Blog is outranking my root domain - Why and Help
-
I have an odd question concerning SERP rankings on Google along with PageRank and Google Trust. I have a website created in HTML with a WP blog created in a sub-directory. I am finding that the blog is getting relatively good rankings yet it seems the root domain is not getting any of the rank or trust passed onto it as it consistently is outranked by the blog.
In fact, for a few of our targeted keywords the root domain does not even show up at all, yet the blog does.
Our blog is #2 in Google SERPs, a top Google Place ranking, a Youtube video in the top 10 and a Google Ad place somewhere in the mix of first page ads. The root domain is nowhere to be found.
Is there something I need to correct either on the site, in Google Webmaster or in WP Settings that I am not aware that is pushing all the Google Rank and Trust to the blog instead of the other way around?
I considered changing the WP Site URL to the root domain thinking it will pass more SEO mojo to the root. But I don't think this is the way to go.
I am kind of at a loss, any help is appreciated.
-
It looks that blog is helping your company to get search visibility for some keywords. If blog is not there, you may not have any search presence for these keywords.
As a first step, I would recommend you to provide main site page links on the related blog post with the appropriate anchor texts. These links should not be footer links or banner links. Think something like "related service ......".
Next step would be comparing back links of blog pages with your main site page for identifying the missed opportunities.
Hope this will help. All the best..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help: buy domain from Tradenames.com?
Hello to all, I'm Silvia. I am writing to ask if any of you know this site: tradenames.com. It is a domains broker. They contacted my client and would like to sell the .com business domain (my client currently has the .it). Does anyone know them? Thanks you for your help.
Technical SEO | | advmedialab0 -
HTACESS Redirect Root Domain To Sub-Directory
Hi Guys, I posted on another post here http://moz.com/community/q/site-migration-between-cms-s about an issue I am hleping out on with a client about migrating between Joomla and Wordpress. He wants to keep some of the old links live on the Joomla installation (I have advised that Google won't be able to crawl these) he wants the new wordpress installation to run on www.site.com/customise (a subdirectory) I have researched this and can't see any issues with indexing or page authority as it's just like having an index.php on the end of every URL. So basically if you go to www.site.com it will be redirected to www.site.com/customise. Will there be any issues, will go frown upon this in anway? Kind Regards Neil
Technical SEO | | nezona0 -
How to redirect my .com/blog to my server folder /blog ?
Hello SEO Moz ! Always hard to post something serious for the 04.01 but anyway let's try ! I'm releasing Joomla websites website.com, website.com/fr, website.com/es and so on. Usually i have the following folders on my server [ROOT]/com [ROOT]/com/fr [ROOT]/com/es However I would like to get the following now (for back up and security purpose). [ROOT]/com [ROOT]/es [ROOT]/fr So now what can I do (I gues .htaccess) to open the folder [ROOT]/es when people clic on website.com/es ? It sounds stupid but I really don't know. I found this on internet but did not answer my needs. .htaccess RewriteEngine On
Technical SEO | | AymanH
RewriteCond %{REQUEST_URI} !(^/fr/.) [NC]
RewriteRule ^(.)$ /sites/fr/$1 [L,R=301] Tks a lot ! Florian0 -
HELP: Wrong domain showing up in Google Search
So i have this domain (1)devicelock.com and i also had this other domain (2)ntutility.com, the 2nd domain was an old domain and it is not in use anymore. But when i search for devicelock on Google, the homepage devicelock.com does not exist. Only ntutility.com comes up. I asked one of the developer how the redirect is happening from the old domain to the new one and he told me its through a DNS forward. And there is no way to have an .htacess file to set up a 301 instead. Please help!
Technical SEO | | Devicelock0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
Checkout on different domain
Is it a bad SEO move to have a your checkout process on a separate domain instead of the main domain for a ecommerce site. There is no real content on the checkout pages and they are completely new pages that are not indexed in the search engines. Do to the backend architecture it is impossibe for us to have them on the same domain. An example is this page: http://www.printingforless.com/2/Brochure-Printing.html One option we've discussed to not pass page rank on to the checkout domain by iFraming all of the links to the checkout domain. We could also move the checkout process to a subdomain instead of a new domain. Please ignore the concerns with visitors security and conversion rate. Thanks!
Technical SEO | | PrintingForLess.com0 -
Keyword rich domains
Hi, Our site is beingthere.com.au We are in the business of video conferencing in Australia. I was wondering if there would be any benefit of purchasing keyword rich domains such as www.videoconferencing.net.au www.video streaming.net.au What would be the benefit(s)? And How would I go about using these domains to maximise SEO benefit? Thanks Dan
Technical SEO | | dantmurphy0 -
What should be noindexed on a Wordpress blog?
I know this can be a "it depends" answer so I'll try to explain. Qualifications on your answers would be great. I use the Wordpress architecture for myself and clients on sites and blogs. Almost every business site we create has a blog and I'm always working to improve results on them. My strategy has been the following: Categories: General, main content types, general keywords. Index, follow Tags: Very specific, post specific, may only be used once for one post. My categories have descriptions that are displayed on the category pages with excerpts. Tags rarely have a description but are displayed with excerpts on the page. My idea has been to index the categories to crawl the content and they have unique content by showing the category description. Tags shouldn't be archived because they may be all over the place and may have only 1 post with no tag description. I'm trying to reduce duplicate content but I don't want to limit results for my clients and myself. Should I set tags to noindex, follow or should I have them indexed? The only thing I'm thinking with having the tags indexed is that I may be able to get additional traffic through the more specific tags (i.e. tag = meta tags, category = SEO).
Technical SEO | | JaredDetroit0