B2B Social Media Creeping
-
I recently posted an (insightful) comment in a LinkedIn group. I can see that someone from this group has taken a look at my profile, so I'm assuming that they read my comment and they were at least a little intrigued as to who exactly I was. I would regard this person as a prospect. Maybe a slightly unlikely prospect as there's a couple thousand miles that separate us geographically.
I'm wondering what sort of etiquette/best practices there are for connecting somehow with this person/company. Initially I thought I'd follow them on Twitter, maybe like them on Facebook, but they have no such presence. I like the idea of connecting with them that way because it's a 'soft' connection - not too aggressive.
Doing something like emailing or calling and saying 'Hey, saw that you looked at my LinkedIn profile', seems creepy & desperate. Even sending an invitation to connect seems a little too forward.
I feel the only thing to do is to continue to involve myself in this group by posting thoughtful & insightful comments in order to get noticed further that way.
-
If you can contact the person directly, consider them a lukewarm lead. It's not like they filled out a lead gen form or otherwise told you they're interested in your product/service, but they're not exactly cold either. That being said, it is entirely possible that them looking at your profile was not motivated by any thoughts of purchase, so you don't want to go in too strong.
If I were you, I'd email them or send them an LI message and just say that you know that you're part of the same LI group, or that you're in the same field, or something like that and that you just want to say hi and learn about their business... or something to that effect. If they're not interested, they'll say no or not even reply. If they're interested, you've opened the door to inform them about what you do through asking them what they do
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Indexed Images: Website Vs Social Media
I use Pinterest, Twitter and Instagram to post images that are already featured on my website. I have been following a routine of uploading the images to these social media platforms only after I can see Google has indexed the image from my original site. My website is ecommerce and the product images drive sales more than any other factor. The thinking behind my method was that when these images are posted on Pinterest, Twitter and the various Instagram crawler sites (I realise Instagram images aren’t indexed directly), Google would recognise that the image was already attributed to my website. The ‘duplicate’ image would not therefore be indexed and the originally uploaded website image would remain in ‘Google Images’. After completing various searches and reviewing other Q&A’s on Moz, it seems as though this is in no way guaranteed and images reposted on social media platforms may still replace the already indexed image from the website. I am assuming this is because Google views these platforms as more authoritative than mine. I usually change the image by adding logos, text, backgrounds, borders etc before posting on Pinterest and this seems to have worked most of the time (both the original and ‘amended for Pinterest’ versions are often indexed) but images posted on other platforms are usually identical. Does it make sense to continue with my method or am I shooting myself in the foot by reposting these images on social media at all? I obviously want customers searching for products, who then click on an image, to be directed to my site rather than one of my social media pages or worse, an image reposting site. Additionally, If I post images on social media before they are uploaded to my website (for example to tease a product launch), would Google likely class these images as the ‘original’ and therefore be less likely to index the website version of the image once it is uploaded? Any thoughts are appreciated.
Social Media | | g3mmab2 -
What's your preference - regurgitate content on social media or just post it the once?
Hi All, Not been on the forums for a while and this isn't really an SEO question. How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over? Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating? Happy Monday all - Jamie
Social Media | | SanjidaKazi1 -
Page Speed and Social sharing bookmarks - how to balance
I've been having some challenges on my page load times and am in process of addressing. Some of the issues are my pictures(so I'm in process of condensing), but part of the issue (according to pingdom.com) is my social sharing. I was using 1 click retweet, and when I changed this to Sexy bookmarks, it seemed to improve. But, I'm wondering 2 things: 1. Do you guys have any recos on which plugin is best to use and takes least time to load (I'm not sure if this is contraditory). My priority is G+/Tw/FB. 2. On my sexybookmarks, it's strange because visually, the plugin is not showing up correctly. Where the G+ button should be, it's invisible. Ironically it works, if I click on it, but a normal person is not going to realize it's there. Any suggestions? In case it helps, my site is TheFlooringGirl.com. I don't think the plugin shows up there, but it does show up at the bottom of all of my blog posts. Thx. I appreciate any guidance you can provide.
Social Media | | Jborgueta0 -
Legitimate Social Exchange groups or sites?
I know, I know, why am I even asking, but I have to it's just in my nature. Are there any legitimate Social Exchange groups or sites where we can exchanges shares, +1's & retweets, ect.
Social Media | | KristopherWho0 -
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
Social Media | | rrad0 -
Do social signals pass through a 301 redirect?
Does value from social signals have the ability to pass through a 301 redirect?
Social Media | | SEOmoxy0 -
Is it possible to customize the size and shape of social sharing buttons?
Hello SEO people... I have an important and urgent question. Is it possible to customize social sharing buttons with counter? We are developing a new website and I want to place the social sharing (not the social follow buttons) at a specific location on the website. The space available is not a lot and my developer says that it is not possible to change the size of the button+counter.... please tell me what you guys know about this. And if the answer is 'YEs they can be customized' then please give me a link that I can forward to the boy so that he can work on it. Your answers will be highly appreciated. Regards, MTI
Social Media | | TopGearMedia0 -
Working with 3rd PArty Social Media partners / paid blogs
Hi there! We are an ecommerce company based in the UK and are an online butcher. We are looking to further our contribution and authority in a social sphere, in particular develop relations with bloggers and social sites who are realised to have authority in our sphere (food / meat). At present we are active in the usual (Twitter, Facebook etc) and have over 1000 likes and followers. We also have a cool blog which can be found at <cite>www.donaldrussell.com/weblog/index.html</cite> We are looking at our content and would like to share this with other bloggers in return for backlinks and visits from these blogs, and in turn improve our pagerank and SEO ratings. I have been offered the chance to work with EBuzzing, who claim to get your content published and referred to but you have to pay these "bloggers" for the privelage. Is this a good way of furthering our social strategy in the short term, or is this the wrong way to go and do search engines devalue these links? My preference is to organically grow our presence through becoming a valuable contributor and have alsways strongly advocated this, however Ebuzzing or other simillar services sound too good to be true! Are they? Hope you can help me, and look forward to your thoughts. Many thanks Gary
Social Media | | DonaldRussell0