Best practice for author tags: G+ personal or G+ company page?
-
I work for a company that has a corporate G+ page. I have a personal G+ page. When I write articles for the company blog there are 2 questions that come up:
(1) for the rel="author" tag within the blog posting on the company's blog, should I reference my personal G+ page, or the company's G+ page as the author?
(2) which G+ page, mine or my company's, should share the link to the blog posting on the company's site? Or should both share it?
My goal is to build up author rank for either me or the company I work for (don't care which) so that after a while the Google organic search listing will include the author thumbnail if the article ranks for the search query. I don't care if the thumbnail is me or my company; just trying to figure out how to best link everything to maximize the chance of getting an author thumbnail in the search rankings.
Thanks!
-
Thanks, Tom. Just what I was looking for.
Another question, kind of related: On my company's home page is it better to have a +1 button (so users can +1 the page) or a G+ button (so users can follow our company). Not sure which is a stronger signal -- lots of +1s or lots of followers? Thanks...
-
So you are telling that ! I have to add a My photo instead of my company Logo ? and i like to ask another doubt - which i think "creating new question will be not so good"
Using WordPress Premium Theme for my blog and using the customization i hide the date in for viewers under the title and any place in my blog.
Before: when Google search my Photo displayed with the blog and time "10 Hours ago or 5 min ago"
But now it shows ! Sri Ganesh.M has n number of ppl in the circles !no time ! Will it affect in SEO of my Blog ?
-
If you use your company G+ URL in the author tag, you will not see any benefit. The image won't appear in the SERPs and Google has been quite explicit in saying they want the author tag to be for real people and won't pass any of its benefits (ie, future author rank) on to a corporate page.
My inclination is to say: use both G+ accounts to their fullest. Both promote it, use your profile for a rel=author markup, use the company page for a rel=publisher markup. My inkling is that if a page is linked to an active, engaging G+ company page via rel=publisher, then at some point in the future that will make the website appear more authorative. You'll only get the thumbnail in the SERPs if you use your personal profile, but I'd definitely share on both accounts (or make the company share first and then you share from that same post).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
How do I best optimize my on-page SEO for a magazine-style wordpress theme?
My Wordpress website is set up with a magazine style theme (Newspaper). Maybe that's the issue overall here. Questions: 1) Pages vs Categories vs Posts I currently have a category with a few dozen posts under it. The category page itself has a ~1000 word article on it. It paginates every 10 posts or so at the bottom, but most of the page is duplicate because it's only swapping out a few links. Should I instead make the "category" a page with the posts childed under it? What's the best way to go about that? 2) Canonical and Pagination I get errors about a ton of duplicate content for paginated categories and my author page (all posts are under the admin account, which has ~40 pages or so. Every page is just a list of posts and it bitches about duplicate Titles and Descriptions on every one of the paginated posts). Should I canonical these back to the root author? Same question regarding pagination for categories, assuming I'm not going to be switching them to Pages. 3) Home Page Links Right now my home page just shows a few links to the top posts of all time. After that, it shows the 5 newest posts. On the sidebar it lists a few random pages/posts. There are also a few "category listings" which just shows random posts relevant to that category. Do I want something more static/structured? The navbar does list most main content pages under their appropriate category, but the home page itself is pretty much dynamic.
Technical SEO | | searchspot0 -
Best way to handle URLs of the to-be-translated pages on a multilingual site
Dear Moz community, I have a multilingual site and there are pages with content that is supposed to be translated but for now is English only. The structure of the site is such that different languages have their virtual subdirs: domain.com/en/page1.html for English, domain.com/fr/page1.html for French and so on. Obviously, if the page1.html is not translated, the URLs point to the same content and I get warnings about duplicate content. I see two ways to handle this situation: Break the naming scheme and link to original English pages, i.e. instead of domain.com/fr/index.html linking to domain.com/fr/page1.html link to domain.com/en/page.html Leave the naming scheme intact and set up a 301 redirect so that /fr/page1.html redirects to /en/page1.html Is there any difference for the two methods from the SEO standpoint? Thanks.
Technical SEO | | Lomar0 -
How Does Google's "index" find the location of pages in the "page directory" to return?
This is my understanding of how Google's search works, and I am unsure about one thing in specific: Google continuously crawls websites and stores each page it finds (let's call it "page directory") Google's "page directory" is a cache so it isn't the "live" version of the page Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords. When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory" These returned pages are given ranks based on the algorithm The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)? For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache? The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
Technical SEO | | reidsteven750 -
Removing links - Best practice
Hi I have noticed on webmaster that I have a lot of links to my sites from link building directories. Either I did this many years a go or somehow they've linked to me. Would links to link building directories harm my site? i.e linkspurt.com pingerati.net I have quite a few and just wondering what to do with them. Also I have some customer sites which are massive one site has 38,000 links coming to my site as I have put a credit that I built the site with a link back to mine. It has a low score in Google would this also harm my site? Any advise would be appreciated.
Technical SEO | | Cocoonfxmedia0 -
Multiple Sites Duplicate Content Best Practice
Hi there, I have one client (atlantawidgets.com) who has a main site. But also has duplicate sites with different urls targeting specific geo areas. I.e. (widgetmakersinmarietta.com) Would it be best to go ahead and create a static home page at these add'l sites and make the rest of the site be nonindexed? Or should I go in and allow more pages to be indexed and change the content? If so how many, 3, 5, 8? I don't have tons of time at this point. 3)If I change content within the duplicate sites, what % do I need to change. Does switching the order of the sentences of the content count? Or does it need to be 100%fresh? Thanks everyone.
Technical SEO | | greenhornet770 -
When Is It Good To Redirect Pages on Your Site to Another Page?
Suppose you have a page on your site that discusses a topic that is similar to another page but targets a different keyword phrase. The page has medium quality content, no inbound links, and the attracts little traffic. Should you 301 redirect the page to a stronger page?
Technical SEO | | ProjectLabs1 -
Backlinks to home page vs internal page
Hello, What is the point of getting a large amount of backlinks to internal pages of an ecommerce site? Although it would be great to make your articles (for example) strong, isn't it more important to build up the strength of the home page. All of My SEO has had a long term goal of strengthening the home page, with just enough backlinks to internal pages to have balance, which is happening naturally. The home page of our main site is what comes up on tons of our keyword searches since it is so strong. Please let me know why so much effort is put into getting backlinks to internal pages. Thank you,
Technical SEO | | BobGW0