How do I get our company press release more traffic?
-
We current gained a Major University as a client, for private cable operations.
The boss would like a press release he made distributed. How would any of you go about this?
Paid and Non paid services please. ; )
Thanks all!
-
Wow! Thanks guys! These are all extremely helpful. I think I will start with a sprinkle of the @EGOL meanwhile running with the @Takeshi, and finishing with some of the @Francisco method!
Awesome feed back guys, I am so glad I can fall back on my SEO Mozer Clan!
-
hmmm... I think that there is a very fine line between announcing good news, thumping your chest until you cough and spamming everyone in your industry.
Lots of people send these types of announcements out to everyone in their industry and anyone anywhere who has ever had a contact with their business. Your boss might like this but it will really make him look like a spammer. Ninety-nine percent of these people don't give a hoot.
So, I would ask the boss who he really wants to reach and what message he wants conveyed to them.
Press releases are valuable when they reach a few of the very right people... and they are spam to just about everyone else. So instead of thinking "more traffic", think about "reaching the right people with the right message".
Know what you are trying to shoot and aim before firing.
-
If it's for a major university, then they will definitely have a university newspaper. When I was at UCLA, there was a whole department of journalist there. If I were you, I would hit them up and get a nice back link.
-
PRWeb is the best paid press release service I've used, and you can get a decent PR link out of it
If you're actually looking to get news coverage, go to the websites for all your local newspapers, and look for their e-mail contact for tip submissions. Write a customized press release tailored to them, and try to come up with an interesting angle that might get them to cover your story. The easier you can make it for the journalists, the more likely they'll bother to cover you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When a company lets you go, what is the standard practice for a moz account? Do you simply turn it over and lose all access and moz identity? Or?
Since MOZ is a community, it seems odd to simply turn over my moz account now the company has let me go. Do people typically do this and simply start a new account every time they work someplace new? Or what? I wanted to seek out what the community thought about this -- so that I would have a better idea of how to handle this now and for the next time.
Industry News | | CCFilson0 -
Traffic, rankings and own manual note in one interface, please :)
Hey guys, I really hope that such a tool exists out there. Here's the problem. My boss asked me to create a graph that shows the traffic, rankings and notes on our site updates in one place. Here's what I did I just made a screenshot of my Google analytics and rankings from RankTracker. Then I added it all in one Photoshop file and tried to combine them so that I can see if traffic drops coincided with keyword drops. Also, I added some manual notes about the updates on my site (like text updates on the homepage, etc). So, is there a tool that allows to combine Google traffic data with ranking data. Plus it should allow to add my own comments ? Here's the result of my crazy drawings so that you understand why I'm not happy about doing that in Photoshop 🙂 https://docs.google.com/file/d/0B_oX-XIT7OSCRC1jWUcxR3AwdkE/edit?usp=drive_web
Industry News | | VinceWicks0 -
What is the SEO term for Tree Search Engine results when we lookup for a company?
Hi Folks, I have a newbie question: When I do a Google search for: SEOmoz i get a SERP for SEOmoz in a form of a Tree, on the other hand if I search another company, let's say PAF.ca I get individual page results on google. Question is: What is the difference between the two, and how do we usually ask Google to display results of a Company name in the form of a tree or Main Category with Subpages in the SERP when looking for that company name. For my Visual Friends, Please find attached a Print screens that could explain my question a bit more. eAQpw.jpg
Industry News | | Motrd0 -
Problem with SOME Indian based SEO companies, HELP!
First of all I want to say that I hire 2 great Indian SEOs at my company and this question is in no way meant to offend, or single anyone out. However It's come to a point where the amount of emails we receive for "Ethical SEO, High PR Guaranteed Link building Services, SEO professionals etc" from Indian based companies is costing us a lot of time on a daily basis to filter out spam from real enquiries. Blocking their emails is not even working as they use gmail accounts and multiple domain emails so we can't keep up with them. I have even spoken to some of the owners of these 'companies' and they admit using different email accounts so as not to be blacklisted. They also seem to believe that the opt-out option (which is legally required when sending out promotional emails) is itself optional!!!!! Now when I asked how exactly they were getting my email they said that they get info from the, and I quote "first page of Google"!!!!! So my question is the following; is there anyway I can block my site from showing up in a particular country altogether? Again this is in no way attacking ALL Indian based SEO companies, my beef is with the 74 (we counted) different 'companies' that are flooding our email with offers P.S. Is anyone else having these issues?
Industry News | | MassivePrime0 -
Google Releases Penguin Update 1.1
So what affect is this playing on you guys? http://searchengineland.com/google-pushes-first-penguin-algorithm-update-122518 It was not to nice to me... Why over the holiday Google, why!? -Chenzo
Industry News | | Chenzo0 -
What are some good organizations an SEO company can join that are strong trust signals?
We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us. We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce. Do you have any other ideas on logos we can include that are good trust signals? Any associations or organizations we could join? We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go. Thanks!
Industry News | | brianspatterson1 -
Setting up a Company Blog - Subdomain or new URL?
I've just got hold of a client without a blog (a blog is very marketable for their industry especially!). But run into the dilemma - Is it better to set up a new domain ("clientblog.com") with separate hosting or create a subdomain ("blog.clienturl.com")? Has anyone ever done a study on this and which is most beneficial? Most importantly has anyone had success with either? Thanks!
Industry News | | RPIDigital0 -
Anyone know how to get into Google Advisor search?
Looking for information on how to get into Google Advisor (https://www.google.com/advisor/home). Google is rolling out their own meta search engines in select categories right now - finance and hotels to start - but i cant find any documentation, help or data on how to get yourself in that feed/search. Anyone have experience in with this yet?
Industry News | | rhutchings0