Consolidating MANY separate domains into a much better, single URL: Should I point a landing page or redirect to the new site?
-
I am consolidating a site for a client who previously, and very foolishly, broke up their domains like so:
- companyparis.com
- companyflorence.com
- companyrome.com
- etc...
I am now done with the new site, which will be at:
with pages as appropriate:
This domain, although not entirely new, does not have much authority or rank. In terms of SEO and link-building, is it better to redirect the old domain to the specific page on the new domain:
companyparis.com --> company.eu/paris
or...
is it better to put a landing page at the old domain LINKING to the page on the new domain:
companyparis.com --> landing page linking to --> company.eu/paris
-
Hi,
I would use 301 redirects from the old pages to the specific pages of the new domain. Make sure you redirect a page about rome A from the old domain to a page about rome A on the new domain. The page on the new domain should be something similar to the page you are redirecting so that when visitors visit the old domain and get redirected to the new domain, they will still find what they are looking for.
Although your new domain does'nt have much authority but with 301 redirects, it will redirects 99% of its link juice and authority to the new domain. So 301 redirect will help a bit with the new domain's authority.
in conclusion, your first plan will work.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Validated pages on GSC displays 5x more pages than when performing site:domain.com?
Hi mozzers, When checking the coverage report on GSC I am seeing over 649,000 valid pages https://cl.ly/ae46ec25f494 but when performing site:domain.com I am only seeing 130,000 pages. Which one is more the source of truth especially I have checked some of these "valid" pages and noticed they're not even indexed?
Intermediate & Advanced SEO | | Ty19860 -
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
Site move-Redirecting and Indexing dynamic pages
I have an interesting problem I would like to pick someone else’s brain. Our business has over 80 different products, each with a dedicated page (specs, gallery, copy etc.) on the main website. Main site itself, is used for presentation purpose only and doesn’t offer a direct path to purchase. A few years ago, to serve a specific customer segment, we have created a site where customers can perform a quick purchase via one of our major strategic partners. Now we are looking to migrate this old legacy service, site and all its pages under the new umbrella (main domain/CMS). Problem #1 Redirects/ relevancy/ SEO equity Ideally, we could simply perform 1:1 - 301 redirect from old legacy product pages to the relevant new site products pages. The problem is that Call to action (buy), some images and in some cases, parts of the copy must be changed to some degree to accommodate this segment. The second problem is in our dev and creative team. There are not enough resources to dedicate for the creation of the new pages so we can perform 1:1 301 redirects. So, the potential decision is to redirect a visitor to the dynamic page URL where parent product page will be used to apply personalization rules and a new page with dynamic content (buy button, different gallery etc.) is displayed to the user (see attached diagram). If we redirect directly to parent URL and then apply personalization rules, URL will stay the same and this is what we are trying to avoid (we must mention in the URL that user is on purchase path, otherwise this redirect and page where the user lands, can be seen as deceptive). Also Dynamic pages will have static URLs and unique page/title tag and meta description. Problem #2 : Indexation/Canonicalization The dynamic page is canonicalized to the parent page and does have nearly identical content/look and feel, but both serve a different purpose and we want both indexed in search. Hope my explanation is clear and someone can chip in. Any input is greatly appreciated! vCm2Dt.jpg
Intermediate & Advanced SEO | | bgvsiteadmin1 -
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0 -
Are sites that leave out www from domain at a disadvantage to domains with www in url
I know this has been discussed but was wondering what would be the best approach from an SEO perspective. I quite like the idea of setting up websites with domains without www but always worry that setting up domains without www has a disadvantage because user are use to referring to sites with the www included. Thus one of my fears are that users would link back using www version which will mean even if you do a 301 redirect that some of the link juice would be lost. I know some famous sites have used this convention such as http://searchenginewatch.com/ so think it would be possible but still concerned that for new sites it would be better to rather stick to conventions. What are your opinions about this?
Intermediate & Advanced SEO | | SABest0