I have a general site for my insurance agency. Should I create niche sites too?
-
I work with several insurance agencies and I get this questions several times each month. Most agencies offer personal and business insurance and in a certain geographic location.
I recommend creating a quality general agency site but would they have more success creating other nice sites as well? For example, a niche site about home insurance and one about auto insurance.
What would your recommendation be?
-
I would have to agree. If you keep to a single domain, you don't have to spread your budget and effort out between other domains. Any piece of content you create can then, possibly, influence your entire domain.
-
Highly agree with Matt! Creating many other websites will divide your efforts and you might not be able to achieve what you can within a single website.
When all the linking will be under one domain the domain authority as a whole will increase, which will help the sub pages to come up from the desired key phrases.
When you will be working on the promotion and branding side, it will help you get tons of words out and which help you get natural links from verity of websites to single domain and branding will go high (online and offline)
Talking from my experience, Insurance in not at all an easy industry so even making separate websites will require lots and lots of work so my idea is to have sub pages under one domain so that all your efforts points to one domain and sub pages can win the business accordingly.
-
I agree with Matt. Build great content and Authority on one domain name and focus your strength and efforts there. Don't divide them too much. That way all the efforts you do within this site, helps and complements each and every page on the website. Works better long term.
-
I would probably recommend not sites, but landing pages.
yourinsurancesite.com/business
This way you keep the bulk of the SEO on one domain (as opposed to subdomains or niche site domains). You also stay with one login for all edits, etc. which helps streamline. Then, you can easily run campaigns to these main subfolders and track analytics per type of ins. more accurately.
I would say subfolders per agency would be the easiest and most logical SEO solution. There will be situations where this isn't necessarily the best (very big companies can usually afford to do proper SEO more than one domain and then having more domains can benefit you in the long run.) But for most insurance agencies and this type of sub-agency, I would think subfolders would be best. One of my best friends runs his own State Farm agency and they run it similarly.
http://www.statefarm.com/ agent/US/STATE/TOWN/AGENT-NAME-UID
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitewide links and owned site
Hi everyone, I need the community opinion on something. I am webmarketer and SEO for a pure player who runs a couple of e-commerce sites. On one side we have bigsite.com. It makes all our revenue. I have been in charge for years. Results are good. We have smallsite.com. It is starting. But small revenues for the moment. We have a new SEO working on this. My question is : We always had a banner on bigsite.com's homepage, sending valuable traffic to smallsite.com.T he new SEO, has footer sitewide links from smallsite.com to bigsite.com homepage. Considering both sites share same ssl, server and company name, I am quite sure this is out of google's guide lines and would hurt bigsite.com. Do you agree that this is wrong from the new SEO, and that it could hurt my work and the search results for bigsite.com and smallsite.com, as well as team work ? Thanks
Intermediate & Advanced SEO | | Kepass0 -
Splitting One Site Into Two Sites Best Practices Needed
Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter. The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!
Intermediate & Advanced SEO | | 945010 -
Ranking of Travel Sites in SERPs
Hello, I have noticed that some travel sites rank for almost all the keywords but when I click the page, it has no relevant content and often no content at all. I remember Google once updated its algorithm to do away with such sites but I still found some. The question is - if they don't have relevant content or if they don't have content at all, how do they even rank? Secondly, how come they have pages for all keyword combination? How is this achieved? Regards
Intermediate & Advanced SEO | | IM_Learner0 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
New Site Structure and 301s
We're moving towards a new site with new site structure. The old site has numerous backlinks to past events that won't be published on the new site. The new site will have about 60 future events that are currently active on the old site as well. I was wondering the best way to move forward with the 301 redirect plan. I was considering redirecting the old site structure to an "archive.ourdomain.co.uk" subdomain and redirecting the 60 or so active events to their equivalents on the new site. Would this be a sensible plan? Also for the active events, is there any difference between: _redirecting the old page to the archive page and then forwarding to the equivalent on the new page _ and redirecting the old page directly to the new page
Intermediate & Advanced SEO | | chanm790 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Changing Site URLs
I am working on a new client that hasn't implemented any SEO previously. The site has terrible url nomenclature and I am wondering if it is worth it to try and change it. Will I lose rankings? What is the best url naming structure? Here's the website http://www.formica.com/en/home/TradeLanding.aspx. (I am only working on the North America site.) Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
On-Site Optimization Tips for Job site?
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Intermediate & Advanced SEO | | Melia0