aged domain and 301 redirect? (11 year old domain)
Hey everyone, I'm about to launch a new website for an accounting firm. They currently have a website, which has an 11 year old domain. They are doing very well locally for SEO, and i'm guessing it's because of the aged domain, as their website is very badly built, and contains almost no content. They would like to launch the new site with a simpler, easier to remember domain. If i launch the new site, point the aged domain using a 301 redirect, and do redirects for all of the old pages to the newer versions of them, is there a chance the company will lose their current SEO rankings? Thanks!
Intermediate & Advanced SEO | | RCDesign740